Krishan Patel Email & Phone Number

Los Angeles, California, United States

San Francisco, California, Us

Originally built the Product, Growth, Design and Research functions from the ground up and eventually hired functional leaders to take over the non-Product areas and helped bring in a CPO to oversee them all.Now I’ve been building a world-class product team filled with 17 ambitious, humble and talented PMs, Managers and Directors who have built the #1 Top-of-Funnel Pipeline Generation tool for SMB. Our org is responsible for all of Apollo’s product lines as well as some adjacent areas such as Integrations, Data Platform and Machine Learning.As a product-focused company, we’re investing a large portion of our revenue back into R&D and are looking for more incredible humans to join us in building the future of world-class GTM!

San Francisco, California, Us

After some strong early success and validation, we decided to transition Apollo from a Sales-Led company to a Product-Led company. It was a significant undertaking that required a reorganization of Product, Engineering, Design, Marketing, Sales, Support, Customer Success and Operations teams as well as a lot of our engineering & billing infrastructure to merge our then-separated self-serve and core products.One of the first things that we did is plan and lay out the infrastructure for our Data Taxonomy and begin building our Growth Model. Since then, we've continued to champion taking a Data-Driven approach to all areas of the business and have gained trust from the rest of the company to make more disruptive bets.For any potential candidates in Product Management or Growth Marketing looking to get an idea of where Apollo is heading - here are some of the core metrics that we've been able to significantly improve so far via a series of experiments in both Product and Growth Marketing:• Took self-serve revenue from $0 / Month to > $7.5M ARR / Month.• Built an SEO product that took us from 6,500 Visits / Month to 2,400,000 Visits / Month• Signed up 320,000 users in the first year of launching our self-serve product, eventually > 3M• Improved New Revenue / Month by 3.5x within one year, with significantly lower CAC.• Improved # SQOs / Month by 4.5x within one year, while our team size shrunk from 9 -> 1.• Improved M2M Customer Retention from 73% to 91% (14x Improvement when Annualized).• Improved Week 4 Product Retention by 5.8x in 1 year.• Improved in-app upgrade experience to drive a 6x increase in New Upgrade Revenue / Month.• Took NPS of unified platform from 35 to 57If you're a Product Manager or Growth Marketer looking for your next opportunity to join a company where you can become an owner, make an impact, and continue to grow we would love to hear from you! Added bonus - you'll get access to Reforge material to stay on top of best practices :)

San Francisco, California, Us

After moving into Growth, I acted as both our sole Growth Product Manager responsible for our self-serve product, and as our Growth Marketing Lead.With the help of a lot of great books, articles, podcasts, mentors, Reforge and my CEO, I was able to ramp up quickly and built & led some experiments with our engineering, design, sales, and marketing teams that helped me champion Growth into becoming a foundational piece of the company.I've separated out some of our key milestones by Product Related and Marketing Related, as I'm hiring for PMs and Growth Marketers and want to give them a clear idea of some of the early work that was done in each area :)Product Related:• Launched a self-serve product as an experiment to assess a broader shift to becoming a Product-Led Growth company.• Ran a monetization experiment on our self-serve product to generate our first $120K in semi-automated self-serve revenue.• Improved activation on self-serve product from 45% to 65%.• Improved the NPS of our self serve product from 13 to 51. (This dropped down to 35-40 after we merged our self-serve product with our core platform)Marketing Related:• Ran a marketing experiment to semi-automate a personalized outbound email strategy which outperformed our 5-person SDR team and generated over 150 Opportunities / Month.• Ran ad experiments that reduced our CPC by 83% and improved CTR by 303%.• Managed Revenue Operations and built a system to automatically create & correctly attribute opportunities.• Growth ended up eventually replacing Sales Development, Marketing, and Revenue Operations and saved the company over $1.1M/year while increasing pipeline.

San Francisco, California, Us

I originally joined Apollo as an SDR in January 2017 as employee #7, after learning about the company and realizing that the software solved the largest problems that I had in my previous SDR role at Oracle.After joining the SDR team, I was promoted to an Account Executive after 3 months and to Team Lead after 1 year. My largest achievements were:• #1 in Quota Attainment for my first 5 quarters as an AE, and #2 during my final quarter in which I transitioned my focus to Growth (both Product & Demand Gen).• Ramped at a record rate by bringing on 134 Annual Customers and $911K in ARR during my first year as an Account Executive.• Helped with hiring, onboarding, and ongoing training for 7 SDRs and 10 AEs.• Tested and built demo tracks, walkthrough videos, and reusable templates to sell new feature releases and use cases to prospects.• Worked with the Product & Design teams to provide qualitative insights from sales calls.

San Francisco, California, Us

San Francisco, California, Us

San Francisco, California, Us

Austin, Texas, Us

Started my first job out of college as an SDR at Oracle where I was able to build an initial foundation in Sales Development. Some of my core achievements during this time were:• #1 in Quota Attainment on my team every quarter I was at Oracle• FY16Q4 Quota Attainment - 317% Opportunity Goal and 1,023% Pipeline Goal• FY17Q1 Quota Attainment - 150% Opportunity Goal and 156% Pipeline Goal• FY17Q2 New Weighted KPI Attainment - 159%• Ranked within the top 1% of Oracle Sales Reps on LinkedIn Sales Navigator• Built a more systematic method of generating meetings and helped train the team & mentees

Bachelor Of Arts (B.A.), Psychology

Bachelor Of Science (B.S.), Environmental Economics & Policy

Associate Of Arts - Aa, Psychology

Business Negotiation