Building products and industry-specific briefcase solution offerings in Accenture

Manage growth of product and revenue from unassisted customer journeysKey Responsibilities:• Driving product roadmap for onboarding and higher user retention through renewals. Key focus has been on building new product flows and optimising onboarding funnels• Redefined and improved user journeys to buy and renew insurance, by introducing new services and enriching UI-UX to provide impetus for unassisted purchase – resulted 70% of policies renewed digitally• Enriched platform for new product development along with powerful recommendation engine – reduced time for go-to-market by 40%• Analysed complex use cases by using Google Analytics to cater to various user segments, personas with simpler solutions and product usabilityAchievements:• Assisted digital revenue improved by 25% with introduction of co-browsing feature with customers and agents• Onboarded group partners on digital platform – resulted 100% increase in persistency and revenue within 3 months• Revamped payment solution with multiple payment gateway providers and achieved 99% success rate.Secured 5% lift in YoY revenue commitment through e-mandate.

Develop and manage digital journey through mobile applications – from order to delivery for B2B and B2C businessesKey Responsibilities:• Directed digital growth strategy for untapped regions – onboarded wholesalers on new digital platform for B2B business• Digitised post order fulfilment through mobile apps with last mile delivery management system in B2C business• Conceptualised go-to-market strategy and rolled out an ecommerce platform for retailers• Involved in new product conceptualization, roadmaps, strategies for web and mobile appsAchievements: • GT sales surged 50% within 3 months with automated process flow – by leading a pan India sales team of 50 people, critically analysing sales data and studying consumer behaviour• Generated monthly orders of INR 2 crores in B2B format by collaborating with regional teams

Managed highest performance of SBI ATMs with more customer acquisition and improved user experienceKey Responsibilities:• Managed and maintained smooth performance of SBI ATMs across India by achieving ATMs’ highest uptime • Instrumental in developing strategies for new ATM rollouts and improved value-added services • Led a team of 5 people, designed wireframes and solutions with real-time MIS dashboards Achievements: • Improved the overall performance of 50,000 ATMs by 22% within 6 months• Achieved 65% growth in non-SBI customer acquisition by installing new ATMs at competitive locations and reduced loss of INR 2 crores in 4 months• Designed RFP for 5000 new ATMs and evaluated the bidders• Ensured highest availability of ATMs and quick reconfiguration of machines within two months to handle new currency notes post-demonetization

Measured effectiveness of promotional activities for Navratna Oil - project inter-alia included managing a team of 30 salespersons, 2 supervisors and 2 stock boys to execute the BTL (House to House and Promotional Van) activation campaign for Navratna brand. Additionally, analysed the pre and post campaign consumer buying behaviour and studied the overall impact of the program. Improved the overall conversion and recruited new ‘cool hair oil’ users by 40% within 2 months over target

Managed projects in pre & post sales modules in Oracle ERPKey Responsibilities:• Managed field service management system through Oracle ERP and improved performance by 9%• Interacted with GE Business Managers on regular review calls for discussions on progress of projects• Coordinated with all the cross functional teams to ensure the timely execution of projectsAchievements:• Developed automation scripts for payroll feature, reduced application processing time of the suite by 70%• Identified and resolved critical bugs and processed long pending payments for the client• Resolved 97% of incidents within SLA by troubleshooting and implementation