Kristopher Hesson Email & Phone Number

Knoxville, Tn, Us

Shelton Group is the nation's leading marketing communications firm focused on the environment, sustainability, and ESG. As the VP of Market Engagement I own the delivery and effectiveness of market-facing strategies, tactics and assets to drive measurable results for our clients. I ensure all market-facing work performed for each client is executed in a way that’s both inspiring and effective, as well as accurate, on time and on budget. I am ultimately responsible for the quality of Shelton Group’s marketing strategies and creative product, with the expectation that our creative delivers on insights from research, is on strategy and helps our clients accomplish their objectives. I lead a team of high-performing creators, writers, designers, marketers, and digital professionals that help our clients gain a market advantage while building a sustainable future. I bring proven successful experience working with cross functional groups and departments at all levels within an organization to execute key strategic initiatives

Marketing by Kris is a SMB freelance marketing consultancy focused on sales enablement, marketing automation, lead generation, leveraging technology and cutting edge marketing best practices to quickly drive revenue opportunities, increase brand value, and drive brand awareness.Performed in-depth sales and marketing metric analysis and synthesized large quantities of data to find both “low-hanging fruit” and missed opportunities as well as increasing the effectiveness of marketing communicationsMarketing strategy and tactic developmentProvided a full range of ad-agency services and brokerage.Implemented SaaS marketing stacks where appropriate and leverage current technologies to increase efficiencies.Client Highlights:Compass Group – The world's sixth largest employer serving the education market. Sales enablement Marketing and Marketing Technology ImplementationJune 2016 – March 2017Implemented Marketo marketing automation SaaS to serve a 45 member nationwide team responsible for $300MM in yearly sales.Grew lead opportunities by 120% in six months by developing a complete prospect cycle including inbound lead generation, thought leadership content, and micro-targeted marketing campaigns.Increased sales email open rates by 212%. Nabholz Construction Services – A large regional contractor in the southeast.Marketing Communications ProjectJanuary 2012 – August 2012Responsible for all press relations, corporate communications and social media accounts for a $500MM construction contractor across a four-state area.Developed press releases and managed all media relations for corporate entity.Built relationships, exposure and engagement on Facebook, Twitter, and LinkedIn.Developed aggressive content marketing strategies.

Nashville, Tennessee, Us

Pyxl is an award-winning digital agency that builds sensational websites that connect clients with their customers and the marketing strategies to support them.Strategic lead for agency client team, responsible for managing all aspects of lead generation and cross-channel marketing strategy.Complete responsibility for agency marketing automation platforms, implementations, and client email marketing workflows and automation. Building creative lead generation and sales-focused marketing strategies to grow revenue and increase ROI for agency clients.Hubspot, Marketo, Pardot, and Salesforce management. Including landing page, form, and lead generation digital asset development.

Alexander, Ar, Us

Complete assessment and rework of a 45 year-old OEM brand in the photonics industry. ROI evaluation, creation, and implementation of data-backed marketing programs including inbound and outbound marketing with a focus on digital.• Created successful brand and marketing campaigns for a new product line focused on the cinema industry.• Complete rework of digital presence and online advertising channels resulting in an 80% increase in online lead generation.• Successfully integrated digital and traditional marketing initiatives across channels and mediums.

Complete responsibilities for the creation, growth and management of three new business brands. Brand and identity management. Social media and customer relationship engineering. Advertising and revenue building. Computer and network troubleshooting, repair and maintenance for a 30-person team.• Developed websites, logos, communication materials, and brand materials.• Responsible for budgeting, marketing forecasts and market share growth.• Technical responsibilities for a 30-person team in a domain environment.

Directed all aspects of new business development, including sales, marketing, joint venture acquisition, affiliate development and appropriate systems implementation for a multi-national naturopathic health care company.• Built new sales and follow up procedures with aggressive marketing and sales programs resulting in breaking company goals within two quarters. Goals had not been met for four quarters before my arrival.• Became the voice of the company by consistently writing exceptionally persuasive, benefit and content driven copy.• Conceived and designed new products and roll out campaigns resulting in ongoing, unplanned revenue streams.• Streamlined & codified all communications including corporate message, identity & marketing technology integration.

Actively managed new product roll out and brand management for Nextar Broadcasting’s Northwest Arkansas web-based initiative.• Responsible for launch, growth and profitability of the online revenue center for Nexstar Broadcasting. • Managed new product development, content, pricing and sales promotion. • Developed non-traditional revenue in excess of $100,000 within first 90 days. • Developed and supported aggressive goal based revenue generation budgets for 8 person sales team.

Conway, Ar, Us

Business Administration

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