Kristopher Hesson Email & Phone Number

Knoxville, TN, US

Shelton Group is the nation's leading marketing communications firm focused on the environment, sustainability, and ESG. As the VP of Market Engagement I own the delivery and effectiveness of market-facing strategies, tactics and assets to drive measurable results for our clients. I ensure all market-facing work performed for each client is executed in a.

Marketing by Kris is a SMB freelance marketing consultancy focused on sales enablement, marketing automation, lead generation, leveraging technology and cutting edge marketing best practices to quickly drive revenue opportunities, increase brand value, and drive brand awareness.Performed in-depth sales and marketing metric analysis and synthesized large.

Nashville, Tennessee, US

Pyxl is an award-winning digital agency that builds sensational websites that connect clients with their customers and the marketing strategies to support them.Strategic lead for agency client team, responsible for managing all aspects of lead generation and cross-channel marketing strategy.Complete responsibility for agency marketing automation platforms.

Alexander, AR, US

• Complete assessment and rework of a 45 year-old OEM brand in the photonics industry. ROI evaluation, creation, and implementation of data-backed marketing programs including inbound and outbound marketing with a focus.
• Created successful brand and marketing campaigns for a new product line focused on the cinema industry.
• Complete rework of digital presence and online advertising channels resulting in an 80% increase in online lead generation.
• Successfully integrated digital and traditional marketing initiatives across channels and mediums.

• Complete responsibilities for the creation, growth and management of three new business brands. Brand and identity management. Social media and customer relationship engineering. Advertising and revenue building..
• Developed websites, logos, communication materials, and brand materials.
• Responsible for budgeting, marketing forecasts and market share growth.
• Technical responsibilities for a 30-person team in a domain environment.

• Directed all aspects of new business development, including sales, marketing, joint venture acquisition, affiliate development and appropriate systems implementation for a multi-national naturopathic health care company.
• Built new sales and follow up procedures with aggressive marketing and sales programs resulting in breaking company goals within two quarters. Goals had not been met for four quarters before my arrival.
• Became the voice of the company by consistently writing exceptionally persuasive, benefit and content driven copy.
• Conceived and designed new products and roll out campaigns resulting in ongoing, unplanned revenue streams.
• Streamlined & codified all communications including corporate message, identity & marketing technology integration.

• Actively managed new product roll out and brand management for Nextar Broadcasting’s Northwest Arkansas web-based initiative.
• Responsible for launch, growth and profitability of the online revenue center for Nexstar Broadcasting.
• Managed new product development, content, pricing and sales promotion.
• Developed non-traditional revenue in excess of $100,000 within first 90 days.
• Developed and supported aggressive goal based revenue generation budgets for 8 person sales team.

Conway, AR, US

Business Administration

Core