For the later part of my internship. I was more focused towards market research, customer analysis and strategy building. My key responsibilities included:Competitor Analysis, Market Research:Conducted in-depth competitor analysis to identify market trends and competitive positioning. Analyzed consumer behavior, identified industry gaps, and compiled actionable insights to improve business strategies.Reporting & Strategy Building: Delivered a detailed report highlighting areas where the company could enhance its performance, addressing both market opportunities and internal weaknesses, along with actionable recommendations to strengthen its competitive edge.

During my internship at Melatone, I had the opportunity to work across a diverse range of areas, starting with marketing, and social media management. My key responsibilities included:Marketing & Social Media: Developed and executed social media strategies, managed content creation, and promoted the brand across various platforms, which led to increased engagement and a broader online presence. Specialised in B2B marketing.