• I am currently leading the business intelligence team, which is responsible for providing digital program managers with valuable analytics, insights, and business intelligence required to make informed decisions to enhance various areas such as Support sites, Chat, SEO, Site Search, and more.• Liaison between Digital Program Managers and Data Enablement team to build, validate & execute data solutions required to drive analytics and reporting.• Performed customer journey analysis to identify pain points of Case creation page visitors, thus providing actionable insights to improve the customer experience on this page and to reduce volumes into assisted Support.• Led an effort to derive relevant KPIs for Digital Support custom-made for the Citrix environment.

My Key Responsibility is to provide Insights and Recommendations to help stakeholders take data-driven decisions to optimize the Dell website and eCommerce business (outcomes are Online revenue & Order Conversions)A few of the projects I led or collaborated on are :Online Business analysis - Provide proactive weekly insights and red flags, if any, along with short and long-term ad-hoc analysis, requested by business teamsPlayed a prominent role in designing the diagnostic framework to identify anomalies impacting the Business Revenue (and KPIs like Visits and Conversions).Merchandising analysis– Worked on analysis which provides optimized Order Codes and their respective optimum positions to be featured on Dell.com product pagesSite optimisation – proactively identify customer pain points on Browse, Cart & Checkout stages and provide insights & recommendations to improve on browsing experience and conversion Site Feature Launch analysis – Worked on measuring the impact of the newly launched features by pre/post analysis and then providing relevant recommendations.Worked with Data science team on Chat NLP solutions to derive what topics visitors were chatting from specific Pages, Products NLP tool to understand the sentiments & topics visitors were reviewing on specific products.Collaborated with Data Engineering and Reporting teams to build Automated analytical tools and reports

SME - eCommerce Business Consulting (Online) & Site Optimization

• My Key Responsibility is to provide Insights and Recommendations to Stakeholders to improve Dell.com Online Revenue & Conversions by using descriptive, diagnostic and prescriptive analytics• Lead various APJ and Global online analysis projects to ensure the best possible deliverable and stakeholder satisfaction.

I worked for an Analytical Product team called Prism, which is part of a Business Operations Platform of Wipro BPS. My primary role here was to come up with goal-oriented analytic solutions/insights that focus on actions to be taken for different domain processes like Account Payable (AP), Account Receivables (AR) etc.,

My primary role in Time Inc. was to provide reporting and Insights for Publishers & Advertisers based on Digital data.Lead a team of programmers to automate reporting and process automation. Played a pivotal role in identifying automation opportunities to improve the efficiency of reporting and resource utilization.Key projects I worked on are - Tablet Analytics: Analyzing and reporting visitor traffic and engagement data for the tablet version of Time Inc. magazine titles for both publishers (like TIME, PEOPLE, FORTUNE..etc) and advertisers using Omniture Site Catalyst 14/15 and Discover. Web Analytics: Web research & analysis, competitive analysis and generation of ad-hoc data deck. Fulfilling syndicated research requests from both sales and pre-sales teams in the USA for various clients and brands (People.com, Time.com, CNN Money etc.) Ad Campaigning: Ad campaign reporting and providing Insights using MOAT data. Data Visualization: Worked on the interactive dashboard templates tablet data, web data and ad hoc requests. Worked on infographics to showcase demographics and Psychographics of Time Inc. titles using Photoshop and Tableau

• Worked on Lokpal bill, Agricultural Analysis and Electoral Analysis

• Worked on Computed Tomography (CT) module• Installed and serviced CT install base in Andhra Pradesh