Krishna Farol-Schenck Email & Phone Number

Woodside, California, United States

- Manage Filoli’s social media channels; create content and monitor audience interactionto increase engagement and drive attendance, sales, and awareness;- Create and update a social media policy for use across channels;- Safeguard brand reputation through daily communication management and monitoringof comments and messages on social media platforms in accordance with Filoli’s socialmedia policies; Coordinate escalation of guest concerns;- Produce and report weekly/monthly analytics for all high priority channels, includingchannel/ content/influencer campaign performance, industry trends/updates, and keylearnings;- Manage Filoli’s social media influencer relations using Klear; use data to form strategicpartnerships and maintain relationships to drive organic coverage for Filoli across socialplatforms;- Stay informed on social media trends and best practices through learning opportunitiesand research;- Monitor and continuously build user generated content (UGC) across platforms andobtain usage rights for Filoli marketing materials; Assist with maintaining media libraryand data asset management;- Collaborate with multiple Filoli departments including Learning & Engagement, RetailOperations, Horticulture, and Museum Collections to create engaging and conversion-driving content;- Employ marketing analytics techniques to gather important data (social media stats,Google Analytics, email data, etc.);- Use Adobe products including Photoshop and Premiere Pro to create content for weband social media use;- As part of the Marketing team, implement Filoli’s DEAI Action Plan through all contentcommunications;- Ability to keep track and take advantage of content and consumer trends andadvancement in new technology;

United States

- Managed digital content for Filoli's website, emails, and social media accounts- Collaborated with other departments to develop strategic digital communications and bring visibility to Filoli's staff, programs, and history.- Developed and managed a robust list of Influencers through our CRM tool with Sprout Social- Collaborated with Graphic Designer to develop a digital ad suite for local publications to promote Filoli- Implemented updates to the main website which includes brand updates, event listings, and creation of web pages dedicated to programming- Developed weekly social media plan to highlight notable blooms in the Garden as well as programs in the historic House- Created and managed a weekly newsletter which goes out to members and non-members of Filoli's audience detailing events, programming, and garden updates

United States

Managed collection and implementation of website content such as interviews or album reviewsCoordinated with backend team to update website regularlyAssisted in publishing works of writers and photographers and disseminating articles to original creators to share with artist’s management

Palo Alto, California, United States

• Produced effective and informational donor marketing communications with the Development Communications team through copywriting, copyediting, design, and video editing• Conducted interviews and wrote stories featuring hospital patients or notable donor achievements for the For Care, For Cures, For Kids blog• Created and aided in the implementation of the data asset management system, Merlin One• Ensured brand consistency with Lucile Packard Children’s Hospital Stanford by maintaining the style guide• Co-developed the strategy and creation of digital fundraising campaigns• Active participant in employee committees and Employee Resource Groups (ERG) dedicated to creating and promoting a sense of inclusion and belonging at the Foundation. Some groups include the Diversity and Inclusion+ Taskforce and the Rainbow Connection (LGBTQIA+ ERG)

Palo Alto, California

•Assisted the Development Communications team in various writing and copy-editing tasks•Created content for blog that supports the philanthropic side of the hospital •Worked collaboratively with the team and colleagues to produce effective and informational donor communications

South San Francisco, Ca

•Supported the Global Patent Operations team of the IP Legal Department•Assisted in the preparation of legal documents, such as Declaration of Inventorships •Ran various queries through docketing databases to generate reports for filing deadlines•Distributed a weekly report to all patent attorneys, assistants, and other support staff through internal database system•Communicated with Roche (European) sites to coordinate virtual meetings•Assisted in receiving and uploading incoming mail into the internal document database•Performed fundamental administrative duties such-as calendaring events, reserving conference rooms, ordering catering, and generating letters to send to outside counsel or foreign associatesFamiliarity with document management database (First to File), docketing database (IP Manager), and all of Google suite

Burlingame

•Began as Administrative Assistant, promoted to Executive Assistant in 2016•Acted as an aide to attorneys and paralegals during critical projects/deadlines•Assisted in creation and filing of legal documents•Booked travel and accommodations for traveling attorneys and paralegals

Www.Radiowavemonitor.Com

• Reviewed and critiqued concerts, albums, singles, and music videos as a featured reviewer• Interpreted data charts on RadioWave Monitor website and reated weekly article series “ReVerb” & “ReVerb: International” which captured trends of Pop, Urban, and Adult Hits charts in the United States, and Canada & the U.K. in the international series.

University Development

•Developed template for Foundation Briefs•Performed extensive Foundation prospect research•Assisted in research, writing, and drafting of sponsorship requests•Provided administrative support to ensure proper stewardship of corporate and foundation fundersfor programs such as Project Rebound and Guardian Scholars

Superior Court Of San Mateo County

•Began as Intern, elected to Campus Representative in 2015•Guided self-represented litigants in their Family Law needs, including: Divorce, Child Support, Asset Division•Promoted the JusticeCorps program through outreach to faculty and students of SF State•Led self-planned reflection sessions with JusticeCorps membersJusticeCorps program provided training in legal forms, civic engagement, language, and other skills that strengthened core communication skills with the community.

•Began as Intern, grew to Officer in 2013•Designed and curated monthly online newsletter•Connected with professors of SFSU to organize and promote events.•Headed small team of SFSU students in the Public Relations divison to promote and expand SEACHAMPA.

Was responsible for planning, creating and implementing Red Cross events to benefit various social causes such as cancer and AIDS research. As a four-year volunteer, I rose from the ranks of general member, to Secretary, and ultimately to President in 2011.

Bachelor’S Degree, Criminal Justice

Activities and Societies: SEACHAMPA Major in Criminal Justice Minor in Technicial and Professional Writing Criminal Justice Student.

Education record