•Collaborated extensively with marketing and business development teams to identify and leverage emerging sales opportunities for carbon brushes, sliprings, and brush holder in aviation and defence sector.•Developed a comprehensive business plan, securing significant initial capital investment.•Formulated and implemented a robust business continuity plan, ensuring seamless operations during unforeseen crises.•Conducted customer surveys and interviews to identify areas for improvement, leading to the creation of innovative products and services.•Devised a customer segmentation strategy, significantly improving the effectiveness of customer targeting and acquisition.•Led the development of Quality Test Plans (QTP) and Quality Assurance Plans (QAP) for government clients, ensuring strict compliance with regulatory standards.•Utilized Salesforce to generate leads, opportunities, and quotations, and monitored and planned annual sales targets.