Create the social media strategyCreate budgets for social media activitiesPlan social media campaignsWork with internal stakeholdersManage change and adopt social media into the corporate cultureWork with other marketing branches to integrate different activities.Manage social media campaigns and day to day activitiesManage presence in social networking sitesBrand advocacyCommunity outreachManage a blogger outreach programBuild a brand ambassador networkPost and comment on relevant blogsSeed content into social networksWrite editorial contentCreate and upload videosEngage in conversations and answer questionsCreate and maintain a social media editorial calendar and posting schedule.Develop benchmark metrics to measure the results of social media programsAnalyze and evaluate social media campaigns and strategiesReport on effectiveness of campaignsMonitor trends in social mediaMonitor the activities of main competitors in social mediaMonitor social space for brand and related topics and conversationsUnderstand how the social media impacts search traffic