At Rustle, we strive to be the ‘partner of trust’ in the growth journey of our clients by offering both strategic & tactical marketing solutions. Our mission is to create & deliver value for our clients and help organizations realize their full potential.

 Monitoring relationships with existing customers and providing an effective sales funnel Developing and implementing marketing techniques that will drive new customers Setting specific marketing strategies to retain customers Organizing promotional events to reach prospective customers Conducting market research to follow trends and competition

• Vendor Management:- Establishing relationship and implementing business strategies based on the future aspirations- Working closely on contracts, targets, margins and support for the smooth functioning of the business• Inventory Management:- Forecasting and devising an ordering plan after assessing the market potential, supply & demand pattern and understanding the competitive scenario ; deciding on the pricing aspects and product portfolio mix- Managing complete P&L and KPI’s (DIO, Ageing, Revenue and Profitability) through SAP• Sales & Customer Management:- Segmenting, targeting and positioning the products according to the needs of the customer (Retail/SMB/Corporate) in UAE, Qatar, Kuwait, Bahrain & Oman and tracking revenue forecast vs actuals- Providing product related knowledge like customer benefits, competitive differentiators and value of the product roadmap to all the stakeholders through sales force enablement

• Developing and implementing business strategy for the Consumer Products division of the company by forecasting business prospects and establishing targeted market share in MENA and CIS countries• Achieving the operational objectives by contributing information to strategic plans, audits and reviews • Understanding and identifying the customer requirements and managing new product developments

• Leading a 17-member team and controlling the market returns and damages to less than 0.5% of the sale• Monitoring receivables and redefining credit terms based on volume/value purchase and payment history• Working with different departments (Fin, HR, Operations, Trade Marketing) to deliver optimal results• Educating merchandisers on display tactics and implementing Plano-gram and On-shelf availability• Achieving growth by adding new customers and increasing the value per outlet from the existing ones• Maintaining cordial relationship with decision making units across Wholesale, Retail & HORECA

Software - Quality Control & Quality Assurance

• Mentoring a team of 4 engineers in the fields of quality assurance and equity market• Ensuring the software services offered to HNIs (High Net-worth Individuals) are efficient and error-free• Interacting with the stakeholders and preparing test scenarios to enhance the system