> Branched Product Analytics into individual streams of Product Intelligence, Customer Insights & Data Operations> Hired, Mentored & Upskilled a team of Analysts to own respective PODs serving over 500 stakeholders> Worked with CEOs office and Finance teams to aid strategic decision making> Overhauled event tracking of MoEngage dashboard to capture higher quality datapoints around User Experience & Behaviour> Developed success measurement framework to demonstrate MoEngage outperform existing solutions that helped Sales team close multiple Enterprise deals > Over 50 customers have seen improved engagement rates with the help of data backed recommendations provided by my team & self> Gathered subscription data from Salesforce, Gainsight & Contracts along with product usage data to create a single source of truth helping streamline billing processes & recover lost revenue> Designed and directed the warehouse setup for analytics while keeping infra costs 40% lower than industry standard for the scale to data involved> Trained over 250 team members in Tableau

> Setup and Champion analytics in the org> Work in tandem with Product, Engineering, Customer Success, Sales & Marketing teams to provide Data backed insights for tactical decision making> Define & Govern Product KPIs and Metrics for measurement & reporting> Worked with Product managers to identify & analyze product opportunities> Setup & monitored performance for multiple feature launches & A/B tests. Developed custom metrics to define success of deployment> Helped improve the Product KPI (Delivery Rate) by over 20% through recommendations from multiple analyses> Analytics POC for collaborating with Mobile OEMs to fine tune and improve Push Notification delivery rate through MoEngage proprietary Push Amplification +> Worked closely with Customers to optimise their marketing strategy to take full advantage of our platform's Omnichannel marketing capabilities boosting engagement rates of D2C brands upto 30% across mobile & website> Developed framework, governance & process for Industry & Geography level benchmarks across 7 marketing channels> Empower teams with Self serve tools & Automated reports to track Product health & usage> Establish Product Intelligence suite on Tableau which reduced the time to issue identification by over 80%> Upskill the team to use Analytics tools effectively

Working with Japan Affiliate to help Track, Measure & Optimize promotions through Physical & E-channels. > Designed & developed Scalable framework for Brand health tracking dashboard to expedite decision making process by providing a single window view of various Influence & Impact metrics

>>Pharma Space:•Built an automated Early Warning System, which analyzes the prescription patterns of HCPs and flags HCPs who are most likely to deviate/falter from their writing pattern thus enabling quicker corrective actions.•Lead & work with a team of 3 to develop an Executive Self-serve platform on Spotfire, which enables Top level execs to analyze trends, identify anomalies and deep dive to find causes. >>Digital Advertising space:Worked as a part of the extended team of a leading Weather firm in Digital advertising functions. Leading a team of 8 members from Offshore.Enabling enterprises understand the impact of weather on their sales: • Analyze and understand the impact of weather on sales & visits by selecting most appropriate statistical techniques• Package the results into custom & intuitive excel dashboards• Cherry pick insights and form an enticing story detailing the impact of weatherEnabling enterprises reduce Digital media wastage:• Use statistical techniques to understand the weather conditions which drive sales, thereby enabling to fire Ads in suitable conditions for maximum efficiency>>Technology & Productivity Analytics Space:Lead 2 Offshore teams for a Large Asian BFSI client. The teams, comprising 12 people are responsible for - App performance analytics:• Design and build a Real-time dashboard for App monitoring by amalgamation of Upstream & Downstream data• Optimize the digital journey of the customer by leveraging clickstream data• Design & validate Marketing triggers by rapid A/B testing experiments Employee productivity analytics:• Analyze the meeting patterns of employees to understand the effect of meetings on employee productivity• Analyze the usage patterns of productivity tools to better understand the collaboration between employees & it's effect on productivityTechnologies used: SAS, Spotfire, Excel, Python, SQL

• Work in coherence with the BI team of a Fortune 500 Pharma company, analyze the performance of its blockbuster multibillion dollar Insulin.• Understand the working on Healthcare industry in USA and use the knowledge to come up with insights & recommendations around HCPs, Payers and other entities. • Prepare & support the launch of one of a kind inhalable insulin.• Prepare & support the launch of a potential billion dollar drug, which was released as a replacement to the existing market leader post patent expiry.• Created multiple comprehensive presentations covering several metrics across Product performance, Sales force effectiveness & Payer performance for CXO level consumption.• Implemented end-to-end automation for standard processes by utilizing SAS, SAS-DDE, Excel VBA.SAS, Excel & Powerpoint are the key technologies used.