Directing marketing and communications for the Alzheimer's Association in downstate New York and serving as the regional marketing representative for New York state

Led the development and implementation of strategic communications plans to promote the Foundation’s wide-ranging scientific agenda • Created messaging framework to clearly and concisely explains what the foundation funds and why• Developed content strategies to increase patient engagement in Parkinson’s clinical research• Crafted editorial strategy and directed calendar for research blogs• Developed messaging and content packages for audience development, engagement and conversions to research calls to action. Key conversions all rose at least 15% YTY, with new registrants for a single data platform rising 117%. • Directed high-performing team of science writers and freelance contributors

Direct communications department of leading biomedical venture philanthropy, driving brand visibility and developing and implementing integrated communications strategies• Build annual communications plans including specific calendars for web, social, email marketing, print collateral, media releases and pitches, and advertising• Produce and execute marketing campaigns and oversee design and production of marketing materials • Create and implement media strategies for specific initiatives and events, write press materials including releases and alerts, and build and manage media lists and relationships• Develop messages and write content for the web, blog posts, print and e-newsletters, social media postings, Op-Eds, brochures, and other external communications• Collaborate with development staff on communications to attract and retain major donors and meet annual fundraising goals • Oversee the ADDF’s social media accounts with the goal of expanding and engaging key audiences• Prepare executive communications including presentations, speeches, and talking points • Oversee hiring of and manage full-time communications staff, as well as external vendors and consultants• Create system of performance indicators and regularly monitor against goals and industry benchmarks; analyze and report on the effectiveness of communications strategies• Develop and manage the annual budget

Administered brand and directed strategic communications for leading photography museum and school• Served as member of executive team tasked with developing new vision, mission, and long- and short-term goals and objectives• Established departmental planning process; developed integrated strategic communications plans• Created and implemented system of performance indicators to evaluate marketing and PR • Co-led website redevelopment group, writing and fielding RFP, evaluating vendors, and managing project through successful launch• Directed development of institutional content strategy and managed social channels; strategies resulted in audience increase of 2,273% on Instagram, 178% on Twitter, and 91% on Facebook• Crafted public communications for executive director, including panel discussions, Board presentations, and speeches• Reorganized marketing department, adding in-house creative services and content director, to meet organizational objectives• Managed marketing team and agency relationships• Developed and administered annual budget

Directed communications department of mid-sized private foundation. * Developed annual communication plan, focusing on owned and earned media * Led branding initiative and wrote editorial and identity guidelines to increase consistency and staff capacity* Organized digital team and managed development and deployment of new website, which resulted in more than 300% increase in monthly uniques and uptick in downloads and time on site* Launched social media presence and e-newsletters, which had 27% open and 8% click-through rates, well above industry benchmarks* Advanced content marketing initiative by developing and editing book chapters, keynote addresses, presentations, journal articles, etc., which led to increase in positive earned media* Created system of performance indicators to assess progress against annual goals and inform continuous improvement efforts* Oversaw publications program, including Annual Reports, and instituted creative brief system to improve consistency* Hired and supervised communications staff and managed vendor relationships

* Managed production of course catalogue* Edited marketing materials, including brochures, web pages, and postcards* Created and maintained editorial priorities and production schedules* Hired and managed stable of freelance talent

Directed editorial division of the marketing and communications department of a large fine arts museum.* Wrote and edited all content for internal and external audiences * Collaborated with marketing and development teams on communications strategy and audience development efforts* Developed editorial direction for and managed design and production of quarterly magazine and program guide* Created and supervised website redesign team; implemented redesign plan* Instituted and led Web Group and served on the Publications Committee* Served on team that developed the museum brand* Wrote museum’s first editorial style guide and trained staff on its use * Hired and managed web developer and freelance designers and photographers

Developed and executed content strategies and managed stable of freelance writers and photographers for a regional arts and entertainment website* Developed story and content package ideas for multiple audiences* Created weekly e-newsletters to drive site traffic and ticket sales* Executed content marketing strategy for inaugural "Best of Citysearch" program* Supervised and generated assignments for freelance staff* Edited site to conform to evolving house style * Participated in two complete site redesigns* Managed events entry team and third party feeds

Served as editorial coordinator, facilitating and tracking flow of copy between editorial, design, and production departments* Maintained and coordinated all deadlines* Copyedited, proofread, and fact checked arts section* Edited special projects, including annual travel issue* Made weekly photo assignments and conducted image research