A Senior Marketing and Business Management Professional with 42+ years of experience comprising Strategic Planning / Business Model / Contribution Analysis / Entry Strategy / Brand Management / Marketing Strategy & Communication / Project Management / Business Development / Sales Management / CSR Management / NGO Operations / Administration & HRSpecialties: Strategy Development, Marketing Communication–Advertising, Sales Promotion, Event Management, Brand Management, CRM, Retail Private Label strategy, Sales Management, Corporate Communication and PR, Market Research, Training and Manpower development, Consumer / Trade Promotions, Key Account Management, Process Development and Systems for standardised formulation and effective implementation