A Senior Marketing and Business Management Professional with 42+ years of experience comprising Strategic Planning / Business Model / Contribution Analysis / Entry Strategy / Brand Management / Marketing Strategy & Communication / Project Management / Business Development / Sales Management / CSR Management / NGO Operations / Administration & HRSpecialties: Strategy Development, Marketing Communication–Advertising, Sales Promotion, Event Management, Brand Management, CRM, Retail Private Label strategy, Sales Management, Corporate Communication and PR, Market Research, Training and Manpower development, Consumer / Trade Promotions, Key Account Management, Process Development and Systems for standardised formulation and effective implementation
Sri Siddhanta Foundation
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Deputy DirectorSri Siddhanta Foundation Apr 2022 - PresentChennai, Tamil Nadu, IndiaAdministration HRM Process Management CSR Management Legal & Partnership Resource Management Inter-Organisational Operations Support Finance Planning to ProcessingResource Management Inter-Organisational Operations Support Finance Planning to Processing
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Business Solutions Specialist - Projects, Marketing & CommunicationLead Consultant Jun 2010 - Jul 2023South IndiaBusiness Solution Specialist - Entry Strategy / Brand Management, Marketing Strategy & Communication / Project Management / Business Development / Sales Management, Contribution Analysis, Commercial Principles & Process, Product Promotion Services
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Professional Trainer And Visiting FacultyIdeas Jan 2010 - Jul 2023ChennaiHail an experience of having trained 20000+ individuals across functional roles, work processes, soft skills, career mapping, upskilling and reskilling areas of manufacture to services across industry sectors having a close-nit group of specialised trainers to empower team training and large group training.
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DirectorTapams Group Jun 2021 - Jul 2022Chennai, Tamil Nadu, India -
Dgm - Corporate AffairsFi Design & Development, Bangalore Jan 2009 - May 2010Responsibilities:Handled various operational activities like processes and financial monitoring, MIS, approval of online payments and development of marketing tools & collaterals. Strategised the development of client pitch & project presentations. Responsible for brand & retail identity concept presentations.Involved in marketing & brand management ideation to concept presentations.Planned the on-site project management for allocated projects.Achievements:Team member to have won the Bajaj Auto Ltd. Retail Identity for global markets, Handled 5 trade fair pavilions that included design, planning, production, onsite erection to dismantling, Creation and conduct of a specialized conference for an International Maritime Industry Trade Fair - INMEX right from theme development to conference session planning, promotion, coordination with Director for speaker / panelists management, onsite activities etc.
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Head - Marketing ServicesPradeep Deviah & Associates Pvt. Ltd Apr 2007 - Apr 2008Headquartered in Bangalore, started in 1994 as a firm specializing in design, construction and management of specialized stall and exhibition pavilions. In 1997, PDAPL diversified its business activities in to speciailsed divisions namely, PDA Trade Fairs (PDATF) and Fair Interiors (FI). PDA Trade Fairs is involved in independent conceptualisation, planning end-to-end, marketing and organizing international events.; Involved in the concept development, design, production, marketing support & onsite management of 6 international trade fairs. Responsible for the planning, design & production including onsite erection to dismantling of show branding, signages, infrastructural needs for show inauguration, seminars & conferences.Handled media exposure, PR activities, signage development & management, on-site public relations, exhibitor relations, visitor management independently.Coordinated between project team, management & external stakeholders towards promotion, marketing support, planning & organizing the operations management, signage development & management.Achievements:Successfully planned & handled the MIS process of about 1500 exhibitors, 1000 seminar delegates & 25000 industry visitors.
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Senior Account ManagerUpasana Advantage Communications Pvt. Ltd Jun 2005 - Mar 2007A Bangalore based integrated marketing communication solution provider in the area of marcom services.; Incharge of Client Service & BD reporting to the Managing Director Responsibilities:Handled the brand and communication needs of various clients like Tyco Electronics, Open Silicon, Broadcom, Tech Mahindra, Mitsubhishi Materials Corporation and many more in the technology, IT & ITES space.Responsible for the overall project management, design & execution of all components of approved communication and brand promotion initiatives.Achievements:Retained / obtained & managed projects / client businesses worth Rs.45 million in 12 months time.Successfully handled over 22 trade fair pavilions from client brief to onsite execution worth Rs.4 million in just 5 months.
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Asst. Account ManagerThe Madras Advertising Company Private Limited Jan 2000 - May 2005Member of Simpson / Amalgamations Group) is a fully accredited Ad Agency belonging to South-based Rs.5000 Cr. Group. Responsibilities:Handled the brand and communication needs; Responsible for strategy management, presentation of brand, new product launch, overall project management that included design, execution of approved communication and brand promotion initiatives.Networked with 12 Zonal / Regional offices & marketing team leaders, 19 Product Development Specialists - both technical and commercial, over 43 Territorial marketing staff towards bridging the Corporate Communications department of TAFE Ltd., Amco Batteries and a marketing force including close to 350 dealers / retail outlets.Achievements:Retained, obtained & managed client businesses worth Rs.250 million. Successfully handled over 8 trade fair pavilions & 9 rural mela pavilions worth Rs.18 million.Successfully won new brand communication assignments worth Rs.85 million. Handled 4 new product brand launch in 9 states across 35 locations including 65 PR meets across India.
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Coimbatore As Assistant Manager Reporting To Managing DirectorCrocodile Products Pvt. Ltd Jan 1998 - Jan 1999Handled Brand & Product launch, Channel Development, Sales Distribution, Retail Identity, Product Packaging design to deployment, Advertising
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Head - Advertising DepartmentShivrams Associates Jan 1996 - Jan 1998As In-charge of Advertising Department reporting to Managing Director
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Senior Account Executive Reporting To Branch ManagerProfad Ltd Oct 1993 - Jan 1995Account Management, Pitching, Creative Development, Production Management, Achieved Business targets, etc.
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Media Manager Reporting To Senior Vice-PresidentHaymarket Advertising Jan 1992 - Jan 1993Responsible for obtaining INS Accreditation in just 6 months of operation, Media Networking, Media Planning, Implementation to the tune of 40 million, Creative and Strategy Presentation development and documentation, Media operations,etc.
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Client Service Executive & Production Executive Reporting To Managing DirectorAdwise Advertising Jan 1988 - Jan 1992Handling production related matters for all clients and projects, client servicing, exhibition stall project management, new business pitches, etc.
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SupervisorPremier Coatings Jan 1980 - Jan 1981In charge of work shift in managing all work processes from manufacturing to delivery. Handled a team size of 45 members across work processes right at the first ever work responsibility.
Krishna Kumar Education Details
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IgnouBusiness Administration (Marketing) -
Commerce, International Business, Accounting - Financial, Management, Company Law, Commercial Law -
Shri Nehru Vidyalaya, CoimbatoreCbse Curriculum
Frequently Asked Questions about Krishna Kumar
What company does Krishna Kumar work for?
Krishna Kumar works for Sri Siddhanta Foundation
What is Krishna Kumar's role at the current company?
Krishna Kumar's current role is Qualified ID I Certified in - Exec Corp Governance, Sustainability Coach, EU GDPR Fndn & Practitioner I Carbon Accounting | CDPO | ESG Risks & Opps | Dy Director Admin/HR/CSR Mgmt.
What schools did Krishna Kumar attend?
Krishna Kumar attended Ignou, University Of Madras, Shri Nehru Vidyalaya, Coimbatore.
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Krishna Kumar
Senior Management Operations Leader@ Baker Hughes (Ge Oil And Gas Company ) | Lean Six SigmaBengaluru2gmail.com, yahoo.com -
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Krishna Kumar
Talent Acquisition Manager At Bangmetric| #Hiring#Salesforce#Servicenow.Passionate About Connecting Top Talent With Exceptional Opportunities. 🌟 Helping Organizations Build High-Performing Teams |Delhi, India1sislinfotech.com -
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