I’m the team leader at Engage Digital Marketing. I’ve been in the digital marketing arena for 12+ years and my specialty is direct response marketing. What exactly is direct response marketing?The way I see it, there are 2 main types of marketing campaigns. On one side, you have branding campaigns that focus on mass-media advertising. The goal is to become a household name so that when people are ready, they’ll choose your brand. It’s a long-term investment, it’s difficult track, but it works well for some. The second type of marketing campaign, which is what I specialize in, is direct response. Here the goal is to drive immediate sales by attracting a specific audience with a specific need. We then use automated systems to followup and distribute information that the audience needs to make a buying decision. The turnaround time is quick, your ROI is trackable, and when done correctly, your audience develops a level of trust and loyalty that isn’t easy to achieve with branding campaigns. We efficiently turn online strangers into loyal customers. Contact Me:It’s a new world and the way people communicate has changed drastically. Why would you continue with old-world advertising? I can help you scale your business with the new marketing strategies that enable small business owners to compete with large brands. To hear more book a strategy-session with me at https://strategy.engageja.com/