A dynamic professional with over 24 years of rich experience in Strategic Planning, Sales & Marketing Business Development, Channel Management and Key Account Management.Expertise in managing operations with key focus on top line profitability by ensuring optimal utilization of resources. Result oriented record of streamlining the working SOPs for enhanced operational effectiveness. An effective communicator with excellent relationship building & interpersonal skills. Strong analytical, problem solving & organizational abilities. Possess a flexible & detail oriented attitude.Core Competencies- Strategy Planning - Sales & Marketing - Business Development- Profit Centre Operations - Channel Management - ROI Accountability- Finance & Budgeting - Business Forecasting - Key Account Management- Team Management - Promotional Activities - Coordination / LiaisingFunctional Skill SetStrategic Planning Establishing short / long term budgets & corporate strategies for achievement of business targets.Business planning and analysis for assessment of revenue potential in business opportunities. Analyzing & reviewing the market response/ requirements.Business Development Overseeing the sales & marketing operations for new opportunities Conducting competitor analysis by keeping abreast of market trends.Implementing promotional activities.Channel Management Identifying and network with financially strong and reliable distributors and channel partners, resulting in deeper market penetrationKey Account ManagementDevelop relationships with key decision-makers in target organizations for business development by suggesting the most viable product range .Manage activities pertaining to negotiating/ finalization of deals (techno commercial) Responsible for credit control Team ManagementRecruiting, training, motivating & Mentoring the manpowerand meeting of individual & group targets.