I joined Toplyne, a Sequoia & Tiger-backed series A start-up, right after the seed round in early 2022. Over the last 3 years, we grew the team to 40+ employees, ~1M in revenue, and scaled the brand globally in both B2B SaaS and D2C segments. I led Marketing here, wearing many hats as one does at a 0-1 start-up: Product Marketing, Content Marketing, Account-Based Marketing, Events, Sponsorships, and more.An engineering by training, I started my career as a brand analyst for Novartis Oncology in 2017. In my four year stint there, I worked closely with brand leaders to develop reporting and analytics frameworks for Novartis' portfolio drugs. In hindsight, Novartis taught me two crucial skills: (a) how to work with large volumes of data (I was working with patient-level datasets spanning 10+ years) and (b) Excel.