Engaged in brand management and development within the Middle East region. Work as an extended arm for the principal companies to closely work with Distributors.

Managing their FMCG business, the business has grown to double since 2012 through improvement of distribution, systematic approach pattern and acquiring new businesses.Implemented many initiatives within he organization for a better control and monitoring of spend, resource utilization etc.

Through my nine years of service, I have handled different position. I am the only in the organization one who was promoted to the Senior Management level within five years of service.2003 to 2005 – Sales Manager – Nestle Division2005 to 2010 – Divisional ManagerSince 2010 – General Manager2008 Oct, I am responsible for the entire business of the Company in Abu Dhabi Region.Managing 6 Divisions with 181 employees including Managers & Supervisors & AED 28 million business per month & AED. 340 million per year. • To implement the strategic goals and objectives of the organization• To give direction and leadership toward the achievement of the organization's philosophy, mission, strategy, and its annual goals and objectives• Responsible for all the divisions Profit & Loss.• Highly improved version of forecasting accuracy, controlled stock management in both locations (Abu Dhabi & Al Ain), ageing etc.• Set all the Division to be in line with Company Policies & procedures.• A total re-vamping has been done in all the divisions to improve the sales through proper man-power utilization.• Upon taking over the Divisions, the business has been recorded a growth of CAGR 20.21% over 4 years with the existing agencies.• The outlet coverage efficiency increased from 45% to 80%• Down market sales improved on CAGR basis at 45.5% through call cycle monitoring & improvement of distribution.• New Down market project has been introduced starting Jan 2007 which has improved the van operation efficiency to 90% - strategy worked well, therefore continuing.• Complete year budgeting has been initiated & finalized with accuracy through bottom-up planning.• Score Card developed for all Key Accounts for proper communication & timely correction wherever required.• Identifying and driving business model changes• Introduced Building Blocks concept in the down market for Food Products for its proper management.• •