Krishnan M Email & Phone Number

Bengaluru, Karnataka, India

• Customer Development Lead – Hindustan Unilever Ltd (Karnataka Region): Managed MT and GT channels, leading a team of 14 supervisors and 500 field staff, driving a 15% YTD sales growth in the region • Key Metrics & Business Target Achievement: Optimized assortment, promotions, shelf share, and assets across outlets, collaborating with Customer Development Managers, Cluster Managers, and Key Account Managers to close performance gaps and exceed targets.• Trade Marketing Activation: Spearheaded trade marketing activations that accelerated growth, boosting retailer revenue through targeted promotions and asset management initiatives.• Tech-Based Retail Support: Piloted and successfully implemented tech-driven retail applications, driving additional growth through innovative channel activations and boosting regional sales performance.

Jakarta, Indonesia

• Orchestrated Smollan Tech Implementation for Unilever Indonesia: Spearheaded the deployment of Smart 3.0 technology across 500 pilot stores, driving performance with a 100-member field force team.• Architected Execution plans: Coordinated and activated Unilever’s business objectives, ensuring alignment with key metrics to deliver measurable results.• Field Force Training & Tech Integration: Trained field teams on Image Recognition (IR), improving reporting accuracy and efficiency while reducing manual tasks.• Metrics Design & Business Insights: Developed actionable business metrics, providing data-driven recommendations to optimize Unilever’s performance.• Piloted Program Leadership: Designed and executed a 1-month pilot program, showcasing Smollan’s operational excellence and driving enhanced sales and team performance.

Bangalore

• Business Growth & Product Launches – Jayanti Group (Indian Products Pvt Ltd): Successfully implemented product launches, driving consistent month-on-month growth of 38%.• Team Leadership & Motivation: Led and motivated a diverse team of TSIs, merchandisers, promoters, and stockists, ensuring alignment with business objectives and achieving key segment targets.• Collaboration with Marketing Team: Worked closely with the marketing team to enhance product awareness and executed business plans to improve market visibility across the South region.• Trade Marketing Activation: Designed and executed trade marketing strategies, including promotions, schemes, and visibility initiatives, driving stronger presence and engagement at key outlets.

Tamilnadu And Kerala

• Champion of Gladiator Competition – Britannia: Recognized for delivering the highest sales throughput in a new product launch, achieving consecutive success over two quarters and driving exceptional regional growth.• Gladiator Champion Shield Winner: Awarded for leading the fastest-growing region and driving the highest growth in standalone Modern Trade outlets, surpassing targets and setting new performance benchmarks.

Chennai

Inventory & Sales Management: Managed inventory, drove secondary sales, and maintained primary sales with a business volume of ₹2.8 crore per month.Trade Marketing Initiatives: Led trade marketing activities, including promotions, asset management, and planogramming at outlets to enhance visibility and sales.Sales Growth & Performance: Increased sales growth by 13% in 2012 (from 4% in 2011) and 19.5% in 2013, achieving 96% AOP in 2012 and 100.2% AOP in 2013.

Tamil Nadu

Award Winning officer for driving Highest growth of 45% in 2010 in a span of 6 months in the Institutional Business Channel in Tamilnadu Market.

Chennai

Inception of Institutional and Retail business in Chennai through Channel Partners. Handled 4 Distributors in Chennai. Responsible for Primary and Secondary sales.

Cochin And Chennai

Responsible for maintaining Relationship with the existing customer base on the CASA and cross selling other banking products like Insurance, Mutual funds, Gold, Deposits, etc. Handled HNI clients and also sourced new accounts in the defined region.

Mba, Marketing

B.Com, Corporate Secrataryship

B.Com Corporate Secrataryship

12Th, Business/Commerce, General