I take care of our SEA business across Singapore, Malaysia and Indonesia, redbus.com. I also take care of acquisition marketing across all geographies.

• Set-up the Predictive Analytics and Digital Marketing departments• Set-up the business reporting with web analytics tools like GA and mobile measurement tools• Scaled geographies from scratch through digital marketing strategies• Took the first-ever tool live for dynamic pricing for buses from seeding the team• Increased loyalty with many innovative moats like dropping point alarm, delay reporting in boarding points, BP-DP search, (GTFS) integration with Google maps, passenger group chats, rest stops, etc

Had a successful exit by selling to Ebix.Responsible for the retail arm of the business- Traffic Acquisition (SEO strategies, SEM campaigns, spend optimization) and most importantly, conversions and also the corporate product.* Grew retail revenues by more than 6-fold through new revenue channels and subscriptions* Started and scaled multiple alternate revenue channels (than SEO) * SEM through AdWords, Bing and Yahoo! * Mobile payments through apps on iOS and Android marketplaces* Doubled conversion efficiency of web funnels* Improved mobile funnel efficiency by more than 30% through incremental design changes

* Brought down employee costs by 30% through an automated bidding engine based on statistical modeling* Reduced marketing spends to 25% of the original without impacting registrations/offers* Realized improvements in bids/registrations through incremental product design improvements

Info Edge India Ltd., also owns Naukri.com and 99acres.com. I lead the product team and report to the SVP, Jeevansathi business. My role involves ideating features and overseeing them through design, implementation, testing, and deployment phases, identifying and monitoring metrics that show the health of the site and various features, coming up with predictive models to understand user behavior and adjust site communication accordingly.• Spearheaded a complete revamp of the site that boasts of many firsts o Transliteration to enable users from Tier II cities to input in their own languageo Automated number verificationo Intelligent cluster searcheso An unlimited package priced on Life-time value of the customers• Enabled alternate medium for online presence by allowing JS users to talk to each other through GTalk • Induced contacts by completely revamping match alerts and basing them on behavior• Achieved a lift of 4x in acceptances by implementing a recommendation algorithm for contacts• Improved quality of the database by weeding out spammers through an early-stage spam detection algorithm that relied on quality of contacts

•Improved the efficiency of our sales system with a 50% increase in response time resulting in increase in revenues for a major HR service provider•Architected the next generation sales module of the CRM product suite of Pivotal. Liaised with the market research department and the product management to freeze the design in less than planned time•Effectively productized requirements by interfacing with product managers•Conceptualized and developed a HR portal that that helped HR team save 15 person-hours per month

•Standardized the payroll process of a large clientele across the UK by developing a product for one of the biggest UK payroll companies•Realized savings of 15% for the client by ensuring an on-time, country-wide rollout of the payroll system•Won a repeat business to implement a time-billing system from our client and saw it to completion•Decreased the data-entry time for the payroll system by 40% through efficient design and implementation of the time-entry system•Ventured beyond the call of duty to implement a COM add-in that decreased the coding time of the team by over 60%