Bavyesh digital Media is a digital agency based in Hyderabad, India with a vision to connect players across the digital world – Advertisers and Publishers.The team has a collective experience of more than 20 years in the online media space working on user acquisitions and engagement. Since its inception, we have worked with leading media owners and service providers for digital customer acquisitions. In our foray to provide users a wide range of services on digital devices, we have… Show more Bavyesh digital Media is a digital agency based in Hyderabad, India with a vision to connect players across the digital world – Advertisers and Publishers.The team has a collective experience of more than 20 years in the online media space working on user acquisitions and engagement. Since its inception, we have worked with leading media owners and service providers for digital customer acquisitions. In our foray to provide users a wide range of services on digital devices, we have launched our own gaming portal with 300+ HTML 5 games. Show less

I was responsible for:Planning and budgeting of marketing spends for digital campaigns across platformsManaging partnerships with Ad networks and DSP'sCreating and executing marketing campaigns - Daily monitoring and performance evaluationUser acquisition analysis based on ARPU, LTV and retentionLiaison between technical, sales and creative teamsReview and monitor ad performance with a optimum eCPA goalOptimization of campaigns based on user journey of acquisition… Show more I was responsible for:Planning and budgeting of marketing spends for digital campaigns across platformsManaging partnerships with Ad networks and DSP'sCreating and executing marketing campaigns - Daily monitoring and performance evaluationUser acquisition analysis based on ARPU, LTV and retentionLiaison between technical, sales and creative teamsReview and monitor ad performance with a optimum eCPA goalOptimization of campaigns based on user journey of acquisition and target audience profilingMonitor and track user engagement and content consumptions patternsData analysis on App usage through Google Analytics and MixpanelEnsuring App visibility on play store and organic downloads through ASO and regular updatesPresence across different app stores and user acquisition channels Show less

I was responsible for:• Driving business across 5 operators for VAS products.• MOM active base enhancement with revenue growth• Customer profiling and segmentation• Create marketing campaigns through IVRS, SMS, USSD, OBD’s etc.• Tracking and monitoring campaigns on conversions and revenue generated• Monitoring market penetration of the services• ARPU management and campaign effectiveness• Customer engagement through excellent content• Content management and… Show more I was responsible for:• Driving business across 5 operators for VAS products.• MOM active base enhancement with revenue growth• Customer profiling and segmentation• Create marketing campaigns through IVRS, SMS, USSD, OBD’s etc.• Tracking and monitoring campaigns on conversions and revenue generated• Monitoring market penetration of the services• ARPU management and campaign effectiveness• Customer engagement through excellent content• Content management and rotation for higher customer satisfaction• Creation of circle specific MM’s with circle specific content• Contests and offers for higher MOU generation• Churn control and retention offers on a regular basis• GTM activities during product launches Show less

I was responsible for:• Managing VAS service for Airtel Karnataka.• Creating promotional campaigns and monitor the effectiveness• Manage cross functional teams• Mentoring a team of on-site engineers responsible for site maintenance and MIS generation• To enhance revenue & account penetration through relationship building and complaint management• To drive and ensure the achievement of AOP Revenue Targets for the assigned account

My responsibilities were:• To fulfill the requirements of the clients on time and providing them with the highest number of staff as compared to other consulting firms.• Increase co-ordination and innovative ways to increase efficiency of my team by using unconventional techniques.• Achievement of team targets as well as personal targets for every quarter. • Lay the foundation of a strong database of eligible interviewees for future reference.