Marketing Lead - Digital Operation & Division Strategy Crm Digital
Current• Responsible for marketing strategy and implementation for FIFGROUP's digital platform by developing innovative concepts, conducted thorough cost-benefit analyses, and coordinate with internal and external teams to implement and continuously monitor marketing promotion programs, ensuring they are efficient, cost-effective, stable, and deliver precise, high-impact results.• Executed over 50 diverse marketing programs annually for direct customers and more than 40 targeted campaigns for… Show more • Responsible for marketing strategy and implementation for FIFGROUP's digital platform by developing innovative concepts, conducted thorough cost-benefit analyses, and coordinate with internal and external teams to implement and continuously monitor marketing promotion programs, ensuring they are efficient, cost-effective, stable, and deliver precise, high-impact results.• Executed over 50 diverse marketing programs annually for direct customers and more than 40 targeted campaigns for partners, including merchants, agents, and ASTRA companies. These efforts drove our platform's performance from IDR 11.1 billion in 2019 to IDR 1.7 trillion expected in the closing of 2024, achieving an impressive 15,215% increase in successful transactions value through our digital platform.• Collaborate with digital marketing team to optimize multi-channel strategies, including Google and Facebook Ads, WhatsApp, and email marketing. Leveraged tools like Google Analytics and AppsFlyer for actionable customer insights, while partnering with agencies such as UseInsider and MoEngage to enhance customer engagement, streamline platform onboarding, and drive sustained platform growth.• Identify, analyze, and evaluate FIFGROUP's digital business processes, uncovering opportunities for improvement and resolving inefficiencies, particularly in manual workflows. Work closely with operational divisions such as Information Technology, Credit, and Risk Management to streamline these processes through digital integration, enhancing overall efficiency and positively impacting customer journey, loyalty, and satisfaction.• Chosen as PDCA (Plan-Do-Check-Action) Division to collaborate closely with the General Manager and managers in crafting annual strategies and a three-year strategic roadmap for the entire division, comprising four departments. Present these plans directly to the Director for further guidance and refinement Show less
