Marketing Lead - Digital Operation & Division Strategy Crm Digital
Current- Responsible for marketing strategy and implementation for FIFGROUP's digital platform by developing innovative concepts, conducted thorough cost-benefit analyses, and coordinate with internal and external teams to.
- Executed over 50 diverse marketing programs annually for direct customers and more than 40 targeted campaigns for… Show more
- Executed over 50 diverse marketing programs annually for direct customers and more than 40 targeted campaigns for partners, including merchants, agents, and ASTRA companies. These efforts drove our platform's.
- Collaborate with digital marketing team to optimize multi-channel strategies, including Google and Facebook Ads, WhatsApp, and email marketing. Leveraged tools like Google Analytics and AppsFlyer for actionable.
- Identify, analyze, and evaluate FIFGROUP's digital business processes, uncovering opportunities for improvement and resolving inefficiencies, particularly in manual workflows. Work closely with operational divisions.
- Chosen as PDCA (Plan-Do-Check-Action) Division to collaborate closely with the General Manager and managers in crafting annual strategies and a three-year strategic roadmap for the entire division, comprising four.