Krishna Pradhan Email and Phone Number

Successfully steered the Sales and Business Development initiatives for the Academic & Higher Education division of Cambridge University Press & Assessment for South India and Sri Lanka. Strengthened the Cambridge University Press’ Academic brand and driven Open Access Market Development.• Sales & Revenue Accountability: Responsible for delivering revenue and profit targets through Institutional and Channel Sales of Print and Digital product portfolio of Academic & Research division including (eBooks and Journals).• Customer Acquisition and Retention: generating new sales / business development opportunities, expanding customer base as well as managing the renewals of existing customers including consortia, strengthening the relationships with key accounts – institutions and channel partners. Monitor institutional funds and identify any potential sales and upsell/cross-sell opportunities• Extensively interfaced with key customers, mapped their requirements & provided critical inputs for product customization and superior customer service to the clients• Events and Conferences: Participated in relevant events, conferences, fairs and industry forums for enhanced brand visibility and supporting the strategic priorities of the business. Organize virtual launch events, book exhibitions and engagement webinars for end-user. • Channel Management - established effective relationships with channel partners - distributors, and retail. Foster lasting relationships and broker win-win distribution models• Team Management - managed the sales team comprising of Territory Managers / Sales Executives; set-up goals and KPIs with regular performance monitoring. Empower to develop new capabilities and push the boundaries• Competitive Intelligence and Market Analysis - Mapped the target market through extensive customer segmentation; presented sales strategy with inputs on market sizing, projections and potential opportunities for expanding market penetration;

1. Lead a team for Sales and Promotion of Academic product portfolio including STEM, HSS and English Language Teaching books and research journals for the region of Telangana, Andhra Pradesh and Karnataka.2. Secure adoptions in Major Universities, Business Schools, Govt. Research Institutions and English Language Testing Centers of the assigned territories. 3. Prepare and present annual business strategy plan for new customer acquisition, retention and upsell/cross-sell, handle Key Accounts including Govt. Consortia. 4. Participate in relevant events & conferences, organize book exhibitions to support strategic priorities.

1. Responsible for handling Sales and Business Development of Print and Digital product portfolio of Academic Business, for the regions of Andhra Pradesh and Telangana.2. Handle a team of 2 Territory Managers for delivering the annual business goals.

1. Responsible for handling Sales and Business Development of Print product portfolio of Academic and English Language Teaching business divisions, for the region of Andhra Pradesh.

• Handled Print Book Sales of Higher Education and Test-Prep division of Cengage Learning India for the territories of Andhra Pradesh & Telangana• Led the promotion of books in Government and Private, Universities and Research Institutions.• Collaborated with relevant stakeholders including Board of Studies members for syllabus revision• Coordinated with the channel partners - distributors and book sellers based in the area assigned• Organized book exhibitions at different institutions from time to time for sales promotion purposes.• Promoted books at the University level for recommendation in the prescribed syllabus

• Handled Print Book Sales and Business Development for K-12 and Higher Education segment of S. Chand and Company Ltd for the assigned territories of Andhra Pradesh and Telangana. • Organized book exhibitions, represented at various events and conferences for brand awareness and generate demand.

• Sales and Business Development of K-12 print books in Schools for the region of Andhra Pradesh• Extensively promoted the product portfolio in schools, collected recommendations and negotiated with relevant stakeholders to close business