Head Of Marketing Effectiveness
Current
Mar 2024 - Present
AeroLeads people directory · profile
Krishna Prasad Bhaskaran Email & Phone Number
Marketing Intelligence | Data & Insight | MarTech | Optimisation
at
Betway Group
1 work email found
@unibet.com
4 phones found area 783 and 870
LinkedIn matched
✓ Verified July 2026
4 data sources
Profile completeness 86%
Current company
Role
Marketing Intelligence | Data & Insight | MarTech | Optimisation
Location
Sutton, England, United Kingdom
Company size
Who is Krishna Prasad Bhaskaran? Overview
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Quick answer
Krishna Prasad Bhaskaran is listed as Marketing Intelligence | Data & Insight | MarTech | Optimisation at Betway Group, a with 437 employees, based in Sutton, England, United Kingdom. AeroLeads shows a work email signal at unibet.com, phone signal with area code 783, 870, and a matched LinkedIn profile for Krishna Prasad Bhaskaran.
Krishna Prasad Bhaskaran previously worked as Head of Marketing Effectiveness at Betway Group and Director - Marketing Intelligence at Kindred Group Plc. Krishna Prasad Bhaskaran holds Mba, Marketing from London School Of Commerce, London, United Kingdom.
Company email context
Email format at Betway Group
This section adds company-level context without repeating Krishna Prasad Bhaskaran's masked contact details.
*@unibet.com
68% confidence
AeroLeads found 1 current-domain work email signal for Krishna Prasad Bhaskaran. Compare company email patterns before reaching out.
Profile bio
About Krishna Prasad Bhaskaran
Marketing Intelligence Director with over 10 years of experience in spearheading Analytics, Optimisation, Marketing Technology, and Operational teams.Adept at delivering business intelligence insights, optimising marketing strategies, and driving operational efficiency. Demonstrated success in enhancing marketing technology infrastructures, transforming CRM systems, and establishing efficient operations from the ground up.Skilled at using data-driven insights to influence decision-making and strategic planning. Proven ability in leading cross-functional teams, fostering partnerships, and managing large-scale projects that result in increased ROI and business growth. Committed to innovation, continual learning, and keeping pace with the latest market trends to remain at the forefront of the digital marketing industry
Current workplace
Krishna Prasad Bhaskaran's current company
Company context helps verify the profile and gives searchers a useful next step.
Betway Group
7 roles
Krishna Prasad Bhaskaran work experience
A career timeline built from the work history available for this profile.
Director - Marketing Intelligence
- Established, managed, and delivered significant value across operations in seven diverse verticals: Marketing Analytics, Marketing Technology, Journey Optimisation, Ad Operation, Audience Management, PEGA Operations, and Brand & Sponsorship Insights.- Represented commercial and marketing as a ‘Business Owner’ to cultivate and deepen the partnership with tech to deliver on a unified roadmap and immediate business imperatives- Built the vision for and successfully delivered the CRM transformation project, shifting from a 'Campaign' mindset to a 'Customer-led Communication' ethos in terms of structure, process, and technology.- Initiated and accomplished the implementation of Media Mix Modelling to support marketing budget decisions for optimal channel split to achieve better ROIBuilt PEGA operations from the ground up continuing to deliver on the 'Campaign Effectiveness' project vision- Collaborated with the wider analytics, data science and data engineering teams to develop the quality and variety of data assets to improve decision-making and time-to-market- Streamlined AD operations, improving campaign efficiency and ROI- Leveraged brand and sponsorship insights to boost brand recognition and foster strong relationships with key stakeholders.- Spearheaded the consolidation of the group's Ad Tech platforms, thereby fostering economies of scale during negotiations and enabling superior integration with the overarching data architecture- Led the development of Sponsorship Measurement Model (ROMI), which now aids the evaluation of all sponsorship deals.- Designed a targeted audience management strategy, significantly improving engagement and conversion rates.
Apr 2022 - Oct 2023
Head Of Marketing Intelligence
Sep 2015 - Mar 2022
Marketing Intelligence Manager
Jun 2013 - Aug 2015
Marketing Analyst
Apr 2012 - May 2013
Google Analytics Consultant
Oct 2011 - Mar 2013
Web Analyst
Creative It
Jun 2010 - Sep 2011
Team & coworkers
Colleagues at Betway Group
Other employees you can reach at betwaygroup.com. View company contacts for 437 employees →
BW
Baldeep W.
Colleague at Betway GroupGreater London, England, United Kingdom
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MO
Mehul O.
Colleague at Betway GroupGreater London, England, United Kingdom
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RL
Rachel Lewis
Colleague at Betway GroupUnited Kingdom
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EA
Esther Akinrinmade
Colleague at Betway GroupNigeria
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OS
Olajide Shoyode
Colleague at Betway GroupNigeria
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PO
Patricia Ovilhelha Nehiya
Colleague at Betway GroupBlantyre, Southern Region, Malawi
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AM
Andrew Mercieca
Colleague at Betway GroupBirkirkara, Malta
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SS
Sriram Shankar V
Colleague at Betway GroupBengaluru, Karnataka, India
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LP
Luckson Phiri
Colleague at Betway GroupLusaka, Lusaka Province, Zambia
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NN
Natasha Nachimata
Colleague at Betway GroupLusaka, Lusaka Province, Zambia
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Baldeep W.
Colleague at Betway GroupGreater London, England, United Kingdom
View →
MO
Mehul O.
Colleague at Betway GroupGreater London, England, United Kingdom
View →
RL
Rachel Lewis
Colleague at Betway GroupUnited Kingdom
View →
EA
Esther Akinrinmade
Colleague at Betway GroupNigeria
View →
OS
Olajide Shoyode
Colleague at Betway GroupNigeria
View →
PO
Patricia Ovilhelha Nehiya
Colleague at Betway GroupBlantyre, Southern Region, Malawi
View →
AM
Andrew Mercieca
Colleague at Betway GroupBirkirkara, Malta
View →
SS
Sriram Shankar V
Colleague at Betway GroupBengaluru, Karnataka, India
View →
LP
Luckson Phiri
Colleague at Betway GroupLusaka, Lusaka Province, Zambia
View →
NN
Natasha Nachimata
Colleague at Betway GroupLusaka, Lusaka Province, Zambia
View →
2 education records
Krishna Prasad Bhaskaran education
Mba, Marketing
B.Tech (Information Technology)
FAQ
Frequently asked questions about Krishna Prasad Bhaskaran
Quick answers generated from the profile data available on this page.
What company does Krishna Prasad Bhaskaran work for?
Krishna Prasad Bhaskaran works for Betway Group.
What is Krishna Prasad Bhaskaran's role at Betway Group?
Krishna Prasad Bhaskaran is listed as Marketing Intelligence | Data & Insight | MarTech | Optimisation at Betway Group.
What is Krishna Prasad Bhaskaran's email address?
AeroLeads has found 1 work email signal at @unibet.com for Krishna Prasad Bhaskaran at Betway Group.
What is Krishna Prasad Bhaskaran's phone number?
AeroLeads has found 4 phone signal(s) with area code 783, 870 for Krishna Prasad Bhaskaran at Betway Group.
Where is Krishna Prasad Bhaskaran based?
Krishna Prasad Bhaskaran is based in Sutton, England, United Kingdom while working with Betway Group.
What companies has Krishna Prasad Bhaskaran worked for?
Krishna Prasad Bhaskaran has worked for Betway Group, Kindred Group Plc, and Creative It.
Who are Krishna Prasad Bhaskaran's colleagues at Betway Group?
Krishna Prasad Bhaskaran's colleagues at Betway Group include Baldeep W., Mehul O., Rachel Lewis, Esther Akinrinmade, and Olajide Shoyode.
How can I contact Krishna Prasad Bhaskaran?
You can use AeroLeads to view verified contact signals for Krishna Prasad Bhaskaran at Betway Group, including work email, phone, and LinkedIn data when available.
What schools did Krishna Prasad Bhaskaran attend?
Krishna Prasad Bhaskaran holds Mba, Marketing from London School Of Commerce, London, United Kingdom.
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