1. Identifying and finalizing new business deals for Frontier business vertical; maintaining the relationship with all stakeholders to run Frontier business vertical profitably2. Responsible for P&L of Frontier business - Homes, Self-Operated business, and Life categories in Hyderabad; to ensure EBITDA positive3. Responsible for managing revenue, sellable inventory, and operational expenses, to deliver a strong top and bottom line for OYO Frontier Business 4. Responsible for end to end business development of the Hyderabad, with a focus on the viable clusters for business5. Managed team size of 50 plus across different business functions like operations, business development, Transformation/Designing and finance; includes planning, hiring, and training6. Monitoring regularly different functional dashboards; business development, revenue / P&L, operations, customer experience dashboards7. Helping the BD team on closing potential business deals by contacting potential partners; discovering and exploring opportunities 8. Guiding the Transformation and Operation team to ensure a seamless and effective elevation of the on-boarded properties to exact OYO standards in the prescribed TAT9. Onboarded 150 plus owners as business partners and 2200 plus Sellable Rooms in a year; Successfully achieved the AOP for 2019-2010. Engaging with different stakeholders – vendors, property owners, local and central cross-functional teams to deliver the best operational excellence11. Delivering a smooth customer experience – by resolving the daily operational inefficiencies through operations team on the ground12. Renegotiated and renewed the 30% of old contracts to achieve the targeted 20% contribution margin for OYO 13. Won back and onboarded lost business deals(churned) from other business ca with contribution margin > 26%

1. Helped the company in generating recurring revenue worth 12 Lakhs per month and increased the clientele base2. Conducted market research to identify selling possibilities and evaluate client’s online presence and potential improvements3. Actively search for new business opportunities through cold calling, networking, and social media.4. Screening all leads for business association feasibility & prospect and guide the team with inputs from Market Intelligence Team.5. Setting up meetings with potential clients to understand their pain points and digital marketing requirements.6. Preparing and delivering presentations on services and offerings to prospective clients.7. Owned end to end responsibility of deal closure and work with the reporting manager to ensure maximum efficacy of output8. Mentoring and guiding team members and assisting them to achieve their objectives.9. Creating frequent reviews and reports with the team and come up with optimal solutions for the assigned project.10. Maintaining an awareness of current and continual changes in the digital marketing ecosystem.11. Have command over technical knowledge, benefits, and commercials of various digital marketing offerings12. Collaborate with internal team to achieve better results and maintain high-quality service by following organization standards.13. Maintain a professional and courteous relationship with all prospective and current clients.

Conducted a Market Research via online survey among top B-Schools across India using the Qualtrics platform.Designed and implemented a marketing plan for ASMA Trend Study including overarching go-to-market strategyDevised digital marketing campaign targeted at professors; led to 100% increase in number of respondents Handled Social Media Marketing(SMM), Search Engine Marketing(SEM), Search Engine Optimization(SEO), Website DevelopmentCo-authored report on Adoption of Social Media in academia 2016 (ASMA).

1. Responsible for P&L, generated a turnover of more than 3 crores in the year 2013-14, and 4.5 crores in the year 2014-152. Increased net income by 40% through business expansion, cost management, revamped pricing model, marketing3. Increased number of admissions in a batch to 200 per year; with three batches per year.4. Devised a referral program to fuel word of mouth marketing; more than 40 % of leads come from word of mouth 5. Generated 30% leads using offline advertising covering billboard advertising, print advertising, and other avenues6. Collaborated with a digital marketing agency to implement a comprehensive online lead generation strategy 7. Generated 30 % leads using online advertising- Social media marketing, SEM8. Started 2 new branches by reinvesting profits accrued from the business9. Handled internal and external communications, end to end sales and marketing, managed a large size of 50 plus team members