- Leading a team of account managers to grow and nurture partnered music labels and OACs by enforcing industry best practices- Developing video content strategies by monitoring key metrics and observing consumer behavior and content consumption patterns in analytics- Troubleshooting partner queries and ensuring sound support by escalating unresolved issues to the support team of the concerned platform- Responsible for maintaining Tier A in the YouTube Music Pillar Partner Dashboard- Working closely with the product development team to develop internal dashboard and smoothen operational tasks for the team- Resolving copyright disputes arising both at channel and CMS level- Be a part of client acquisition process by providing analysis of the prospective channels- Planning release campaigns for key content releases by working closely with the marketing team- Overseeing day to day content programming and operations- Creating monthly reports for all the labels and highlighting content trends- Responsible for overall growth of the video vertical of the company- Periodically performing CMS and channel audits to check monetization status and identify any invalid claims by third parties- Track competition strategies and market/internet trends on a regular basis

- Strategic planning for release campaigns of fresh content by creating effective promotion strategies & ensuring sound execution- Leading team from a content programming & curation perspective for different labels- Coordinating for content with artistes and music labels and responsible for smooth delivery & content visibility on YouTube & OTT music platforms and streaming sites (JioSaavn, Hungama, Idea)- Handling day to day content operations, partner relationships, daily content promotions & programming of content across devices and platforms- Work closely with graphic designing and video editing teams to create eye catching creatives and engaging content by ensuring quality output and rehash catalogue content- Pitch content to marketing/sales teams of OTT platforms in order to get exclusive deals and content placement - Handling YouTube CMS & Channels to resolve content disputes and generate constant revenue- Responsible for increasing new subscriptions by observing metrics like unique viewers, traffic sources and checking user’s content consumption patterns in analytics- Research & ideate on new promotional ideas, content marketing campaigns apart from gathering insights on consumer behavior on VOD platforms, WAP sites and VAS services - Monitor competition strategies and market/internet trends on a regular basis.- Periodically create reports for all the partner labels and highlight content trends and consumer habits

- Campaign planning- Ideation for new content- Coordinating with the design team for creatives- Uploading content on YouTube- Scheduling and programming of content- Check and maintain hygiene of all the properties- Do cross-promotion of content- Make the team manage YouTube channels efficiently through Content Management System - Do SEO for video content- Use Analytics for audience growth- Resolve online content disputes- Keep track of latest platform updates- Content syndication to other platforms and portals

Worked on the reality show MTV Get A Job as a 1st AD and 3rd Cameraman. We shot at various locations in Mumbai, Delhi, Bangalore & Chennai.

- Conceptualization of new content- Campaign planning- Production of content for digital platforms- Supervise post production team- Syndication of the video link to other teams- Do cross-promotion of content- Make the team manage YouTube channels efficiently through Content Management System - Use YouTube Analytics for content creation- Organize and execute live-streaming of events and live-chats of celebrities- Look for new monetization opportunities- Social media marketing

Did copywriting for E-mailers, In-house material, Radio Jingles, Print Ads, Brochures, Leaflets, OOH, Ad campaigns & TVC while working on brands related to diverse sectors like hospitality, education, electronics, furniture, supermarkets, real estate, etc.