- Drawing up annual activation calendar in coordination with regional marketing team and ensuring execution of the same in the marketplace as per given timelines- Responsible for on ground implementation and evaluation of BTL activation in GT, MT and Key Accounts- Planning and execution of annual cluster, seasonality and festivity specific relevant shopper centric activation and promotion- Responsible for building strong in-store retail equity for PRIPL Portfolio at the… Show more - Drawing up annual activation calendar in coordination with regional marketing team and ensuring execution of the same in the marketplace as per given timelines- Responsible for on ground implementation and evaluation of BTL activation in GT, MT and Key Accounts- Planning and execution of annual cluster, seasonality and festivity specific relevant shopper centric activation and promotion- Responsible for building strong in-store retail equity for PRIPL Portfolio at the point of purchase by delivering best-in-class shopper experience at retail- Developing creative for the promotions and L3F Visibility elements as per the brand guidelines- Responsible and coordinating for marketing purchases from different agencies/vendors for Branding collateral/POP development/Activation etc.- Planning and execution of 360° BTL activation to drive width and depth for existing, new and focus brands- Brand Shops and Large format visibility planning and execution based on NEO cluster approach - Handling a team of 40 3P Permanent promoter to drive advocacy and efficiency as per promotion requirement and regional priorities- Driving efficiency of FOS team in terms of marketing priorities likes campaigns, advocacy, PCPS, and other regional priorities- Planning and integrating digital platform in conducting innovative trade connects and driving 3P resources- Analyze and evaluate industry trends and specific segment/SKU performance aiming for growth in volume, market share, distribution-width/depth, promotion, and merchandising thrust, etc.- Ensuring timely and accurate closure of marketing payouts- Monitoring and controlling leakages/misuse of TM supports- Capturing & analyzing competitor activities to improve the brand/category performance Show less

- Responsible for designing, execution and evaluation of trade promotional plans like key outlet loyalty programs, regional initiatives, DBR engagement program to ensure value/volume based targets achievement- Planning and execution of relevant shopper centric activation and promotion- Driving width and depth for existing, new and focus products through sales team - Responsible and coordinating for marketing purchases from different agencies/vendors for Branding… Show more - Responsible for designing, execution and evaluation of trade promotional plans like key outlet loyalty programs, regional initiatives, DBR engagement program to ensure value/volume based targets achievement- Planning and execution of relevant shopper centric activation and promotion- Driving width and depth for existing, new and focus products through sales team - Responsible and coordinating for marketing purchases from different agencies/vendors for Branding collateral/POP development/Activation etc.- Liaison between Central Marketing & Regional Team for ensuring timely and optimal executions of TM initiatives - Monitoring and controlling leakages/misuse of TM supports- Tracking competition and putting up proposal to be at par with industry Show less

- Responsible for designing and execution of regional trade promotional activities & strategic planning for business in alignment with brand strategy - Planning and execution of relevant customer-centric Trade Marketing and customer engagement strategies- Capturing & analyzing competitor activities to improve the brand/category performance- Analyze and evaluate channel trends and specific category/SKU performance aiming for growth in volume/value, market share… Show more - Responsible for designing and execution of regional trade promotional activities & strategic planning for business in alignment with brand strategy - Planning and execution of relevant customer-centric Trade Marketing and customer engagement strategies- Capturing & analyzing competitor activities to improve the brand/category performance- Analyze and evaluate channel trends and specific category/SKU performance aiming for growth in volume/value, market share, distribution-width/depth, promotion and merchandising thrust, etc.- Providing regional input and execute NPI strategy, launches, re-launches, line extensions at consumer and trade level- Planning and establishing targets for new product launch, promo and retailer programs. Driving field execution for 100% achievement in the activities rolled out- Managing commercial control by Trade spend budgeting, analyzing trade scheme effectiveness against initial plan- Leading the region for SFA-DMS implementation with an objective of digital transformation- Drawing up annual activation calendar in coordination with marketing team and ensuring execution of the same in the market place- Responsible for building strong in-store retail equity for Del Monte as a brand at the point of purchase by delivering best-in-class shopper experience at retail- Responsible and coordinating for marketing purchases from different agencies/vendors for Branding collaterals/POP development/Activations etc. and co creating activation platforms across B2C Channels- SPOC for coordinating between Central Marketing & Regional Team for ensuring timely and optimal executions of activations Show less

- Shared internship alerts and training offers with college students.- Responsible for strengthening the Internshala brand by conducting seminars and workshops in the campus.

- Assisted in Secondary Sales, identifying and enrolling new contractors in FCC, conversion in premium products of Fevicol, ensuring product availability and timely delivery to the sites- Conducted a market research to identify sales trend in adhesive industry and also did a competition mapping on the same- Awarded Certificate of Excellence