Krishnendu Chakraborty Email & Phone Number

Krishnendu is a Result oriented & self-driven, (Digital & Traditional) Marketing Professional and a Data Scientist with more than 18 years of track record of extensive cross-functional experience in the (B2B & B2C) Construction & Mining, Education and IT Industries. He is a Certified 6 Sigma & Lean Black Belt and a Data Scientist. On the onset of his Career, he was involved in the Sales of Web Development & Bespoke Software. Later on he moved into a Marketing Profile in Construction and Mining Equipment Sector. In his current role he is working as a Territory Manager for Odisha & Jharkhand & eBiz Head for Northern and Eastern India. He is responsible for driving traditional & digital marketing campaigns, events, activation and integrated communications to drive sales in both Retail and General Construction Industry Space. His key responsibility is innovating & creating measures to support sales initiatives and improve visibility, credibility and brand recall value as well as brand considerations. In his current role he supports: a. Top line & bottom line growth & foray into new FTU & FTB segments.b. Conceptualizing of Business driven Brand Campaigns by creative development of positioning strategies.c. Conceptualize and Rollout ATL & BTL Events, activations and integrated communications to drive Brand Awareness & Recall in both Retail and General Construction Industry Space.d. Launch of Brand Campaign through effective Media Mix including traditional and digital platform.e. Rural Marketing Strategies in Odisha.f. Development of Digital Assets and Digital Presence Strategy for the company.k. Playing pivotal role in Market Research, Industry Data Analysis and Interpretation.l. CRM implementation & Change Management m. Lead Generation, Capturing and Conversion Optimization.n. Six Sigma Project Initiatives.o. Customer Loyalty.

Listed skills include Crm, Business Analysis, Business Intelligence, Requirements Analysis, and 46 others.

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  Sr. Manager Digital Marketing

  Gainwell Commosales Pvt. Ltd.

  Mar 2010 - Present - Kolkata Area, India

  A. Traditional Marketing: ATL & BTL Activities:Handled Customer Engaging Activities like Road Shows, Demos, New Product Introductions & Launches, Customer Meets, Financier Meets, Service Campaigns, Van Campaigns, Sales Blitz, Newspaper Advertisements, and Radio Product Jingles etc. - Annual Budgeting of Marketing Events in consultation with Sales Teams & Preparation of yearly Marketing Calendar.- Strategizing & Planning of Monthly events and execution – Includes Visual Merchandising, MARCOM, Logistics etc.- Vendor Management- Strategized, Planned & Executed VAN Campaigns in Odisha & Jharkhand. - Handled of Marketing Analytics & Presented to Senior Management during Monthly, Quarterly & Annual Reviews.- Rural Fairs in Orissa which includes Events like Bali Yatra/ Rath Yatra etc. for Promotion of new 424B Backhoe Loader.B. Digital Marketing: eBiz Implementation- Preparing annual eBiz Calendar & budget for TIPL.- Rolling out eDM – Getting Campaign Collateral Design done and Implementation though tools like ZIFT.- Rolling out SMS & Voice SMS Campaigns- WhatsApp SMS Campaigns- Social Media Implementation & Reputation Management - Facebook, LinkedIn, Youtube.- Corporate Website using word press content management system http://tiplindia.in, http://www.tiplindia.in/cat, http://www.tiplindia.in/fgwilson & Microsites like Indiamart: http://www.indiamart.com/tiplindia, Just Dial- Google Analytics - Web Banners on Various Web Portals like –Indiamart, project monitor- Project Tracking – http://www.indiainframonitor.com; http://www.projectstoday.com/- Handling & promoting physical Parts and Service Campaigns like Lucky 7 etc. though eBiz.- Development of Mobile Apps like eServe and eLMS for Lead tracking and management & eMitr for Retail Reach program in TIPL.- eCommerce web portal with instant access payment gateway - http://www.tiplindia.in/cat/partstore/- Provided digital support to all Traditional/ Offline Events/ Campaigns.