Krishnendu Chakraborty

Krishnendu Chakraborty Email and Phone Number

Marketing & Branding Professional & 6 Sigma Black Belt | 19+ Years of B2C & B2B Marketing Experience | Growth Strategies to help Purpose Driven Brands | Lifelong Learner | Avid Traveller | An Amateur Photograher|Cyclist @ Gainwell Commosales Pvt. Ltd.
calcutta, west bengal, india
Krishnendu Chakraborty's Location
Kolkata, West Bengal, India, India
Krishnendu Chakraborty's Contact Details

Krishnendu Chakraborty personal email

About Krishnendu Chakraborty

Krishnendu is a Result oriented & self-driven, (Digital & Traditional) Marketing Professional and a Data Scientist with more than 18 years of track record of extensive cross-functional experience in the (B2B & B2C) Construction & Mining, Education and IT Industries. He is a Certified 6 Sigma & Lean Black Belt and a Data Scientist. On the onset of his Career, he was involved in the Sales of Web Development & Bespoke Software. Later on he moved into a Marketing Profile in Construction and Mining Equipment Sector. In his current role he is working as a Territory Manager for Odisha & Jharkhand & eBiz Head for Northern and Eastern India. He is responsible for driving traditional & digital marketing campaigns, events, activation and integrated communications to drive sales in both Retail and General Construction Industry Space. His key responsibility is innovating & creating measures to support sales initiatives and improve visibility, credibility and brand recall value as well as brand considerations. In his current role he supports: a. Top line & bottom line growth & foray into new FTU & FTB segments.b. Conceptualizing of Business driven Brand Campaigns by creative development of positioning strategies.c. Conceptualize and Rollout ATL & BTL Events, activations and integrated communications to drive Brand Awareness & Recall in both Retail and General Construction Industry Space.d. Launch of Brand Campaign through effective Media Mix including traditional and digital platform.e. Rural Marketing Strategies in Odisha.f. Development of Digital Assets and Digital Presence Strategy for the company.k. Playing pivotal role in Market Research, Industry Data Analysis and Interpretation.l. CRM implementation & Change Management m. Lead Generation, Capturing and Conversion Optimization.n. Six Sigma Project Initiatives.o. Customer Loyalty.

Krishnendu Chakraborty's Current Company Details
Gainwell Commosales Pvt. Ltd.

Gainwell Commosales Pvt. Ltd.

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Marketing & Branding Professional & 6 Sigma Black Belt | 19+ Years of B2C & B2B Marketing Experience | Growth Strategies to help Purpose Driven Brands | Lifelong Learner | Avid Traveller | An Amateur Photograher|Cyclist
calcutta, west bengal, india
Employees:
213
Krishnendu Chakraborty Work Experience Details
  • Gainwell Commosales Pvt. Ltd.
    Sr. Manager Digital Marketing
    Gainwell Commosales Pvt. Ltd. Mar 2010 - Present
    Kolkata Area, India
    A. Traditional Marketing: ATL & BTL Activities:Handled Customer Engaging Activities like Road Shows, Demos, New Product Introductions & Launches, Customer Meets, Financier Meets, Service Campaigns, Van Campaigns, Sales Blitz, Newspaper Advertisements, and Radio Product Jingles etc. - Annual Budgeting of Marketing Events in consultation with Sales Teams & Preparation of yearly Marketing Calendar.- Strategizing & Planning of Monthly events and execution – Includes Visual Merchandising, MARCOM, Logistics etc.- Vendor Management- Strategized, Planned & Executed VAN Campaigns in Odisha & Jharkhand. - Handled of Marketing Analytics & Presented to Senior Management during Monthly, Quarterly & Annual Reviews.- Rural Fairs in Orissa which includes Events like Bali Yatra/ Rath Yatra etc. for Promotion of new 424B Backhoe Loader.B. Digital Marketing: eBiz Implementation- Preparing annual eBiz Calendar & budget for TIPL.- Rolling out eDM – Getting Campaign Collateral Design done and Implementation though tools like ZIFT.- Rolling out SMS & Voice SMS Campaigns- WhatsApp SMS Campaigns- Social Media Implementation & Reputation Management - Facebook, LinkedIn, Youtube.- Corporate Website using word press content management system http://tiplindia.in, http://www.tiplindia.in/cat, http://www.tiplindia.in/fgwilson & Microsites like Indiamart: http://www.indiamart.com/tiplindia, Just Dial- Google Analytics - Web Banners on Various Web Portals like –Indiamart, project monitor- Project Tracking – http://www.indiainframonitor.com; http://www.projectstoday.com/- Handling & promoting physical Parts and Service Campaigns like Lucky 7 etc. though eBiz.- Development of Mobile Apps like eServe and eLMS for Lead tracking and management & eMitr for Retail Reach program in TIPL.- eCommerce web portal with instant access payment gateway - http://www.tiplindia.in/cat/partstore/- Provided digital support to all Traditional/ Offline Events/ Campaigns.
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Krishnendu Chakraborty Skills

Crm Business Analysis Business Intelligence Requirements Analysis Training New Business Development Marketing Account Management Project Management Mis Software Documentation Strategic Planning Change Management Sap Crm Marketing Research Data Mining Sales Presentation Skills Proposal Writing Pre Sales Rfq Development High Impact Sales Presentations Problem Solving Six Sigma Black Belt Lean Manufacturing Value Stream Mapping Team Management Social Media Marketing Online Marketing Online Lead Generation Online Reputation Management Social Media Optimization Rural Marketing Digital Marketing Marketing Mix Go To Market Strategy Brand Management Cross Functional Team Leadership Brand Marketing Media Planning Customer Loyalty Measurement Customer Experience Business Process Improvement Marcom Marketing Strategy Social Media Communications Data Analysis Key Account Development Key Account Acquisition And Retention Marketing Budget Management Mobile Applications

Krishnendu Chakraborty Education Details

  • S.J.C. Institute Of Tecnology
    S.J.C. Institute Of Tecnology
    Mechanical
  • All India Management Association
    All India Management Association
    Marketing/Marketing Management, General
  • St. Joseph'S School
    St. Joseph'S School
    Science
  • St. Joseph'S School; Kahalgaon
    St. Joseph'S School; Kahalgaon
    Science
  • Tractors India Pvt. Ltd.
    Tractors India Pvt. Ltd.
    6 Sigma Black Belt & Lean Methodologies
  • Ivy Professional School
    Ivy Professional School
    Sas, R, Sql And Advanced Excel
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Frequently Asked Questions about Krishnendu Chakraborty

What company does Krishnendu Chakraborty work for?

Krishnendu Chakraborty works for Gainwell Commosales Pvt. Ltd.

What is Krishnendu Chakraborty's role at the current company?

Krishnendu Chakraborty's current role is Marketing & Branding Professional & 6 Sigma Black Belt | 19+ Years of B2C & B2B Marketing Experience | Growth Strategies to help Purpose Driven Brands | Lifelong Learner | Avid Traveller | An Amateur Photograher|Cyclist.

What is Krishnendu Chakraborty's email address?

Krishnendu Chakraborty's email address is en****@****ail.com

What schools did Krishnendu Chakraborty attend?

Krishnendu Chakraborty attended S.j.c. Institute Of Tecnology, All India Management Association, St. Joseph's School, St. Joseph's School; Kahalgaon, Tractors India Pvt. Ltd., Ivy Professional School.

What are some of Krishnendu Chakraborty's interests?

Krishnendu Chakraborty has interest in Social Services, Environment, Photography, Poverty Alleviation, Human Rights, Arts And Culture, Health.

What skills is Krishnendu Chakraborty known for?

Krishnendu Chakraborty has skills like Crm, Business Analysis, Business Intelligence, Requirements Analysis, Training, New Business Development, Marketing, Account Management, Project Management, Mis, Software Documentation, Strategic Planning.

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