• Led market research, developed business strategy, and produced content for all marketing platforms, increasing engagement and outreach by 19% within 3 months of implementation.• Organized 20 executive development programs for over 300 leaders, with 88.4% of participants applying the learnings and 52% returning for another program.• Managed the project life cycle, researched, consulted, created contingency plans and status reports for new programs projected to impact over 7,000 students and SME owners in 3 years.

• Innovated robust strategies and impactful go-to-market plans for tech startups, small and medium enterprises across North America, collaborating with the C-suite to help 4 startups achieve a 5% market penetration and a 41%-win rate within their first 6 months.• Performed comprehensive market intelligence, including competitive analysis, customer engagement, and industry trend analysis, to design an org chart and scaling strategies that drove an 87% capacity utilization rate for SMEs and a plan to expand into 2-3 new regions within a year.

• Led the Business Intelligence team focused on market intelligence and strategic development, driving $550k in revenue in 6 months by helping brands enter and expand in new markets using data and analytics.• Applied strategic thinking, market research, and a big-picture vision by analyzing market and consumer trends to drive business growth and brand goals for 20+ clients, including P&G, Coca-Cola, Body Armor, Powerade, and Embassy Suites.Ø Toronto Blue Jayso Delivered design and strategic solutions that introduced an alternative kit, boosting resonance and growing the fan base by 6%.o The team applauded the meticulous research and insights provided which laid the foundation of the design process.Ø Decathlono Conducted in-depth competitor and market analysis to develop

• Spearheaded research-driven branding & digital product strategies for over 30+ consumer centric clients, including Haldirams and Meatigo.• Integrated diverse perspectives and holistic thinking to build influence, enhance product adoption, and drive stakeholder impact, resulting in a 24% increases in users on their website, mobile application, social media channels and email campaigns.Ø Find Your Happy Place (FYHP), Hindustan Unilever Ltdo Pioneered the launch of FYHP in India by providing detailed research and creating the branding and digital strategy based on quantitative insights and market data; Generated $1M sales in first 6 months.

• Led and managed the project life cycle (including planning, analysis, implementing, co-ordination and communication with internal & external business partners) for 40+ brands.• Improved click through rate by 24% and increased user base by 225% for high performance brands in Finance industry like Amazon Pay, SBILife, Kotak Mahindra Bank and HDFC Bank.• Optimized the resource allocation and workforce to increase the productivity of the studio by 150%.Ø Starbucks Global Appo Led market research and digital product development process that resulted in creation of physical digital touchpoints and brand trackers.o This project recreated the experience of visiting a Starbucks store in India on mobile phones, which was commended by 6 million Indian customers in a fast-paced quick service industry.o Starbucks International adapted some of the changes launched by our team in 12 other countries including Canada & US.Ø Amazon Payo Conducted user and industry research along with visual design principles converting into actionable insights that guided the user experience design and digital strategy.o The results were shown as 46% mom-and-pop stores adopted the app over other digital payment platforms in Tier 2 & 3 cities in India.

• Managed and fostered positive relations with 450 flats/clients through value-based services.• Generated a revenue of approximately 76,00,00,000 - 78,00,00,000 revenue for the firm by selling around 24 apartments (flats) and converting clients.• Achieved proficiency in sales by creating sales strategy including pipeline development and management.• Boosted inter-department collaborations within the company.• Developed a nexus of Channel Partners to promote the company’s products.• Fabricated the concept of the CRM department and laid foundation of the structure to provide fundamental services to the clients. • Skillfully used CRM tools like Salesforce and ZOHO for daily communication and to manage client activities.

• Created logistical data sheets to increase the efficiency of the supply chain system.• Made database entries to log all the sales and the products delivered.• Met with prospective clientele to pitch the service provided by the organization.• Managed the workflow of resources, by handling day to day activities and maintaining a track of the combined output for each day.• Applied the Tally software to monitor the logistics of the input and output of the materials along with the material stored.

• Created books of accounts (Balance sheets and P&L Account) to understand the financial stabilities of all companies and to allow the use of financial ratios.• Further conducted analysis and research into the company’s previous financial records and histories of their work and business.• Met with prospective companies to invest in. These were clients who had visited our firm for funding and based on those meetings we decided in which firms to invest in.• Used MS Excel to create financial ratios and Money Control to download all the financial documents of all the companies.