Kris Pearson Email & Phone Number

St. Paul, Mn, Us

- Managed all aspects of TrustFunds marketing and CRM activities, including implementation, automation, administration, and lead generation.- Successfully transitioned 200k contacts, 30k accounts, and 3k deals from Active Campaign to Zoho, ensuring a seamless and efficient migration process.- Developed and executed account management tactics and strategies, strengthening partner relationships and enhancing engagement across the entire footprint.- Led the planning, strategy, and project management for market launches, ensuring successful market penetration.- Managed and planned the yearly marketing budget, ensuring optimal allocation of resources to maximize ROI.- Managed all aspects of content creation, design, and distribution, maintaining consistency and brand integrity across all channels.- Directed and optimized digital marketing activities, increasing engagement and brand visibility.- Maintained and created content for social media channels, driving engagement and expanding the company’s online presence.- Oversaw website administration and maintenance, ensuring optimal performance and up-to-date content.- Developed a content management strategy to streamline content production and distribution processes.- Created process efficiencies for the sales team by utilizing automation within the CRM, enhancing productivity and reducing manual tasks.

Coral Gables, Fl, Us

- Led the implementation, data integrity, and training of Zoho CRM for the Lakeview Wholesale Sales Team, ensuring seamless adoption and optimal usage.- Collaborated closely with the technology team to enhance the accuracy and integrity of 10,000 contact records, resulting in improved data quality and reliability.- Trained a team of 40 sales representatives on Zoho CRM best practices, enhancing their efficiency and effectiveness in utilizing the system.- Developed and executed marketing campaigns using Zoho and Canva, driving engagement and supporting sales initiatives.- Successfully transitioned the automated weekly rate sheets from Constant Contact to Zoho, streamlining processes and improving delivery efficiency.

Saint Paul, Minnesota, Us

Provide marketing, communications and project support to the mortgage business line. - Manage a team of 2 people to support Bremer Mortgage strategic initiatives - Develop a marketing and communications strategies for the business line - Provide marketing sales support for more than 55 sales associates and four sales managers - Coordinate the communication of product launches - Manage the launch and administration of a Customer Relationship Management (CRM) system for mortgage - Conduct sales training for all marketing systems - Administrate all marketing and communications system applications

Saint Paul, Minnesota, Us

- Support mortgage group with marketing efforts - Event coordination including annual sales conference, webinars & off-site events. - Create process efficiencies for both sales and operations - Manage training materials and communications to staff - Manage Internet and Intranet pages - Maintain internal communications including newsletters, process changes, product updates

Saint Paul, Minnesota, Us

- Brand update strategy development - Brand guideline development - Project management - Vendor management for brand, print, creative and advertising agencies - Print production oversight - Design direction - Collateral development - Direct mail strategy and execution - Internal communications

Jacksonville, Fl, Us

(Formerly eFunds Corporation)Product and project marketing support- Collateral development- Product marketing and management- WebEx training support including interactive functionality

Project and Marketing Management, Marketing Sales Support, Sales Contests and Event Coordination

Project Management, Quantitative and Qualitative Research Analysis, Brand Development and Management, Brand Standards Development and Execution