- SciShield is a leading SaaS provider specializing in laboratory safety and compliance for Life Sciences and Higher Education.- Spearheaded comprehensive demand generation strategies across multiple channels, including paid search and social, email marketing, SEO, and events, resulting in increased brand visibility and client acquisition in the Life Sciences and Higher Education sectors.- Led the migration from SalesForce to HubSpot as the central marketing, sales and CMS platform, facilitating efficient campaign management, lead tracking, and analytics.- Successfully rebranded the company from BioRAFT to SciShield, including developing a new name, logo, and brand identity to reflect our evolving market positioning and offerings better.- Optimized an annual marketing budget of $450k, allocating resources effectively to optimize ROI and drive revenue growth.- Managed sales development representative resources to support prospecting efforts, generate qualified leads, and streamline the conversion process.

- Conceived launch plan for a media-tech company to serve the collector car auction market. Played key role in fundraising $1.3M from private angel investors to fund operation. - Designed and implemented next-generation marketing services for businesses targeting collector car owners, buyers and sellers. - Built a system that leveraged proprietary data to target segmented audiences for successful lead generation and increased site traffic. - Created a sales funnel and email retargeting system using of webinars and other lead magnets to capture sales prospects and drive company revenue.

Managed the operations team responsible for digital advertising fulfillment. Reporting directly to CFO and CEO. Created and implemented sales forecasting process to achieve 90% of targeted goals. Designed and implemented digital inventory management system reducing unsold inventory and increasing revenue by 17%. Responsible for monthly billing reconciliation, sales forecasting, and annual revenue reporting.

Grew digital revenue 432% over 6 years in channel sales. Worked directly with leading luxury brands and agencies to build, sell, and implement successful digital marketing campaigns generating over $3.3 million in annual revenues. Analyzed, designed, and implemented digital products, placements, and packages to discover new revenue streams for rapid growth. Designed website for digital media kit and marketing collateral leading to higher client and prospect satisfaction and increased advertising revenue.

Promoted to companies first digital advertising sales leader. Managed and sold digital advertising across all of Curtco Robb Media eight websites including RobbReport.com. Built training program for print media sales executives to successfully sell digital. Collaborated with cross-functional departments to create company wide sales strategy.

Sold print advertising for Robb Report magazine titles to international clientele. Met or exceeded monthly revenue goals. Created optimal luxury industry advertising strategies through exposure in Robb Report, Showcase, Luxury Golf Homes and Resorts and Wine Enthusiast magazines. Attended luxury events representing Robb Report to increase brand exposure and ad revenue.