Drive key research, database and organizational objectives through the use of technology and information systems Business Operations• Build and maintain all database and CRM functions, including touch-point campaigns, seating manifests, events, inventory, sales and database hygiene.• Train all staff on proper utilization of CRM (MS Dynamics), Marketing Automation (Marketo) and ticketing system (Ticketmaster Archtics)• Instituted new database marketing sales emails which increased in-season ecommerce revenue and overall fan engagement.• Manage Ticket Operations department and Box Office on game days.• Work with Finance department to deliver timely sales reports and tracking metrics, including differed revenue, sales forecasting, gate receipts and commission statements.Strategic Planning• Researched and implemented a comprehensive CRM and Marketing Automation organizational upgrade that has seen a significant ROI in less than 2 years.• Analyze business strategies to help maximize ticket sales and sponsorship revenue, build brand equity and increase efficiencies.• Utilize market research to optimize product development, touch-point management, account scoring and retention. We have increased close rates by nearly double on qualified leads. • Manage relationship with 3rd party vendors - Ticketmaster, Marketo and Fan Interactive to execute outbound sales efforts, targeted database and social media campaigns.

Primary business operations administrator and strategic analyst for the NBA Development League, the official minor league of the NBA. Business Development• Oversaw on-court and in-arena sponsorship activation and fulfillment at all league wide NBA D-League events (NBA All-Star, NBA D-League Showcase and NBA D-League Finals).• Administered approval and compliance process of all team sponsorship contracts.• Researched, designed and implemented league wide and industry best practices in sponsorship and marketing programs. In my three seasons, NBA D-League achieved record sponsorship revenue at both the team and league level.Sales Analysis• Prepared pricing and projection models for key ticket and sponsorship sales indicators to help teams identify opportunities and exceed goals. Three consecutive years of growth in both categories in my tenure.• Maintained teams’ historical sponsorship and ticket sales metrics for key sales indicators, trends and analysis.Project Management• Managed the implementation and development of “NBA Futurecast”, the free webcasting of every regular season game in the NBA D-League, the first of its kind in American professional sports.• Researched and cataloged league wide and industry best practices in sponsorship and ticket sales programs. • Compiled, evaluated and distributed various league wide reports on a regular basis.

Communicated detailed analysis and recommendations to senior management on the setting of sales goals, the success of sales campaigns, and adaptation of new marketing initiatives and promotions.Strategic Planning• Oversaw annual seat selection event for renewing and new season ticket accounts. Largest annual revenue generating sales event for Storm.• Integrated cross-departmental sales platforms: e-mail, direct mail and telemarketing to ensure consistent sales and marketing messages across all channels.• Created and updated sales calendars and timelines to maintain deliverables for multiple sales campaigns.Sales Development• Collaborated with interactive marketing group on targeted sales to database, utilizing segmentation and demographic data.• Identified and executed sales offers using presales, trigger based e-mail campaigns and traditional multi-channel marketing.• Tracked database marketing metrics, including database growth, opt-in growth and e-mail marketing revenue.• Managed trial and sampling program to ensure meaningful ROI. Created innovative league wide best practice utilizing electronic distribution of tickets, which increased usage and redemption by 25% while also providing real time qualified leads for the sales team.