Digital Marketing Leadership and AnalysisDigital strategy and analysis or project work for digitally advanced businesses without the long-term staffing commitment, including:• Audit of your current digital operations• Digital ecosystem strategy and management• Search engine optimization strategy and tactics• Lead generation strategy and execution• Social media integration strategy, tactics, and analysis• Maximize effectiveness of your online reviews• Any aspect of your Web site redesign• Usability studies and user research• Web site testing and optimization• Web site analytics, tagging, and analysis• Change management process creation and execution for digital content• Day-to-day content managementDigital Partnership for Startup OrganizationsContract services for startup companies that don’t have staff to build the digital marketing part of their business, including:• Digital business strategy development and execution• Search engine optimization strategy and tactics• Lead generation strategy and execution• Social media integration strategy, tactics, and management• Leadership of Website build project• Usability studies and user research• Day-to-day content management• Brand protection/Legal/Trademark issues• Interactive media strategy• Video production and analysis• Digital brand expression strategy and managementOnline Marketing for Small BusinessesConsulting services to help small businesses use their Website, social media, and email marketing to drive business, including:• Enhancing and updating the content on your Website• Website Hosting and backup• Improving your listings in Google, etc.• Building/updating social media pages: (Yelp!, Facebook, Twitter, YouTube, Google Business Listing, etc.)• Maximize effectiveness of your online reviews• Monthly reporting for Website traffic and search rankings• Domain strategy, management, and renewal• Video production and analysis• E-mail Marketing• Basic eCommerce setup

As a board member for the Anoka Area Chamber of Commerce, I help build out annual planning, 3-year plans, budget planning and tracking, event planning and execution, marketing and growth strategies and execution. Attend monthly board meetings, planning sub-committees and networking events to help promote the chamber and its benefits.

I provide stats for the broadcasters and TV production truck for the Minnesota Wild, Hockey Day MN, Minnesota Gophers, visiting NHL teams, and NBC national broadcasts.

• Strategic and operational leadership for all digital business assets at Computype• Led extensive site redesign project, using an external agency. Responsible for all aspects of redesign project including strategy, usability testing, research, architecture, design, content management, analytics, and performance.• Plan, build and execute Website tailored for European (UK) market• Strategy, architecture planning, and content translation resourcing for sites for German, Spanish, and French languages• Day-do-day content management of public-facing Websites, using Sitecore• Built and executed search engine optimization (SEO) and paid search (SEM) plans that led to a 25% traffic increase.• Managed and maintained all social sites used for business, marketing and lead generation• LinkedIn, YouTube Channel, Google+, Twitter, Facebook, Yelp!• High-level strategic leadership for user experience and user paths on all digital properties.• Management, training, and execution of email marketing platform and analytics• Develop and manage annual Web Site marketing plan and manage $200,000-$500,000 budget.• Manage relationships with internal content owners, brand, Marketing, Customer Service, Sales, and IT.• Selection, resourcing, and management of external agencies and contractors.• Built full analysis system to track traffic and conversion on digital properties using Google Analytics• Product management ownership for all public digital content, including architecture, photography, copy, video, and forms.

Product Management and Team Leadership• Strategic and operational leadership for all public Web properties for Capella University.• Product management ownership for all public digital content, including architecture, photography, copy, video, and forms.• High-level strategic leadership for user experience and user paths on all non-advertising digital properties.• Develop and manage annual Web Site marketing plan and manage $400,000-$1.2 million budget.• Manage relationships with internal content owners, brand, Web development, interactive design, and IT. Direct management responsibility for online project managers and associate marketing managers.• Led extensive site redesign project, using an external agency.• Domain strategy and management for more than 400 domains.• Teamed with legal department to lead removal of more than 50 negative brand Web sites and 100+ negative search listings.Analytics• Built full analysis system to track traffic, engagement and conversion on public digital properties.• Led Omniture implementation projects for Site Catalyst, Test & Target, Discover, Genesis, and Site Search.• Nominated to Adobe’s Omniture Customer Advisory Board and have served that role since 2009.Business Management and Analysis• Develop and execute strategic plans for site performance growth, including usability, brand expression, lead generation, and conversion improvement.• Created Inside Capella video series and site (www.insidecapella.com) to humanize a fully online institution.• Created and launched proprietary comment functionality tool that is the first of its kind in the education space, leading to a 7% improvement in lead rates and a 9% decline in bounce rates.• Led implementation of Live Person Chat installation resulting in a 37% increase in chats and a 114% increase in leads from chat as a source.• Define and execute measurement plan for site performance metrics, lead strategic decisions based on results.

• Created comprehensive Web site change management process, resulting in aligned ownership of site content and a streamlined ability to keep Web site fresh, current, and reflective of the organization's objectives.• Manage search engine marketing efforts for public Web properties, increasing first-page listings by 500%, traffic by 150%, and conversions from search by 300%.• Led internally managed site redesign project. Responsible for all aspects of redesign project including strategy, usability testing, new branding, research, architecture, design, content management, analytics, and performance.• Manage all content for site, including architecture, photography, copy, video, forms, and more than 150 domains.• Manage relationships with internal content owners, Web development team, interactive design, and IT.• Led two advanced optimization studies with external agency to evaluate site performance. Also led ongoing qualitative and quantitative usability analysis to continuously improve site performance.

• Create and maintain comprehensive mini-sites for specific communities of practice.• Develop and create a new mini-site for Capella's residential colloquia.• Develop and maintain relationships with several business owners to deliver up-to-date, compelling content.

• Create Intranet portal sites for Analysts International's business practices and office locations.• Write, edit and produce marketing-oriented literature for Analysts International's public Web site.• Generate content for Analysts International's public Web site and Intranet sites, including overall design and usability, text, graphics, forms, and images.

• Participated in five-person committee responsible for migrating all 30 Major League team Web sites to MLB.com’s platform; served as the pilot site for the entire project.• Responsible for all day-to-day operations of the Official Minnesota Twins Web site.• Created all content for site, including graphics, photos, editorial text, schedules, order forms, etc.• Wrote feature articles and game stories for both Twinsbaseball.com and MLB.com.• Maintained relationships with front office and baseball personnel, as well as MLB staff in New York in order to obtain information necessary to keep the site updated with timely, fan-oriented information.• Hired personnel for Twinsbaseball.com and trained staff on feature writing, image creating and usage, coding procedures, and the organization’s content management system.

• Responsible for all day-to-day operations of the Official Minnesota Twins Web site.• Created all content for site, including: graphics, photos, editorial text, schedules, order forms, etc.• Wrote feature stories and articles; edited and published stories written by guest columnists.• Maintained relationships with both front office and baseball personnel in order to obtain information necessary to keep the site updated with timely, fan-oriented information.• Researched, negotiated, and implemented external features into the site (YahooBroadcast.com, Baseball Live!, Live Metrodome Cam, etc.)• Prepared reports detailing monthly traffic and Online Pro Shop sales.

• Wrote recruiting-focused advertising copy for a variety of clients.• Concepted and executed advertising strategies and campaigns.

• Wrote copy for and helped plan Innuity.com's corporate communications materials, including: corporate Web site, advertisements, welcome packets, and Intranet site.• Created strategy, copy, and layout of Web sites for small businesses.