Kris Barnard Email & Phone Number

Mokelumne Hill, California, US

Posterity Ciderworks is a husband-wife owned cidery based in Mokelumne Hill, CA. Our natural ciders appear on James Beard and Michelin Star award-winning beverage lists throughout California. Using locally foraged ingredients and California apples, pears, and quinces, all of our ciders are fermented dry, naturally gluten free, and contain no added dyes.

• Remote marketing services specializing in project management, branding, and digital strategy serving B2B and B2C clientsProjects include:
• Organized and set quarterly goals for small team of digital marketers responsible for consumer content, lifecycle experiments, in app-promotions and brand partnerships, including SEO, ASO, social media, influencer.
• Built pipeline of testimonials for B2C and Channel audiences, producing over 100 assets demonstrating the value of the SaaS products including a testimonials web page.- Granular/ Corteva/ Pioneer Seeds
• Increased social media growth 85% within the first 30 days, Grew email sign-ups 120% by developing and executing integrated multi-channel client acquisition programs. Drove event based digital partnerships and online.
• Managed rebrand for a hyper-growth B2B data protection and storage company including all marcom collateral, core messaging, hardware designs, booth layouts, and photography styles. Providing day-to-day project.
• Created vertical specific landing pages for CRM and marketing automation tool suite, interviewing current clients in healthcare, fitness, beauty, automotive, and accounting, identifying market opportunity in specific.

San Mateo, California, US

• Achieved 82 media placements in 52 weeks, 41% year-over-year improvement, by focusing on top tier publications including TechCrunch, Huffington Post, IGN, SF Chronicle, Fortune, VentureBeat, Bloomberg West, and Forbes..
• Managed $2.75M Marketing and Communications budget and 12 FT employees and reported directly to CEO.
• Achieved 114M video views per month by building strategic partnerships with industry influencers, vloggers, and live stream talent including direct relationships with Twitch and YouTube, contributing to a 300% increase.
• Grew social presence to 3.5M fans, averaging 6,000 new organic fans, followers and subscribers per week, driving 500,000 social traffic referrals per month.
• Maintained key agency partnerships and supervised a diverse team of long and short-form content creators, community moderators, video producers and editors, Wordpress developers, event planners, and PR coordinators.

Irving, Texas, US

• Managed digital and social advertising via Adwords, Facebook, and Twitter. Pitched new social and digital advertising opportunities to internal/external brand teams. Effectively communicated technical.
• Acquired Facebook fans at $0.17, Twitter followers at $0.75, and a cost per conversion of $0.43 for email signups via Adword search and display network ads. Strategized and developed digital campaigns with trackable.
• Analyzed and presented approximately 50 slides of social and advertising metrics monthly including competitive analysis.
• Oversaw multi-platform community management and content creation, publishing 4,500 social posts, resulting in 670,000 social engagements and generating 75,000 Facebook fans within 7 months.
• Coached creative team members on how to make digital content optimal for social sharing, SEO, and click-throughs.
• Provided new platform strategies for established brands, presenting in-depth, monthly analytics presentations with numbers-based recommendations and upcoming industry changes.

San Francisco, CA, US

• Delivered content for 3 brands, creating over 1,800 Facebook posts, 2,000 tweets, and 1,500 Google+ posts.
• Managed 670,000 social interactions (likes, shares, comments) and generating 75,000 Facebook fans.
• Provided key strategy insight, platform knowledge and case study based suggestions to adjust strategy.
• Analyzed and presented approximately 50 slides of metrics on a monthly basis to give clear and consistent advice to the brand teams based on numbers, industry articles, and insider speculations.

Alameda, California, US

• Consulted and tutored clients in social media strategy including: Pinterest, Instagram, Facebook, Twitter, YouTube, Google+, Vimeo, Wordpress and Tumblr.
• Designed custom Google Analytics dashboards, events, and goals.
• Led multi-platform project management for diverse portfolio of B2B and B2C clientele.

Bachelor Of Science (B.S.), Marketing

Education record