Kris Reid Email & Phone Number

Cupertino, California, United States

Burbank, California, United States

• Spearheaded multi-platform content analysis across five dozen original series by synthesizing seven databases; surfaced impactful insights that guided content strategy, acquisitions, and series greenlight/renewal.
• Served as a critical link between the consumer and the business through generation of insights used to ideate content, optimize marketing of three brands, and accomplish cross-functional goals.
• Lead multicultural audience strategy and insights for a vitally important DTC brand that resulted in continuous increase across brand reach, affinity, and prestige.
• Lead and mentored three junior-level colleagues on proper research methodology and best practices, including directly supervising over fifty projects.
• Served as a strategic insights partner to management teams to best optimize a marquee acquisition to improve audience flow to the network to ultimately raise viewership and ratings.

New York, United States

• Influenced the supercharged growth of a leading DTC platform by spearheading research initiatives into an industry-changing feature film release strategy, optimization of core slate schedule, and new strategies on the.
• Served as lead partner in the successful acquisition of a robust slate of content utilized to strengthen the performance of viewership in traditionally weak dayparts.
• Orchestrated a comprehensive overhaul of the critical schedule actualization task while providing supervision and training to six junior team members that resulted in enhanced team productivity.

New York, New York, United States

• Advised the successful acquisition of multimillion-dollar media rights while serving as lead researcher and strategist on content and properties that were the backbone of Disney's DTC platforms.
• Conducted comprehensive primary and secondary research utilizing advanced qualitative and quantitative methods, resulting in a deep understanding of consumer behavior, brand perception, and industry trends.
• Employed innovative visual design tools and storytelling techniques to communicate critical insights, resulting in an improvement in information retention and stakeholder buy-in.

Bristol, Connecticut, United States

Emmy-nominated content creator for ESPN's SportsCenter on Snapchat show and other digital properties.

Lexington, Kentucky Area

Created, edited and produced digital content for client brand promotion and corporate communication.Assisted with coordination of corporate communication and publicity initiatives. Assisted with planning and development of content for platforms, and used tools to analyze trends for strategic planning.Assisted with the planning, production, and.

Lexington, Kentucky Area

Created, filmed, and edited multiple production videos with Adobe and Avid software for in-venue and digital platform viewing.Served as coaching video student assistant for football, gymnastics, and men's and women's soccer teams; duties including filming practices and games, clipping and editing scouting film utilizing programs such as XOS, and providing.

Lexington, Kentucky Area

Served as event media coordinator for several NCAA and SEC athletics events.Created and edited multiple news releases and media guides. Coordinated social media and multimedia during events for fan interaction.