Kris Newton Email & Phone Number

San Francisco, Ca, Us

San Jose, California, Us

Lead the investor relations team. Drive greater understanding of company strategy and competitive positioning through increased outreach to investors and analysts. • Act as primary company spokesperson for interactions with the Street, developing relationships with analysts and investors.• Lead strategic planning for investor relations, including messaging, investor targeting, roadshows, conferences, and Analyst Days.• Work across the company to understand techonology and market trends and put them into a business context for the investment community.• Ensure management and board understanding of investor sentiment, shareholder composition and competitive actions through regular reporting.• Partner cross-functionally to develop and prepare external and internal crisis communications materials for issues such as change management, earnings shortfalls, investor activism and M&A activity.• Prepare external messaging and presentation materials relating to company strategy, capital market activities, and other financial events.• Monitor, interpret and distribute sell-side research on NetApp, peers and industry trends.• Work with management team to assure adherence to SEC and exchange regulations compliance.

San Jose, California, Us

San Jose, California, Us

Led a strategic marketing team including Analyst Relations, Market Intelligence, Marketing Strategy and Segmentation, and Global Customer References groups.• Coordinated a cross-company program focused on expanding business in large opportunity accounts.• Oversaw a revamp of the customer reference program to emphasize social media and long-term customer advocacy.• Led marketing transformation to move to an integrated marketing model, supporting a limited number of key initiatives.• Drove an expansion of internal communications to improve sharing of knowledge gathered by the team.

San Jose, California, Us

Developed and managed company’s first analyst relations program. Raised the perception of NetApp from niche player to industry leader. • Created a global analyst relations infrastructure. Grew the program from only myself to a global team of eight (6 in the US, 1 in APAC, and 1 in EMEA).• Researched, identified and targeted key analysts worldwide. Set and executed strategy for influencing analysts; developed themes, key messages and agendas.• Maintained on-going communications with over 250 analysts at 25 firms worldwide, including leading research firms such as Gartner, Inc., IDC, and Forrester.• Developed and implemented strategic analyst relations plans supporting corporate, product, solution, alliance and market positioning. Managed executive interface with analysts. • Created communications vehicles to communicate analyst positions internally, as well as developed sales tools to communicate analyst positions, exploit positive reports and counteract negative reports.• Participated in planning for and execution of communications regarding acquisitions.• Drove adoption of new market category favorable to NetApp through analyst community.• Expanded number of Magic Quadrants that include NetApp and drove steady improvement in positioning.• Organized NetApp Analyst Events. Grew attendance for global summit from 15 in 2002 to 95 in 2010.

Managed market research, industry analysis, custom projects, and authored annual and custom reports, with a focus on storage, storage management, and high availability.• Increased report sales from $30,000 to $375,000 over a 3-year period; expanded product line from three to seven annual reports over the same period. • Developed a custom research focus, which generated $143,000 in sales fiscal year 1999.• Refined market segmentation model used in all SRC reports; forecasted and modeled industry trends.• Presented strategic data to key clients to aid in their understanding of the storage market to increase sales and improve product positioning. • Spoke at industry conferences and events; responded to all press inquiries.• Managed client services and retainer accounts, as well as maintained annual service clients; developed new services to expand revenue.• Responsible for all phases of research projects, including project bidding, hiring, supervising and training research staff, survey development, data analysis, report writing, and presenting results to clients.

• Created a marketing plan for this start-up company’s financial modeling service.• Defined market segments and recommended specific strategies for each segment.• Assessed advertising opportunities; developed direct mail and telemarketing programs.

• Supervised and coordinated a staff of five in generating a weekly payroll and related billings for 3,000 employees, performed accounts receivable duties, and resolved errors.• Created and analyzed reports for tracking sales, overhead, profitability, and accounts receivable.• Facilitated the preparation of financial reports for owners; performed general accounting duties.• Directed the activities of staff at 14 remote offices. Coordinated payroll and invoice system with large clients.• Led training classes in the use of industry specific software.• Implemented a program to aid in database conversion as member of three-person conversion team; responsible for beta testing and troubleshooting above-mentioned software.

Mba

Ba, Poly Sci