I have a two pronged focus in my role, which involves leading and building out Valtech's strategy practice and team in the Nordics - as well as a leading role in Valtech's strategy practice across Europe. Both the Nordic and broader European responsibilities cut across all service lines and industry verticals that the company is engaged in. This involves shaping and leading a mix of strategy and implementation focused projects with industry leaders across a diverse range of sectors, including: life sciences, healthcare, fintech, insurance, retail, automotive/mobility, telecoms, manufacturing, real estate, travel & hospitality. In terms of scope, I lead cross-functional engagements, which between them involve all of Valtech's 5 key service offerings; "Experience Elevation", "Commercial Acceleration" "Enterprise Transformation", "Marketing Performance & Creativity" and "Data Evolution". This means that I get to apply my experience, toolkit and domain expertise to tackle a wide range of foundational business challenges and strategy topics, such as 'digital strategy', 'go-to-market strategy', 'product strategy', 'experience innovation strategy', 'sales & marketing strategy' and 'tech & data strategy' - as well as significant elements of change management and org design.

Within Valtech's strategy and management consulting practice, I was focused on driving innovation, transformation and growth across a number of clients globally. This involved shaping and leading a mix of strategy and implementation focused projects with industry leaders across a diverse range of sectors, including: life sciences, healthcare, fintech, insurance, retail, automotive/mobility, telecoms, manufacturing, real estate, travel & hospitality. In terms of scope, I led cross-functional engagements, which between them involve all of Valtech's 5 key service offerings; "Experience Elevation", "Commercial Acceleration" "Enterprise Transformation", "Marketing Performance & Creativity" and "Data Evolution". I got to apply my versatile experience, toolkit and domain expertise to tackle a wide range of foundational business challenges and strategy topics, such as 'digital strategy', 'go-to-market strategy', 'product strategy', 'experience innovation strategy', 'sales & marketing strategy' and 'tech & data strategy' - as well as significant elements of change management and org design.

Focused on helping clients innovate and transform their products, services and organizations in ways that delivered tangible, broad and lasting impact. This involved innovation strategy, innovation management, innovation practice and M&A advisory. My efforts helped clients revitalize existing core businesses and develop new engines of growth. Strategy, innovation, transformation and advisory engagements included a number of European pension funds / institutional investors - and the leading Danish incumbent in the lottery, sports-betting and online casino sector, Danske Spil.

Served as a Partner in this boutique management consulting firm (now part of Implement Consulting) focused on driving innovation and transformation for key clients, and developing a unified take on lean start-up and agile methodology across a variety of sectors. This involved growth strategy, competitive analysis, new ways of working, rapid market validation, new leadership practices and innovation accounting. Impact was achieved by bridging the gap between what transformative innovation requires and what corporate realities dictate. Strategy, innovation and transformation engagements include clients such as; ISS, HCC, Danske Spil, and Egmont.

Consulting: a 9 months consulting commitment of fixed duration - focused on establishing and scaling Danske Spil's digital innovation and transformation efforts through the creation of an in-house digital lab; from mandate to strategic framing, purpose, user insights, innovation thesis, ideation and validation sprints, product-market fit, MVP definition and go-to-market tracks. In other words, the important first phases on a transformation journey towards sustained innovation and lasting company-wide impact. Danske Spil is the incumbent in the Danish sports-betting, online casino and lottery space.

Responsible for the strategy and execution of a broad range of product and commercial activities at Blue Labs - an independent innovation unit within Norlys. As a corporate start-up, Blue Labs was enabled by a mandate to drive digital transformation and new engines of growth within the telecoms sector and the energy sector. An agile approach based on "lean start-up" and "design thinking" methodology: e.g., live prototyping, innovation accounting and rapid market validation. We coupled strategic framing and design sprints with beta-releases and go-to-market tracks in data-driven continuous development loops.

Consulting: a 1 year full-time consulting commitment of fixed duration - initially focused on developing an ambitious new Next Gen TV strategy for Stofa, the telecoms division within the Norlys corporation. This involved product (UX, content, device footprint, etc), tech-stack (back-end & front-end) plus a variety of strategic partnerships - as well as initial implementation of the chosen strategic options, in the form of product management and business development. Additionally the 1 year commitment involved a role in the 2025 strategy for the overall Norlys corporation, the company's big data strategy, development of recommendation regarding data-driven ad-models, and close M&A involvement in the company's sizable acquisition of Boxer (due diligence as well as regulatory application and approval processes).

Advisory board member for a startup in the edutainment space, as part of a 3-months accelerator program entitled the Next Step Challenge. Provided guidance to and sparring with Useeum's CEO and founders - with a focus primarily on product strategy, go-to-market strategy and internationalization.

Consulting: a 6 months consulting commitment (concurrent with full-time commitments at Norlys). Acted as strategic advisor providing sparring and guidance with a focus on the digital strategy (i.e., product, tech-stack and business models) at Ekstra Bladet, the company's leading digital property. JP/Politikens Hus is a Danish media company, historically focused on publishing within the broadsheet segment (Politiken, and Jyllands Posten), the tabloid segment (Ekstra Bladet), as well as local newspaper brands and books.

Focused on Viaplay Group's digital products (formerly Modern Times Group - MTG). As a member of Viaplay's and Viasat's management teams for the Nordics and the Baltics, and responsible for business development, distribution & strategic partnerships across the same territories; encompassing existing digital products as well as new digital initiatives on the drawing board. As such, the lead on a broad range of internal-facing digital strategy work and external-facing business development activities with industry-leading TV, broadband and mobile operators as well as technology- and device-partners - involving complex high-impact negotiations, strategic planning, financial analysis, marketing, PR and product implementations. All fundamentally focused on delivering sustainable and measurable innovation and growth for Viaplay on key leading and lagging indicators tied to usage, customer satisfaction and financial performance - such as; activation, repeat usage, NPS, churn, SAC, COGS, ARPU, EBITDA and market share.

Responsible for the strategy and execution of a broad range of digital product and business development activities, negotiations, partnerships across Fox's large portfolio of entertainment and sports networks in the US; FOX Broadcasting, FX, Fox Sports 1, National Geographic, Nat Geo Wild, Fuel, Speed, BTN, Fox Soccer, a variety of Regional Sports Networks, Mundo Fox, etc. Key areas of focus included; TV Everywhere, VOD, current season EST, digital initiatives with new OTT entrants (eg Playstation Vue, SlingTV, Hulu, YouTube) and a variety of data-driven advanced ad-models across video and display inventory. Managed strategy, execution and operations across new and existing licensing, product development and distribution partnerships with industry-leading digital platforms, such as: Apple, Google, Amazon, Microsoft, Sony, Samsung, etc. - and key aspects of TV Everywhere / VOD relationships with leading MVPDs such as: Comcast, DirecTV, Time Warner Cable, Verizon, AT&T, etc.

Tasked with key aspects of Turner Broadcasting’s digital strategy, product and business development activities across all screens, subscription and advanced ad models. Focused on strategy, execution, partnerships, reach and associated revenue for all digital products (video, gaming, apps, etc). A role that cut horizontally across Turner’s portfolio of news, entertainment and sports brands: CNN, HLN, Cartoon Network, Adult Swim, TBS, TNT, TCM, truTV, PGA Tour, NASCAR, NBA, March Madness, etc.

Responsible for the business development side of Turner's nascent wireless/mobile activities across Europe, the Middle East & Africa, as well as related product development activities (video, gaming, apps, etc) - a remit that covered Turner’s news and entertainment brands: CNN, Cartoon Network, Boomerang, TCM, Adult Swim – and involved direct responsibility for mobile content go-to-market strategy, negotiation and execution of key partnerships, and people management within Turner’s digital media team.

Responsible for key CNN and Cartoon Network licensing/marketing deals with major hotel groups - including Hilton, Rezidor SAS, Conrad Hotels and WorldHotels across Europe, the Middle East and Africa. Also in charge of the hotel side of Turner's cable operator business in Eastern Europe as well as partnerships with major players in the healthcare sector and financial institutions.

Drove commercial roll-out of Turner channels to independent hotels in Europe, the Middle East and Africa. Unlocked incremental revenue through anti-piracy activities. Supported Vice President and Account Directors in their sales efforts. Managed data analysis as well as admin linked to contract executions, reporting and billing.