• Founded a content marketing agency for B2B SaaS businesses, member organizations, and governments. • Developed content strategies that align with business objectives to drive measurable results, including a 15% conversion rate for one client.• Provided consulting services to optimize digital presence and achieve marketing goals. This resulted in email open rates as high as 37% for one client.

• Built the digital content marketing program from the ground up and worked cross functionally to align sales, marketing, and content.• Developed a digital product line that included microsites, interactive maps, infographics, eBooks, social media, and omnichannel campaigns. Established KPIs to measure the success of products and campaigns.• Campaigns resulted in lead conversion rates as high as 33% and engagement times exceeding four minutes. • Led content strategy for product research and marketplace analysis with ASUG’s research team.• Merged ASUG’s business objectives with content development to widen the sales pipeline by $1.4 million. • Revamped workflows for ASUG’s research and digital products, which increased revenue by about 30% each year since 2018.• Provided white-glove service to key tech clients including SAP, Cisco, Google Cloud, Dell, Syntax, Nutanix, and smartShift.• Winner of ASUG 2023 Q1 employee value award.• Created email segmentation process and form, boosting email open rates to 40%.• Met 2023 pipeline goal by Q2 with about $600,000 in booked work.• Successfully marketed B2B SaaS products include SAP BTP, SAP S/4HANA, Google Cloud, SAP Signavio, Cisco AppDynamics, and Cisco Spaces.• Developed a process for tracking revenue via HubSpot, which added hundreds of thousands to the books. • Selected and managed vendors for cutting-edge digital products, halving production costs.

• Oversaw the editorial and website production of two award-winning magazines: One focused on thought leadership for C-suite executives in the Forbes Global 2000 and another centered on commercial design.• Optimized magazine content for SEO to enhance online visibility, increasing views by 16%.• Developed content strategy, including editorial plans, issue themes, and story assignments.• Conducted client meetings with C-level executives to ensure content aligned with business objectives.• Created social media strategy for Instagram and Facebook and boosted engagement by 15%.• Managed a team of four writers and freelancers and edited stories for clarity, content, and style.• Approved magazine layouts to ensure a cohesive look and feel.

• Content department grew by more than 150% in 2017 with more than 900 articles and videos published.• Substantially increased backlinks and improved organic traffic to content by 20%.• Created a companywide editorial calendar from scratch and scheduled content two to three months in advance. Curated all content on the Cappex and College Greenlight platforms.• Implemented keyword analysis to ensure articles are favorable for SEO and honed the content strategy using real-time data.• Changed some article formats to snackable content for Generation Z readers.• Edited and posted more than 95% of all content on Cappex and College Greenlight, ensuring brand voice and style are maintained. Also made sure all content was in AP style and grammatically correct.• Wrote, produced and edited videos for Cappex on all brand channels, including Facebook, Twitter, YouTube and Instagram, garnering thousands of views per video on social media.• Coordinated with marketing to provide content for social channels, including Facebook, Twitter, YouTube and Instagram. Also worked on company promotions, writing and editing copy to increase user registrations.• Hired and managed a team of up to 12 people, including freelancers, contractors and Cappex writers. Also created the Cappex content marketing internship, a 10-week, paid program for a college student.• Coordinated all daily functions of the content department, including monthly invoices.• Directly reported to the vice president of strategy and publishing.

• Regularly contributed to USA Today• Planned and produced a majority of Sunday business cover stories, including art, graphics and online presentation • Broke news about the move of a manufacturer to Mexico; the story was touted by presidential candidates Donald Trump and Hillary Clinton. It also was referenced during the presidential debates.• Used analytics to push content across social platforms, garnering thousands of tweets and Facebook shares• Built a comprehensive financial database comparing charter schools to public schools. It revealed that more than half of all charter schools are failures but receive more money than public schools.• Chronicled the decline manufacturing and its economic impact on the automotive, chemicals and aerospace sectors

• Investigated a yearlong project that examined lapses in the way Ohio awards and manages hundreds of millions of dollars in taxpayer-funded loans and grants. The three-day series was based on a database I created. It showed the state’s job-creation statistics were inflated by more than 11,000 and a third of state loans were troubled.• Broke and investigated an ongoing story about corruption at a solar-panel manufacturer near Toledo that accepted millions in state assistance. Cultivated a source who possessed internal financial documents that revealed executives took millions from company coffers and spent thousands on entertainment and sporting events. The articles prompted the state auditor to investigate the firm and Ohio’s attorney general to sue the company for more than $10 million.• Enterprised a two-day series on the marijuana trade throughout the Midwest. It chronicled the lives of medical marijuana users and growers, as well as the attempts of law enforcement to stop the sale of highly potent black-market weed. The series was run by Scripps Howard News Service.• Tracked and reported on a white-collar criminal for two years who conned the state, three municipalities and investors out of millions• Single-handedly compiled a database of campaign contributions and state incentives to write a series about Ohio’s pay-to-play culture• As a result of various probes into state financing, several investigations were launched by the Ohio auditor, and the Ohio attorney general pulled back more than $18 million in funding. The federal government also sued two businesses as a result of the reporting.• Served as the only investigative reporter on staff and took all projects from conception to the final stages, resulting in a nomination for the Pulitzer Prize• In addition to reporting, responsibilities included writing, editing and coordinating projects. Management of stories also included organizing graphics, photos, videos and online elements

• Lead reporter to cover the North American International Auto Show for multiple newspapers; duties included live tweeting, taking photos and producing stories for each media day and grand opening• Chronicled the rollout of the Chevy Volt and the technology behind the electric vehicle• Wrote about the changing culture of General Motors, inspired by stories from workers at Flint's factories• Followed developments in three major health systems with a focus on their finances• Wrote copy and headlines directly for publication on the website

• Responsible for writing and posting morning, afternoon and evening news roundups to the Houston Chronicle and San Francisco Chronicle, two of the largest newspapers in the U.S.• Enterprised national stories about LGBT issues, stalled anti-bullying legislation and pop-culture politics

• Developed a beat covering local politics in East Lansing and student life on the campus of Michigan State University • Promoted from a part-time intern to full time in May 2010

• Paper was the recipient of two Pacemaker awards, which are the highest award for collegiate journalism• Coordinated daily coverage of the multi-section paper and managed a staff of about 80 people, including reporters, photographers and designers • Responsible for choosing all page one stories and handling all investigative projects

• Spent the summer filling in as a cops reporter in a high-crime area and developed source relations within the police department and community• Extensively covered a murder/suicide and broke several stories chronicling the investigation and backstories of the killer and victim

• Composed national stories that were distributed to newspapers across the country• Covered major stories including the attorney general’s confirmation, testimony of the top U.S. officials in Iraq and safety issues plaguing mines