Kris Ordaz Email & Phone Number

Global

Glendale, California, United States

Glendale, California, United States

Direct and manage a global team of 50 people across Los Angeles, New York, & London responsible for the planning, management, and delivery of all Catalog and Acquisition, and the release of Original content to Disney+, Star+, and Hotstar, globally. Oversaw planning and execution of launches in new markets, inclusive of new content and languages, for EMEA, LATAM, APAC & Middle East and Africa by mid-2022 for Disney+, Star+, and Hotstar platforms, resulting in ~140MM subscribers worldwide.° Title Planning - Title Research, Registration, and Tracking, Versioning Identification, EIDR Management, Asset and Component Ordering, Partnerships & Acquisitions Onboarding° Rights & Legal Management - Rights In/Out, Availability, Accessibility Governance° Content Management - Descriptive & Functional Metadata, Localization Readiness, S&P/Compliance Governance, Ratings, Product & Enterprise Liaison/Coordination° Supply Chain - End-to-end Title Support, Reconciliation & Remediation

Glendale, California, United States

Key executive leading the content planning and launch management of Disney+, the highly anticipated streaming service debuting on Nov 12, 2019, in the U.S., Canada, Netherlands, Australia and New Zealand, bringing together for the first time an unparalleled lineup of content from Disney, Pixar, Marvel, Star Wars, National Geographic and more. Lead the Content Operations team inclusive of Rights Management, Avails Management, Title Planning, Content Management & Readiness, Remediation, and Artwork and Metadata to ensure on time release of both Original and Catalog content on Disney+, globally.At launch, the service featured nearly 500 films and 7,500 episodes of television from across the worlds of Disney, including an extensive collection of beloved library titles, as well as a robust slate of Disney+ originals. Within 2 months, the service acquired 26.5 million subscribers.

Glendale, California, United States

Greater Los Angeles Area

Architecting the future of Maker Studios as a content distribution network, leveraging our iconic talent and our portfolio of partnerships to deliver real-time story telling and engaging viewers across the web.

Venice, Ca

A Window Between Worlds is a non-profit organization dedicated to using art to help end domestic violence. Through creative expression, battered women and children recover a sense of renewal and power. Their images of hope, survival and strength educate the public and become "a window between worlds" for survivors taking steps to change their lives.As a member of the Board, my key focus with the organization is to guide in the development and implementation of marketing and social projects to advance AWBW's brand identity; broaden awareness of its programs and priorities; and increase the visibility of its programs across key stakeholder audiences. I work with leadership team and staff to recognize internal and external communications opportunities and solutions, and define and execute appropriate strategies to support them. AWBW has successfully launched on relevant social platforms (twitter, facebook, instagram, and pinterest) to spread the word globally about their mission to support domestic violence survivors. We've established a social media task force, created marketing plans and established new strategies to drive donations and support at local events. I mentor and develop the staff using a supportive and collaborative approach on a consistent basis.

West Hollywood, Ca

Endemol USA is a leader in producing compelling television and digital content to entertain and move audiences across all media platforms.Responsible for driving strategy, research, implementation and performance of Original Programs, including managing a digital team, industry partnerships, and overseeing creative development and production of all Digital Media and Original projects. Evaluate and manage digital opportunities for new and existing Endemol IP, including technology integrations and production, distribution and exhibition of content.Clients/Projects:• YouTube – Fear Factor Channel (https://www.youtube.com/fearfactor)• Blizzard Entertainment – Azeroth Choppers (http://us.battle.net/wow/en/choppers/#top)• Vevo – "Taste of Music" pilot episodeAccomplishments:• Established new contacts and partnerships, recognizing Endemol Digital as a key player and short-form content creator• Launched the first US based YouTube channel based on Endemol's existing IP, "Fear Factor", delivering the best moments from all episodes in short form content. The channel reached 1MM views within the first month.

Hollywood, Ca

Oversee agency and brand relationships, internal-team development, and account operations during the planning, development, and execution of branded entertainment projects. Responsible for client communications with regard to full project strategy, process, and final content deliverables. Participate in developing new business, identifying prospects, conceptualizing ideas, and matching compelling storytelling with unrivaled distribution and technology platforms for some of the biggest brands in the world.Clients/Projects:• Levi’s – Levi’s Curve ID (Won OMMA Award)• Nikon – The Chase at SXSW and Small is Huge• GE – Wyoming Women First• P&G – Downy “Upgrade”, support of new product• Virgin Mobile – SPARAH Celebrity Campaign• Intel – IdeaJam and A Momentary Lapse• MTV – Punk’dAccomplishments:• Created a digital influencer campaign targeted to young girls & women to support the in-store product launch of Levi’s Curve ID across the US. Drove over 75% of the traffic to Levi's Facebook page and Won an OMMA Award.• Developed and launched "Wyoming Women First" for GE, the first campaign dedicated to breast cancer screenings, starting in Wyoming which held the lowest breast cancer screening rates in the nation. Anyone could pledge support, and a traveling mammography bus was created to encourage women in remote areas to to get screened. • Virgin Mobile's "SPARAH", was the first ever "Newsroom Marketing" campaign. Consisted of two complete strangers chosen from obscurity to be manufactured into a celebrity couple for the company's marketing campaign. The two were introduced in a series of commercials, print ads, and a web series.

Beverly Hills, Ca

Re-launch and re-brand the new Myspace product. Create and execute strategic marketing initiatives around Myspace product and features sets. Develop overall narrative for launches, and work with product and PR teams on launch timing and sequencing to ensure messaging and virality. Manage daily tasks of a team of five (5) Product Marketing managers and coordinators.Accomplishments:• Coordinated with Brand and Product teams to re-launch Myspace as a social entertainment company with a series of in-product and social communication elements to explain the new Myspace features• Analyzed research from brand study and usability tests to gain further knowledge of user expectations• Managed “Myspace Hijacks” project, allowing celebrities and artists to curate key elements of Myspace interacting with users and providing access to exclusive content for a specific period of time• Optimized initiatives to recognize engaged Myspace users, developing “Fans First” project that allows users to have first access to content they love and show attribution for sharing within the community• Developed modules to drive further log-ins and sign-ups, resulting in more engagement and new users

Hollywood, Ca

Direct an “outside the box” and “disruptive” approach to advertising and marketing, developing Social Media strategies for brands, movie studios, and causes. Provide guidance in the application and use of social media to reinvent marketing, communications, and the dissemination of information establishing direct connections between people who represent companies and the people who define markets of interest. Ensure our clients and their agencies create social engagements, continual programming, and provide best practices and analytics to enhance the brands’ relationship with customers and prospects.Clients/Projects:• Mountain Dew – DEWmocracy campaign, first user-generated soda• Pepsi – Pepsi Refresh campaign• Harpo Studios – Social programming strategies for Oprah Winfrey, Nate Berkus, & Derrick Ashong• Chegg (chegg.com) – College textbooks buyback and rental awareness• Lions Gate – Launch of Killers movie on the web• Burt’s Bees – Support launch of body lotion and lip shine • Yahoo! Entertainment – Social programming strategies for omg!, Movies, TV, Music, Shine & GamesAccomplishments:• Managed and developed the DEWmocracy project, designed to be the first soda beverage that was developed exclusively by Mountain Dew fans via the social web (flavor, color, name, package design and advertisement) • Re-launched Oprah’s presence on the social web, developing a Twitter campaign, a Facebook promotion and interactive experience to upcoming programming• Strategized and executed the launch of new Harpo personalities like Derrick Ashong and Nate Berkus to the social web, including streaming of a live radio show with interactive discussions.• Executed strategies for Pepsi’s Refresh Everything campaign that gained submissions for community ideas to be funded by grants, gained votes from the social web, and created conversation on particular categories (education, health, green, etc)

Santa Monica, Ca

Define strategy and develop, execute, and manage comprehensive product and marketing plans for Yahoo!’s entertainment products that are designed to penetrate and grow targeted markets. Highly focused on areas of customer acquisition, engagement, and retention. Implement SEO best practices in site design and partnerships. Properties included Yahoo! TV, omg!, Shine, Yahoo! Movies, and Yahoo! Video.Accomplishments:• Contributed to development of social networking tools resulting in increased page views & product awareness• Aligned daily with Creative, Engineering, QA, and Ad Sales teams• Integrated SEO into new projects to optimize search results & increase traffic• Influenced multiple departments & teams to receive necessary approvals on strategies and plans• Structured, analyzed and reported on site metrics• Leveraged insights to recommend positioning, in-product marketing & communication strategies• Designed long term planning, retention and engagement of key audiences• Took on additional roles and responsibilities while maintaining current workload

Santa Monica, Ca

Served as key marketing integration lead for all new launches and promotions related to the Yahoo! Music subscription service and music software. Maintained marketing strategies both internally and externally.Accomplishments:• Coordinated key marketing messaging around the initial launch of Yahoo! Music Unlimited subscription service & Yahoo! Music Jukebox• Re-designed key sections of the Yahoo! Music site; showed a 20% increase in new music subscription trials and paid conversions quarter after quarter • Designed new guidelines across Yahoo! to track, manage and analyze campaigns more effectively• Launched research initiatives to understand problems in user flow and worked closely with corporate teams to improve products, messaging, and data analysis systems• Originated and executed affiliate marketing program – worked closely with Commission Junction and Yahoo! finance teams to implement a payout structure and acquisition campaign; resulted in 25% ROI month over month

San Diego, Ca

Developed strategies and managed all website, in-product, email and newsletter, search, and affiliate marketing communications to increase paid music subscribers.Accomplishments:• Designed and implemented affiliate marketing channel from ground up resulting in 125% ROI month over month• Showed continuous increase in product installations and music service subscribers with limited marketing budget through creative campaign development and strategically placed in-product messaging• Solely managed a corporate brand re-design• Managed the execution of consumer promotions with major artists and recording labels• Developed relationships with business partners & vendors including label relations, advertising, brand, and trade show agencies• Assisted in regional market research and analysis in the digital music industry• Played integral role in product development activities• Was the “voice” of Musicmatch for customer touch points – emails, voicemails, etc.

Analyzed and investigated accounts daily for cloning activity• Regular use of monitoring tools to resolve system or network complications• Negotiated and assisted in deployment of fraud systems and implemented enhancements• Processed FBI and law enforcement related subpoenas and subscription fraud claims• Compiled and organized departmental statistics, conducted audits, and analyzed reports to determine fraudulent accounts as well as monetary losses to GTE• Became expert in tracking systems and processes - mentor and trained employees on systems and products• Tracked fraudulent activity in San Diego County and Baja California and worked with agencies to provide details on most fraud related areas