Marketing Instructor & Co-Founder
CurrentThrough Birdrock Training, I teach marketing fundamentals and growth marketing principles
Jan 2022 - Present
AeroLeads people directory · profile
Kris P. Email & Phone Number
Fractional CMO & Educator | Helping Marketers Expand and Grow | AI Trainer | Founder Birdrock Training
at
Birdrock Training
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✓ Verified Jul 2026
3 data sources
Profile completeness 86%
Current company
Role
Fractional CMO & Educator | Helping Marketers Expand and Grow | AI Trainer | Founder Birdrock Training
Location
Encinitas, California, United States
Who is Kris P.? Overview
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Kris P. is listed as Fractional CMO & Educator | Helping Marketers Expand and Grow | AI Trainer | Founder Birdrock Training at Birdrock Training, based in Encinitas, California, United States. AeroLeads shows a matched LinkedIn profile for Kris P..
Kris P. previously worked as Marketing Instructor & Co-Founder at Birdrock Training and Marketing Consultant at K Palouda Consulting. Kris P. holds Ba, Law And Society from Uc Santa Barbara.
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Birdrock Training
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Profile bio
About Kris P.
If you're having trouble finding traction in your business market, looking to scale your company faster or just want to exchange marketing insights and ideas, feel free to drop me a message anytime. I specialize in teaching proven processes to clients so that they can handle any shifts or pivots the market throws at them as they grow. I started building successful marketing analysis engines in 1998 and my past experiences include helping big name companies like Scottrade & Epsilon, as well as startups and smaller companies like Pathway Genomics, Neurogym, Zen Health Technologies, and many more. I tend to only work with a handful of companies at a time and currently have openings for 1 or 2 more startups before I am set for next year.
Current workplace
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6 roles · 30 years
Kris P. work experience
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Marketing Consultant
Current
K Palouda Consulting
Fractional CMO & senior marketing advisor specializing in marketing strategy and training marketing teams. Some teams I’ve worked with: Zen Health Tech | Neurogym | Lisa Nichols | Scottrade | Enterprise Ireland | Melissa Ambrosini | Pathway Genomics | Fredericks of Hollywood | The Perfect Workout | Purple Clover | Reagents Direct
2003 - Present
~23 yrs 6 mos
Director Of Marketing
One of the highest trafficked e-commerce web sites, and a leading provider of employment screening and people location services. I lead the team responsible for affiliate marketing, email marketing, 3rd party site marketing and co-branded partnership deals (with companies like yahoo and aol.) I was responsible for marketing strategy across all channels. I successfully opened up new multi-million dollar monthly revenue channels.
Mar 2002 - May 2003
Director Of Optimization
Director of Optimization for ValueClick, a publicly traded (NASD:VCLK) online media and services company. • Led management discussions and negotiations for sale of Straight Up Software to ValueClick (closed 9/14/2000). • Managed integration of web analytics solution geared towards optimizing placement of online text and graphical advertising within large-scale network of sites. • Created process for maximizing both customer and company side profits, while minimizing advertisement expenditures. • Trained team of optimization experts on how to utilize internal tools to determine the most effective ads, placement, timing and copy for maximum customer ROI.
2000 - 2001
~1 yr
Co-Founder & Director Of Marketing
Straightup! Software
Venture Capital backed B2B start-up providing a suite of traffic, marketing, and financial, web analysis products that tracked advertising, customer behavior and inventory for mid to large sized companies. Key member of the management team. Lead strategist in the end user design and marketing communications for the web technology product. • Initiated sale of company to ValueClick. • Handled high level sales of enterprise analysis software and services, with companies such as Women.com (www.women.com), Hickory Farms (www.hickoryfarms.com), ProFlowers (www.proflowers.com), and many others. • Implemented processes for teaching customers best practices for marketing using Straight Up Software
1998 - 2001
~3 yrs
Media Buyer
@Backup
@Backup was the original online backup system for computers and it was ahead of it's time. As a media buyer, I negotiated CPA deals, managed the creation of appropriate banners and tracked the effectiveness to ensure that we continually met our customer acquisition cost goals.
1997 - 1998
~1 yr
2 education records
Kris P. education
Ba, Law And Society
Uc Santa Barbara
Online Teaching Certification, Online Education
Uc San Diego Extended Studies
FAQ
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What company does Kris P. work for?
Kris P. works for Birdrock Training.
What is Kris P.'s role at Birdrock Training?
Kris P. is listed as Fractional CMO & Educator | Helping Marketers Expand and Grow | AI Trainer | Founder Birdrock Training at Birdrock Training.
Where is Kris P. based?
Kris P. is based in Encinitas, California, United States while working with Birdrock Training.
What companies has Kris P. worked for?
Kris P. has worked for Birdrock Training, K Palouda Consulting, Us Search.Com, Valueclick, and Straightup! Software.
How can I contact Kris P.?
You can use AeroLeads to view verified contact signals for Kris P. at Birdrock Training, including work email, phone, and LinkedIn data when available.
What schools did Kris P. attend?
Kris P. holds Ba, Law And Society from Uc Santa Barbara.
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