Kris P.

Kris P. Email and Phone Number

Fractional CMO & Educator | Helping Marketers Expand and Grow | AI Trainer | Founder Birdrock Training @ Birdrock Training
Kris P.'s Location
Encinitas, California, United States, United States
About Kris P.

If you're having trouble finding traction in your business market, looking to scale your company faster or just want to exchange marketing insights and ideas, feel free to drop me a message anytime. I specialize in teaching proven processes to clients so that they can handle any shifts or pivots the market throws at them as they grow. I started building successful marketing analysis engines in 1998 and my past experiences include helping big name companies like Scottrade & Epsilon, as well as startups and smaller companies like Pathway Genomics, Neurogym, Zen Health Technologies, and many more. I tend to only work with a handful of companies at a time and currently have openings for 1 or 2 more startups before I am set for next year.

Kris P.'s Current Company Details
Birdrock Training

Birdrock Training

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Fractional CMO & Educator | Helping Marketers Expand and Grow | AI Trainer | Founder Birdrock Training
Kris P. Work Experience Details
  • Birdrock Training
    Marketing Instructor & Co-Founder
    Birdrock Training Jan 2022 - Present
    Through Birdrock Training, I teach marketing fundamentals and growth marketing principles
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  • K Palouda Consulting
    Marketing Consultant
    K Palouda Consulting 2003 - Present
    Fractional CMO & senior marketing advisor specializing in marketing strategy and training marketing teams. Some teams I’ve worked with: Zen Health Tech | Neurogym | Lisa Nichols | Scottrade | Enterprise Ireland | Melissa Ambrosini | Pathway Genomics | Fredericks of Hollywood | The Perfect Workout | Purple Clover | Reagents Direct
  • Us Search.Com
    Director Of Marketing
    Us Search.Com Mar 2002 - May 2003
    Culver City, Ca, Us
    One of the highest trafficked e-commerce web sites, and a leading provider of employment screening and people location services. I lead the team responsible for affiliate marketing, email marketing, 3rd party site marketing and co-branded partnership deals (with companies like yahoo and aol.) I was responsible for marketing strategy across all channels. I successfully opened up new multi-million dollar monthly revenue channels.
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  • Valueclick
    Director Of Optimization
    Valueclick 2000 - 2001
    Chicago, Illinois, Us
    Director of Optimization for ValueClick, a publicly traded (NASD:VCLK) online media and services company. • Led management discussions and negotiations for sale of Straight Up Software to ValueClick (closed 9/14/2000). • Managed integration of web analytics solution geared towards optimizing placement of online text and graphical advertising within large-scale network of sites. • Created process for maximizing both customer and company side profits, while minimizing advertisement expenditures. • Trained team of optimization experts on how to utilize internal tools to determine the most effective ads, placement, timing and copy for maximum customer ROI.
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  • Straightup! Software
    Co-Founder & Director Of Marketing
    Straightup! Software 1998 - 2001
    Venture Capital backed B2B start-up providing a suite of traffic, marketing, and financial, web analysis products that tracked advertising, customer behavior and inventory for mid to large sized companies. Key member of the management team. Lead strategist in the end user design and marketing communications for the web technology product. • Initiated sale of company to ValueClick. • Handled high level sales of enterprise analysis software and services, with companies such as Women.com (www.women.com), Hickory Farms (www.hickoryfarms.com), ProFlowers (www.proflowers.com), and many others. • Implemented processes for teaching customers best practices for marketing using Straight Up Software
  • @Backup
    Media Buyer
    @Backup 1997 - 1998
    @Backup was the original online backup system for computers and it was ahead of it's time. As a media buyer, I negotiated CPA deals, managed the creation of appropriate banners and tracked the effectiveness to ensure that we continually met our customer acquisition cost goals.

Kris P. Education Details

  • Uc Santa Barbara
    Uc Santa Barbara
    Law And Society
  • Uc San Diego Extended Studies
    Uc San Diego Extended Studies
    Online Education

Frequently Asked Questions about Kris P.

What company does Kris P. work for?

Kris P. works for Birdrock Training

What is Kris P.'s role at the current company?

Kris P.'s current role is Fractional CMO & Educator | Helping Marketers Expand and Grow | AI Trainer | Founder Birdrock Training.

What schools did Kris P. attend?

Kris P. attended Uc Santa Barbara, Uc San Diego Extended Studies.

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