Stratnel Technologies provides consultancy and engineering solutions using additive manufacturing/ 3D printing services. Our focus segments include- Automotive- Electronics- Engineering and- Investment casting & sand casting patterns for foundry applications

My responsibilities include Online Marketing, Product Development and Sales

Go-to-Market consultancy - In depth drill down of B2B strategies and tactics for Small and Medium enterprises, to:- EXPAND Sales Funnel- IMPROVE closing rate- INCREASE product margins &- ENSURE consistent growth rateSales Training- Tactical Sales Training for entry level and junior Sales Executives- Strategic Sales Training for experienced and senior Sales Managers

• Leadership of Technical Field Marketing of Wafer Inspection tools in Emerging Semiconductor Technology segments such as LED, MEMS and SiC power devices for S.E.Asia, Taiwan, China and Korea.• Direct involvement in projects with with strategic customers for Defect Source Analysis and Outgoing Quality Control, leading to higher yield entitlement and product margins for customers as well as penetration and significant adoption of inspection tools for multiple use… Show more • Leadership of Technical Field Marketing of Wafer Inspection tools in Emerging Semiconductor Technology segments such as LED, MEMS and SiC power devices for S.E.Asia, Taiwan, China and Korea.• Direct involvement in projects with with strategic customers for Defect Source Analysis and Outgoing Quality Control, leading to higher yield entitlement and product margins for customers as well as penetration and significant adoption of inspection tools for multiple use cases.• Deliverables: ⎯ Market survey/validation, top down and bottom up projections for the industry, Market Requirement Documentation and Product Segmentation ⎯ Analyze Technology Trends, CAGR, Demand & Supply Drivers, Product/Price segments, Application Drivers, Penetration Strategies, Adoption Opportunities, Market Share growth, Industry M&A trends, Technology Inflections, Channel Strategies & Competitive Strategies. ⎯ Identify new opportunities and align on annual PSA goals (Penetration, Share and Adoption) with regional BUs. ⎯ Use Case Development, Competition Analysis, Product Positioning, Leadership of Red-Teams. ⎯ Create ROI Models, Differentiated Product Messaging & Value Prop development for specific use cases. ⎯ Design, develop, deploy, review, analyze and own Yield Acceleration Programs, Advanced Process Control Engagements, Defect Source Discovery and Excursion Control for customer processes. Show less

Sales and Marketing of In-house Inspection solutions for semiconductor backend packaging in S.E.Asia and East Asia. Successful penetration and adoption of Vision Solutions for various Semiconductor Backend applications in S.E.Asia, China, Taiwan and Korea. Strategic Marcom, including trade shows, press releases, tech pubs and direct mailers. M&A Due Diligence Management, leading to acquisition by KLA-Tencor. Reported to President/Group Chairman