Program Manager - Crm (Commercial Excellence)
CurrentMultiple Veeva implementations with a focus on account based selling for Mallinckrodt Pharmaceuticals. Implemented Veeva for a Hospital based Sales force, Managed Market Access, office based sales force and a MSL team. Led detailed discussions on Key Performance Indicators, improving user adoption and extracting business value. Implemented Release and Environment Management processes. Prior projects involved rapid determination of Business Requirements for Veeva implementations on iPads. Novartis wanted to augment an existing CRM system with sophisticated new account planning functionality for KAMs. AbbVie and Regeneron involved Veeva evaluations. Abbvie had 6 sales forces from Primary Care to various specialties. Regeneron requirements included Closed Loop Marketing (CLM), Medical Information Systems (MIS), Grants, Investigator Initiated Studies (IIS) and Medical Science Liaisons (MSL). Other Pharma CRM clients include Bristol-Myers Squibb (BMS), Eisai and Vistakon. Projects required an innovative business perspective, deep pharmaceutical and technology experience combined with the ability to work in fluid situations. Applied proven project management methodologies and control techniques.