I smoothly transitioned back to an agency I previously helped expand, assuming a new account portfolio and deploying fresh experiential marketing approaches such as a children’s museum partnership and cider-making activities on behalf of an apple grower. I landed a Phillips 66 project – a Big 12 tournament activation – which was canceled the day before execution due to the pandemic, which ultimately cost Department Zero the ability to provide its niche, in-person activations.

In this position I significantly enhanced brand visibility and awareness for a growing real estate company, strategically assembling all the pieces of the digital marking puzzle to generate daily sales and rental leads. From blogging to SEO, I leveraged a strong understanding of each digital channel, when to use what, and when to shift. I left a legacy of a self-propelled lead generation system and a vital toolbox. ➥ Played a key role in growing the business from $4.9M to $25.7M revenue during tenure. ➥ Targeted a market of first-time homebuyers, empty-nesters, condo/loft buyers, and luxury homebuyers, and property sales ranging from $10K+ to $1M. Formulated and deployed strategic internal and external marketing communications, digital marketing programs, and lead generation, managing a $100K budget. ➥ Given great autonomy as a voice of the company and key decisionmaker, interfaced with Principal and clients regularly. ➥ Trained new hires on marketing activities, executing onboarding and pairing prospective clients with suitable agents. Continue to grow a high-performing agent team, providing operational training and digital marketing support to full and part-time employees.➥ Steadily expanded the customer base, averaging 1100+ clients by deploying new lead generation tactics using internet resources, including SEO and PPC.

As a member of the board, I drew on my marketing background to help attract over 12k individuals, about 1500 of whom were paying members, to engage with and participate in activities for advertising professionals in the KC metro area. For those who were paying members, we offered custom designed paid programs, whilst delivering a host of activities to all involved. These activities included, but were not limited to, a full day speaking event for the creative community, an American advertising competition and an education competition. Most notably, I served as Chair during the American Advertising Awards show during the 2013-14 ADDY season, the largest revenue generating event for the KC Advertising Community.

Here I managed accounts and client success in reaching students seeking non-traditional opportunities such as later-in-life degrees or a pivot to online education. From radio and TV to digital marketing, provided opportunities across the marketing spectrum. Engaged internally as well, executing training to equip the team to teach and share about social media in its infancy. ➥ Led the largest department in the company, 65 associates, effectively overseeing 400+ client relationships and $500M+ in marketing budget. Built a solid development framework for the team around five core competencies with three levels of expertise each. Elevating eight direct reports to account supervisor and associate director levels. ➥ Managed the agency’s largest account, aligning all operations with the client’s business strategies. Led creation and management of digital and social media marketing, including SEO and paid search, as well as traditional marketing campaigns and award-winning commercial and print campaigns.➥ Rolled out a suite of client-centered social media services targeting the higher education sector. Authored thought leadership articles for social media.➥ Introduced a vibrant social media strategy encouraging 550+ employees to engage with and share branded content.➥ Drove an additional $5M+ revenue with the execution of an upsell plan for existing client relationships.

In this role, I wore multiple hats for a scrappy, award-winning experiential marketing agency with marquee clients. I grew the team 5x, hiring and developing high-performance contributors to strategic event ideation and creative planning. I served as the organization’s social media SME. ➥ Increased revenue by 400% over four years, winning Verizon Wireless and 5-hour Energy accounts, upselling marketing programs, and expanding the service offering to include social media marketing. ➥ Managed Toyota National and Verizon accounts, which averaged 80% of total company revenue. ➥ Recognized in 2011 with a Gold ADDY by the American Advertising Federation, the team was honored for work on the ScionLAB pop-up venue and the associated social media campaign.➥ Served on the Executive Board, a voice of influence on benefits and policy decisions. Assisted in process mapping, drawing on Six Sigma Yellow Belt skills. Created a snowboarding event in an urban area, complete with artificial snow trucked into downtown Kansas City. Gave a young niche consumer group key exposure to the brand and its new models.➥ Advanced brand awareness for three distinct online Scion personalities by deploying strategic social media campaigns. ➥ Targeted 9,500+ Facebook fans in increasing engagements for Verizon’s HTC Droid Incredible Fan Page.➥ Leveraged familiarity with client products, problems, tools, and resources to drive edgy, surprising, media-generating experiences. Ideas included creating a custom sampling program for 5-Hour energy, dropping in on businesses to convey how the product would provide a lift to their day. ➥ Served as a key contributor to garnering recognitions including “One of the Best Places to Work in Kansas City” and “One of the Fastest Growing Companies in Kansas City.”