I am a passionate evangelist for Conscious Capitalism – companies that bring humanity to business. I am now one of 10 certified consultants in Conscious Capitalism, a designation that I earned from a year-long course of study and practice. The course instructor calls me “Yoda.”My certification project demonstrates my consulting appraoch: I met the challenges of my CEO client to build a more humane performance management system. I co-created the job design bringing in conscious principles of purpose, leadership, culture, and intrinsic motivation. And performance review is a balanced discussion and employee ideas for company-wide improvement. My approach: solve the business problem, work jointly with the client, develop a sustainable system, and transfer my skills so that you can continue growing.My clients are CEOs, founders, and leaders who are challenged by the ever-changing landscape brought on by the pandemic, economic turmoil, environmental awareness, and racial strife. The leader is a good person wanting to make the company better, but is perplexed about what course of action to take in this uncertain world.“Leaders inspire but systems endure.” While companies have tried town halls, team building, and training to solve their problems; these are only disjointed events. I work with a company to assess, collaborate, teach, design, guide, and improve their people so that I leave them with systems that provide value to employees – care, say, growth, and meaning.My background in business shows that I know how much companies want to improve their bottom line. My track record in developing sales and customer cultures is measured in increased sales, repeat sales, and improved customer service stats. With conscious capitalism as a critical framework, I guide companies in a more comprehensive, holistic, and strategic way that ensures that all stakeholders benefit. CEOs and founders trust me because I have been a guide to companies on the journey to conscious success. My superpowers include – co-creating a shared future and purpose; aligning a company’s systems to provide sustained ways that exhibit its values; and creating a culture that supports a company’s values through its various leadership processes. “A company is a human system. Culture is the result of the behaviors of people. To improve a company, we need to apply tested human approaches to build those systems.”