Kris Scott Email & Phone Number

Wheat Ridge, Colorado, United States

• Project management & implementation of messaging, marketing programs, brand standards, and communication goals.• Responsible for developing written communications & programs with tactics and deliverables by strategy.• Develop, implement, and report on digital marketing initiatives, web reach, and create PowerPoint campaigns.• Direct client contact responsible for writing and implementing marketing content for company programs.• Account assistant/lead program coordinator for… Show more • Project management & implementation of messaging, marketing programs, brand standards, and communication goals.• Responsible for developing written communications & programs with tactics and deliverables by strategy.• Develop, implement, and report on digital marketing initiatives, web reach, and create PowerPoint campaigns.• Direct client contact responsible for writing and implementing marketing content for company programs.• Account assistant/lead program coordinator for implementing PR/press releases, digital marketing, and communications with cross-functional teams.• Create marketing campaigns and tools for lead generation, customer retention, and digital/social projects.• Trade show manager responsible for designing the booth, event resources, logistics, and marketing.• Lead content writer for corporate communications, presentations, newsletters, brochures, and fliers. Show less

San Clemente, Ca

• Orchestrated corporate re-brand and media launch for the mobile lifestyle technology sector, resulting in 1st place as the CES Mobile Accessories Innovation Winner at the CES2018/Showstopper’s trade show. • Formalized research and created an SEO/SEM strategy & digital marketing plan, including navigation, flow, and user experience. • Developed Google Analytics reports defining acquisition overview, users, channels, behavior, and conversions. • Cultivated press engagement and… Show more • Orchestrated corporate re-brand and media launch for the mobile lifestyle technology sector, resulting in 1st place as the CES Mobile Accessories Innovation Winner at the CES2018/Showstopper’s trade show. • Formalized research and created an SEO/SEM strategy & digital marketing plan, including navigation, flow, and user experience. • Developed Google Analytics reports defining acquisition overview, users, channels, behavior, and conversions. • Cultivated press engagement and editorial conversations on critical editor topics and new iconic stories. • Connected and created strategic relationships with key influencers in technology, consumer electronics, networking, gaming, and accessories. Secured Oprah’s Favorite Things / Christmas Product Highlight. • Collaborated with the executive team to develop a new branding plan, web pages, and digital media to drive growth, engagement, and awareness.• Customized product marketing plans for new and existing products to align succinctly within the new brand.• Created content for influencer press pitches, press releases, campaigns, storytelling, PowerPoint presentations, and launch materials.• Developed PR strategies for press releases, announcements, & communications to drive revenue. • Connected narratives to industry trends & established engaging product reviews and industry influencer stories.• Managed the trade shows, booth designs, logistics, training, & pre/post-show marketing to drive conversions.• Built and implemented marketing campaigns with cross-functional teams as the key project manager, delivering on-time and on-budget deliverables.• Strengthened and secured new coverage with targeted elite industry press and networks. • Managed and maximized LinkedIn and social media as a marketing and corporate communications platform. Show less

San Clemente, Ca

• Marketing and PR rep for clients in diverse industries, including medical, technology, software, fashion, lifestyle, law, and environmental design. • Developed client project briefs and PR plans, including content, sales tools, & deliverables by strategy. • Implemented and reported on digital, web, and marketing programs, including campaign tags, custom URLs, user activity, & SEO reporting. • Developed content for communications, presentations, creative briefs, and… Show more • Marketing and PR rep for clients in diverse industries, including medical, technology, software, fashion, lifestyle, law, and environmental design. • Developed client project briefs and PR plans, including content, sales tools, & deliverables by strategy. • Implemented and reported on digital, web, and marketing programs, including campaign tags, custom URLs, user activity, & SEO reporting. • Developed content for communications, presentations, creative briefs, and collateral.• Designed targeted tactics for lead generation, email engagement, and new business.• Responsible for trade shows & events strategies, resources, & logistics from planning through implementation. Show less

San Juan Capistrano, Ca

• Showcased, managed, and executed key media/public relations activities, digital marketing, and social media.• Contributed and developed new collateral, communications, & branding programs. • Project manager for timelines, marketing resources, measurement metrics, calendars, and budgets. • Spearheaded the creation of sales programs focused on engagement, participation, and lead generation. • Developed creative content for campaigns, digital marketing projects, press releases… Show more • Showcased, managed, and executed key media/public relations activities, digital marketing, and social media.• Contributed and developed new collateral, communications, & branding programs. • Project manager for timelines, marketing resources, measurement metrics, calendars, and budgets. • Spearheaded the creation of sales programs focused on engagement, participation, and lead generation. • Developed creative content for campaigns, digital marketing projects, press releases, and newsletters.• Trade show manager responsible for booth designs, marketing resources, and logistics tied to leads & ROI. • Implemented digital and print ad projects, email promos, and interactive communications to maximize sales. Show less

Tustin, Ca

Luxury global manufacturer of high-quality leather device accessories for Apple© Inc. and Michael Kors© worldwide. Product lines included iPhones, iPad, and unique accessories for technology.• Project manager for Apple and Michael Kors global retail campaigns, & digital marketing.Fashion & technology marketing: • Developed campaigns for a new brand for Apple. (Sena was the silent manufacturer for Michael Kors & Apple).• Key team member responsible for the growth of $1.8… Show more Luxury global manufacturer of high-quality leather device accessories for Apple© Inc. and Michael Kors© worldwide. Product lines included iPhones, iPad, and unique accessories for technology.• Project manager for Apple and Michael Kors global retail campaigns, & digital marketing.Fashion & technology marketing: • Developed campaigns for a new brand for Apple. (Sena was the silent manufacturer for Michael Kors & Apple).• Key team member responsible for the growth of $1.8 to $36 million in five years.• Created content for campaigns that boosted revenue contribution 184.6% for six years.Marketing and trade shows: • Planned and implemented launch programs for both Apple and Sena global.• Trade show management, which yielded an increase of 300% in sales revenue tied to ROI.• Developed new lead categories to deliver new sales contacts.• Developed messaging for collateral and Apple social campaigns.Social media: • Created and managed campaigns for Facebook, Twitter, Instagram, YouTube, and Pinterest. • Provided content, contests, promotions, and direction to drive engagement, sharing, organic growth, and virality.• Increased online reach by creating stories that delivered sharing and high-level impressions.Public relations: • Secured top OC Business Journal success stories & editorial features.• Developed, wrote, & pitched press to secure leading-edge coverage for over 30 brands.• Covered multiple product lines & conversations with key influencers.• Public relations liaison publicist for over 300 Devices.Corporate sales: • Apple and Michael Kors retail / online account manager -- grew sales from $1.8 to $36 million.• Apple iPhone & iPad program manager for production with the manufacturing team at Apple. • Worked with the executive team to grow the reseller sales and new business. • Launched Sena products within The Advertising Specialty. Institute®, which produces $21.5 billion a year in sales. Show less

Bachelor Of Business Administration (Bba), Business Administration, Management, & Marketing, 3.8 Gpa

Activities and Societies: Alpha Sigma Alpha Sorority, Dean's List of Academic Excellence, UNC’s Kenneth W. Monfort College of Business.

High School Diplomia, General Studies

Activities and Societies: Business Club, Gymnastics, Debate Team, Attendance Office

Bachelor'S Degree In Business Administration, Marketing