Kriss M. Scheid Email & Phone Number

Phoenix, Arizona Area

Phoenix, Arizona Area

Syracuse, New York Area

• Lead development of the strongest multi-channel media plans designed to support organizational growth from 110 to 750+ local offices utilizing an in-office team as well as external agency partners. • Consistently providing 7-10% annual buy savings over goal with added value plans delivering 20% return.• Increased new office performance by 57% utilizing geo-targeted plans.• $100MM budget management across various lines of business achieving aggressive cost per call goals.• Developed newspaper plan that reduced YOY CPC by 165%. • Implemented plans that provided media coverage during Political seasons within budget, avoiding pre-emptions.• Responsible for the compliance of 5,000+ individual ad versions inclusive of individual state dental board regulations, offer disclaimers, location information.• Continual analysis and assessment of media plan to ensure ongoing alignment with marketing goals.

Coordinate all external and internal advertising programs for corporate office and 90 retail locations throughout MA, NY, PA and RI. Planning and placement of all advertising programs including but not limited to electronic, print, outdoor, direct mail, cinema advertising.Manage production timelines and schedules, and facilitate all traffic.Development and execution of promotional opportunities and programs for all POS Locations and external contact lens replacement system (LENS123, including but not limited to special event marketing (i.e. sports sponsorships) and cause marketing programs (i.e. charitable contribution/community service programs.)Development and execution of co-operative opportunities and programs for all POS Locations and LENS123 including but not limited to special event marketing (i.e. sports sponsorships) and cause marketing programs.Develop, deploy and measure the effectiveness of on-line advertising campaigns.Manage and modify content of six DBA websites, as well as analyze web site data.

Work collaboratively with account managers to develop cost-effective media recommendations that reflect a comprehensive knowledge of the clients' products, customers, industry, and geographic market.Perform post buy evaluations to measure ROI and to provide the framework for future media program development.Balance client and department budgets.Create media buying program exclusively for Ryan clients focused on ROP, also including broadcast and Internet.Create Production schedules, meet deadlines, and send traffic and instructions when needed.Create proposals for new business.Perform employee evaluations; conduct reviews and interviews.

Negotiate, schedule and maintain Regional and Local Spot Television, Radio, Out of Home, and Print media plans for both cash and trade campaigns.

Develop client proposals; plan events and create signs and posters for cafeterias, grand opening events and promotional giveaways.