• Write media outreach materials: Press releases, media pitches, media alerts, press kits, promotions• Manage press releases- upload, release, track & report measurements • Attend all shoots to oversee project, ensure vision is captured and aligns w/client deliverables • Create and/or lead collaboration to develop creative briefs, scripts and creative assets• Manage production timelines and Post-production process including rough cuts, edit rounds. Communicate directives from team & client to production team

• Responsible for developing new accounts for Emme Solutions by researching, calling and converting advertisers from other mediums. Develop leads and long-lasting relationships• Attend Discovery meetings with clients to discuss media strategy for business growth. Create and manage Proposal, content ideas, creatives.• Oversee on-location commercial shoots, provide direction & creative solutions, as needed.

• Create & post relevant, original, high-quality content across 3 platforms, engage w/community.• Implement monthly content calendar. Further develop brand awareness, online reputation to attract new followers.• Manage & analyze audience growth, profile and engagement.• Establish, research & manage new leads, create outreach messaging, set up calls for potential partners/sponsors.

❖ Developed and executed effective marketing plans for UPMC leadership as we launched a new HR Brand campaign across network. ❖ Wrote and submitted advertisements to top medical and hospital publications and various social media sites.❖ Planned and executed logistics related to conferences, major career fairs, corporate social gatherings, collaborated with designers to develop effective marketing materials and signage.

❖ Wrote copy, recorded and edited daily topical promotions for KDKA-TV, website, radio & Facebook page. Worked with National voiceover talent. Also a skilled Final Cut Pro editor. ❖ Wrote, produced and directed various shoots, TV station image campaigns and Pittsburgh Steelers promotions for air on KDKA-TV. Honor: Mid-Atlantic Emmy Award ❖ Generated new story ideas for KDKA-TV anchors/reporters for daily news/sweeps periods.

❖ Developed and executed effective marketing plans for UPMC leadership. Launched new HR Brand campaign across entire network. Wrote and submitted advertisements to top medical and hospital publications and various social media sites.❖ Managed logistic and creative matters relating to 14 on-air talent represented on Entertainment Tonight (E.T.) and The Insider. Booked travel, scheduled wardrobe, hair/makeup, camera/audio crews for all awards shows, junkets, premieres, & other events.❖ Ran production meetings at E.T. for producers; assigned directors to write/edit stories.