Krissy Weng Email & Phone Number

Campbell, Ca, Us

Cupertino, California, United States

Cupertino, California, United States

Cupertino, California, United States

United States

Redwood City, Ca

- Created a standardized forecast model to set revenue, downloads, Daily Average User, and Daily Average Revenue Per User targets; Model adopted by all EA mobile game studios for revenue-based decisions making.- Created an in-game economy simulation models for Peggle Blast and two unreleased mobile games; the model simulates players’ behavior for multiple player profiles to predict players’ progression and monetization in the games. - Prepared and automated a weekly game performance presentation for mobile executives. The presentation was used to inform executives to make strategic decisions.- Drove feature roadmap for Monopoly Bingo, Monopoly Slots, Peggle Blast, SimCity Buildit by analyzing games performance and performing deep dive analysis on competitive games. Features increased retention and monetization.- Defined feature specifications for all progression related features and partnered with engineers to implement features in the game

Redwood City, Ca

- Created an acquisition, engagement, and monetization strategy for an unreleased core mobile freemium game with strong BioWare IP, targeted to be a top 25 grossing game.- Performed competitive analysis on top grossing games’ economy and applying the key takeaways, ie resource and time sinks, monetization opportunity, content cadence, and spender conversion mechanics, to a game in development. - Managed a team of three engineers to implement ten features and fix over 100 bugs. Resulted in the teams’ success in creating a prototype for a mobile game that received high remarks in user experience testing.- Conducted early user testing with 80% positive feedback and several 9-out-ot-10 rating; analyzed feedback and telemetry data and created iteration plan. Resulted in significant game design changes to improve overall game experience.

Redmond, Wa

- Proposed strategic business plan for alternative monetization of console games byresearching micro‑transaction, advertising, and subscription business models andgaining buy‑in from 50+ stakeholders. Projected $28.2M revenue opportunity.- Designed and implemented monthly analysis for tracking games sales for $90.7Mdivision within XboxLIVE. Resulted in 1200% reduction of work.- Created business framework to forecast revenue streams for new gaming initiatives.Resulted in dynamic framework used for revenue‑based decision making.

San Francsico, Ca

- Led discussions with senior management to identify quantitative and qualitative factorsthat affected deals, analysis used to determine whether or not to acquire company.- Analyzed financial data of target companies, ranging in size from $100M to $1.5B.Assessed quality of earnings, identified key financial risks, and provided writtenassessment of overall attractiveness, resulting in acquisitions of companies.- Designed and implemented procedures for teams of two to seven people to improveefficiency through detailed task and status meetings that emphasized team member’sownership of work. Resulted in favorable budget variance of $100K.- Created and published quarterly West Region Transaction Service Newsletter thatserved as key communication channel between four cross‑functional teams, 120employees and marketed potential services.- Initiated and launched internal training curriculum to improve skill sets of 30 cross levelpeers. Training courses were incorporated into annual training.- Collaborated with cross‑functional teams to analyze earnings and prepare the companyto divest $181M segment. Resulted in $3.3M in revenue, second largest deal in the year.

- Led audit fieldwork which included identifying and communicating accounting andauditing issues to audit partner on engagement; resulted in remediation of potentialmisstatements of financial statements.- Collaborated with cross‑functional teams to reduce redundancy and to ensure all effortswere performed efficiently. Resulted in engagement meeting budget for first time.- Discovered overstatement of $3M in short term and long term assets. Led discussionsof overstatement with management, resulting in adjustment to financial statement.

Mba, Marketing And General Management

Activities and Societies: · Selected: VP of Corporate Relations, West Coast Forum; VP of Finance, Ross Respond; Corporate Liaison.

Ba, Economics

Activities and Societies: Recipient, Gates Millennium Full Scholarship ‑ Fall 2000 through Summer 2004