Krissy Czulada Email & Phone Number

Wakefield, Massachusetts

> Led cross-functional global teams of 30+ resources on multiple complex projects to deliver on-time, on-budget CRM solutions that required an in-depth understanding of all phases of the Software Development Life Cycle projects across Telco, healthcare, consumer packaged goods & finance industries. Example of a solution: Cloud data warehouse solution with real time, batch, SAS, Adobe, and custom application for a multinational food manufacturing company enabling their digital marketing strategy to strengthen the foundation to enhance consumer engagement / personalization capabilities. > Developed and implemented best practice standards for Project Management CRM teams including weekly goals for team status alignment, VSTS enablement for tasks management, t-shirt sizing templates and project planning building blocks> Tripled the value of an account with high-client satisfaction & engaged global teams—specifically driving value by leading the team through projects enhancing the data solution. Efforts included implementing an enhanced operational support model for client requests, rolling out comprehensive status, incident/issue tracking & hours reports for improved traceability.> Managed resource forecasting and resource management of project managers and business system analysts.> Project management tasks including: project plans, task management, change request/enhancement backlog management, status reporting, database maintenance schedules, monthly NCOA/CASS and quarterly customer data attribute processing> Epsilon Mentor Governance Committee member to roll out mentor/mentee program throughout the company. Mentor as part of the Mentor/Mentee program.

•Engaged in multiple projects & provided functional/analytical expertise to support & meet project objectivesProjects & roles at a Large Multiple System Operator (MSO) include:Project Manager, Device Product Enforcement•Managed DPE/CPE, meeting 2014 objective of replacing 1.6 million customer premise devices •Managed capex & opex budget •Agile PM of team of 6 for project reporting •Developed business requirements for customer facing website & reportingAnalyst/Project Coordinator, Data Clean-up •Project management--tactical tracking tool, site presence calendar, issue/risk log, weekly status, contact list•Developed report reqs for National billing governance model to maintain biller integrity across 2 billers & 3 Divisions, totaling 200K user records•Developed process to facilitate monthly vendor reconciliation of over 60 Vendor companies•Report analysis, documentation & trainingBusiness Analyst, New Product Launch Support•National product launch support for 2 mobile applications with first month user base of 34K & 200 customers respectively•BAT & prod testing support included test account creation, maintenance, validation & support team coordination •Market trial management for 3 market trials across 3 divisions & 4 regional markets•Trial management activities--trial strategy development, facilitation of cross-division communication, trial recruitment, triaging management, focus groups & trial portal support including creating & monitoring surveys and forums•Post-launch triage management, hosting war room to work customer issues & engage support teams•Coordination & audit of national rate code build•Managed communication of market trial status & rate code build Business Analyst, New Product Design •Strategic process engineering & delivery effectiveness for 2 mobile app voice services & 1 video project to develop Design Bundles including Operational Assessment, Use Cases, Level 0/1/2 flows, Communication & Deployment Plan

• Researched market vertical material to gather industry facts and statistics for proposals, whitepapers and presentations relevant to Email, Database and Loyalty markets.• Compiled a comprehensive overview of Epsilon clients across divisions and product lines, for use as a unified sales tool.• Capstone project: WebEx sales seminar and presentation of research—attended by the Marketing Technology Sales, and Marketing and Client Services teams.

> Managed day-to-day client operations and relations for 8 accounts, including a hospital, a cancer center, commercial real estate companies, a long-term non-profit care center, a shipping company, and a law firm.> Assisted in the development of strategic PR plans and production of events (Galas, Open Houses, walks).> Built and maintained on-going media relationships with local and national trade and business press, securing client coverage with esteemed publications (including New York Times, LA Times, Boston Globe, etc.).> Created the following for internal or external distribution: articles, brochures, newsletters, press releases, E-mail blasts, PSAs, radio spots, print ads, billboards, fact sheets, bios, case studies, and PR Toolkit.> Worked and maintained relationships with vendors to ensure production of collateral including organizing photo shoots with clients.> Assisted in web site development.

 Possess the ability to communicate with team, client representative, and upper management to process tasks, complete client instructions, and convey progress of Failed and Pending Conversions. In a short-time period learned to convert bonds, ADRs, GDRs, RegS, 144A, and shares; liaising with client representatives and agents. Indian Repatriation—received and documented INR and FX rates, assured/fixed nominals to be booked correctly. Trained three people on the Daily Positions Breaks management reporting process. Re-engineered the Conversions Volume Statistics spreadsheet and the Daily Positions Breaks Report for upper management.

 Completed the daily statistics and weekly revenue report; analyzed payments and posted deductibles for patient accounts; created a spreadsheet for budgeting requests for distribution to department heads; and updated new computer software for use by all departments.

Emba And Ms In Marketing Analytics, Marketing & Management

Japan Global Business Experience Middle East Global Business Experience

Education record

Activities and Societies: Bentley Field Hockey, Habitat for Humanity

Education record

Activities and Societies: RMIT Field Hockey Club, RMIT Surf & Windboarding Club