Krissy Rowan personal email
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Krissy Rowan is an administrative assistant and marketing professional living and working in the city of food carts and micro-brews (Portland, OR).She has a broad skill set in all aspects of administration, bookkeeping, marketing, advertising, public relations, media relations, brand management, Internet marketing, and social media.Krissy is an early adopter of new media (she used an RSS feed to get reporters to pay attention to her pitch while her peers were still faxing press releases). Her new obsession is figuring out how an organization can get their target market to not only "like" their Facebook page, but to interact and become a strong part of an organization's community! When she isn't exploring the realm of marketing and social media, Krissy enjoys ushering at most of the Portland theaters, horseback riding and getting her groove on at Zumba class.CORE COMPETENCIES• Promoting and monitoring brand identity• Developing and implementing comprehensive marketing plans• Overseeing development, production and placement of creative• Building and growing strong client and vendor relations• Developing/editing newsletters, publications and collateral• Establishing and managing social media campaigns• Managing website content• Exceptional writing/editing/verbal communication skills• Media Buying• Adobe InDesign, Photoshop, Illustrator, Microsoft Office, and WeeblySpecialties: Web 2.0 Marketing Strategies, Media Relations, Business Development, Digital Marketing, Writing, Performance Marketing, Branding and Identity, Tradeshows, Special Events, Fundraising, Development, Nonprofit, Performance Arts
Krissy Rowan Marketing & Admin Consulting
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Independent Marketing And Admin ConsultantKrissy Rowan Marketing & Admin ConsultingPortland, Or, Us
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Independent Marketing & Admin ConsultantKrissy Rowan Marketing & Admin Consulting Jan 2012 - PresentPortland, Oregon AreaSpecializing in marketing and admin services:Client: HE Planning+DesignImplemented a more effective invoicing procedure and became proficient with a new accounting software. Created invoices, record payments, audited accounts, followed up with past due accounts, and generated accounting reports.Client: FT OptionsDesigned an advertisement for trade booklet. Created visually appealing signage for trade show booth to capture the attention of exhibit attendies.Client: Pacific Computer GroupBuilding out a new website, creating an e-newsletter, establishing presence on social media, and creating marketing collateral.Client: The TLK Group / Keller Williams RealtyBuilt an online marketing and social media strategy, developed a new website, designed and implemented a direct mail campaign, and created new marketing collateral, helping to achieve the most profitable six months in the group’s history.Client: The Wells Fargo Center for the Performing ArtsSuccessfully wrote and distributed three press releases, designed and edited two concert programs, a six-page print newsletter and two newspaper ads in one week.Other Clients: A pressure washing company, a handyman services business, and a salon.
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Member Board Of DirectorsMetzger Park Local Improvement District Advisory Board Dec 2016 - Apr 2023Metzger, OrProud to serve on this advisory board that oversees the only park in Washington County supported through a Local Improvement District. The Board plans and helps with park maintenance needs, deals with the administrative issues involved in running an active urban park. As a board member, duties include:~ Formulating policies, procedures and ordinances~ Promoting the park and programs to all Metzger residents ~ Assisting in the development of a master plan and seeing the plan come to fruition~Fundraising and obtaining in-kind donations~ Encourage participation in development of the park by local agencies and special groups concerned about the park and recreational matters
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VolunteerPortland Opera Aug 2011 - Feb 2023Usher and office worker -
Communications DirectorWilsonville Area Chamber Of Commerce Sep 2013 - May 2014Wilsonville, Oregon, United StatesBuilt community and supported member needs. Effectively shined a spotlight on businesses and spread compelling collateral to target audiences. Facilitated partnerships and sponsorships. Fulfilled CEO’s goals and objectives. Elevated budget and member satisfaction. -
Director Of CommunicationsWashington County Museum Jun 2012 - Aug 2013Hillsboro, Or• Built e-newsletter contacts from 1,582 to 2,168 (+586 people; +37%)• Facebook fans: 255 to 438 (+183 people; +72%)• Secured $16,642 in in-kind advertising dollars from local media outlets• Pitched and secured a :54 second primetime news story on Fox 12• Pitched and secured a story in The Oregonian resulting in 765 visitors in one week.• Earned 125 local newspaper mentions/articles about the programs at the museum that equal 915,652 impressions. • Oversaw the graphic design and production of a new rack card, brochures and building wayfinding signs.• Completed a marketing campaign for “Hubble Space Telescope: New Views of the Universe” exhibit that garnered 1,830,405 total impressions that included 73 radio spots on KLCC (Public Radio in Eugene, Ore.), three billboards (two along Interstate 5 and one on Highway 30), one digital ad in the January 2013 addition of Travel Oregon’s E-Newsletter and a 1/3 page in the A&E Section of the Sunday Oregonian.• Re-designed the museum website.• Re-designed a e-newsletter to be more eye catching with links to take readers from the newsletter to the website for more information.• Oversaw the design and production of a Annual Fundraising Gala invite and program. • Rack Cards distributed to over 250 locations (17,500 pieces) across the Pacific Northwest (2012).• Designed: A Taste of Washington County invite and program, Garden Party invite, Field Trip Planner, Stewardship Brochure, and seven programming handouts.• Helped with the logistics of the following events: Stewards Meeting; Press Preview; VIP and Members Previews, full day of new museum opening events.
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VolunteerPortland Center For The Performing Arts Oct 2010 - May 2013Usher
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Assistant Media BuyerGolden Media Feb 2010 - Jan 2012Portland, Oregon AreaInstrumental in the execution of a half million dollar national media spend, grossing in $1.7 million dollar in sales over a six month period.• Researches and compiles competitive analysis to get a sense of wherethe competitors are advertising and how much they are spending• Studies demographic data and consumer profiles to identify desiredtarget audiences for specific media vehicles, including lifestyles andpsychographics, which can be used in developing media plans• Assists in developing agency point of views on media opportunitiesfor submission to the client• Assists with the preparation, development, execution and monitoringof media plans• Works with Media Planner to prepare estimates, insertion orders, buy specifications, and negotiates space reservations• Accurately tracks client media spending and maintains monthly budget reports• Checks invoices and resolves invoice/buy discrepancies• Conducts make-good negotiations • Checks print publications for proper positioning and ad reproduction• Reviews and evaluates pre-buy and post-buy analysis in order to helpdetermine future buys• Develops and maintains strong working relationships with clients andvendors; meets with sales representatives to obtain information abouttheir products• Maintains up-to-date knowledge of client’s business and individualproduct/campaign performance, prepares reports for client requests andopportunities as needed• Keeps current with market research (industry periodicals,newsletters, websites)
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Marketing AssistantBritt Festivals Mar 2008 - Aug 2009Medford, Oregon AreaCreated and implemented a social media marketing plan, resulting in 1,000 Facebook fans within one season, increased visits and comments on blog by 5% and achieved customer engagement on concert review page by 112%. * Assist with the production of marketing collateral through production support (including but not limited to media kits, postcards and signage, raffle tickets, parking passes, concession menus)* Assist in arranging for and participating in special projects, events, press conferences, and receptions as directed* Assist with delivery and mailing of promotional materials and brochures* Assist in acquiring artist publicity materials in a timely manner and maintain files as directed* Assist in preparing art for online production, commercials, advertisements and other marketing collateral* Maintain media and other marketing databases, update as needed* Assist with delivering and collecting advertising proofs for approval* Assist with the procurement of approved corporate and donor sponsorship marketing/promotions benefits/materials* Stock information kiosk at concerts with Britt marketing collateral* Search for and post Britt information on free online listings * Draft, edit and distribute press releases * Write and post blog and forum posts on Britt website* Update and edit content on www.brittfest.org
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Assistant Media BuyerThe Maentz Agency Sep 2008 - Jan 2009Medford, Oregon AreaImproved the efficiency of a monthly $50,000 regional media plan including television, print, online, and outdoor media.
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Lifestyle ConsultantHealthy Inspirations Jul 2007 - Mar 2008Grants Pass, OrEstablished a monthly e-newsletter and blog to promote upcoming events and specials that contributed to the center achieving the “Best Franchise of the Year” award.Tasks:● Greeted potential members and gave escorted tours of the facility ● Presented memberships to potential new members ● Proactively generated leads and sell new memberships including community outreach ● Motivated members and guests to begin a healthy lifestyle
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Communications AssistantCoalition Against Insurance Fraud Nov 2006 - Mar 2007Washington D.C. Metro AreaSuccessfully pitched radio reporters the “2006 Insurance Fraud Hall of Shame” which resulted in the Florida News Network picking up the story and reaching 1.5 million Floridians (top target market).
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Marketing AssociateNews Generation, Inc. Nov 2004 - Nov 2006Bethesda, MarylandContributed to growing the client base by 16% by forging strong relationships with potential new clients. Implemented a client services feedback program, allowing clients to highlight areas in which we could provide better service and enabled us to meet our client’s growing needs.* Started a blog and RSS Feed .* Fulfill potential client information requests* Manage logistics for company external newsletter * Update website on regular basis* Develop and update blog and RSS feed* Manage logistics and marketing of radio media relations expert panels to attract new clients* Explore trade press editorial opportunities and pitch reporters* Organize logistics of direct mailing to client/potential clients* Recommend trade shows for attendance, sponsorship and speaking engagements* Manage ad placements and trade directory listings
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Leasing ConsultantEquity Residential Sep 2002 - Nov 2004Germantown, MdIntroduced administrative best practices, increasing staff efficiency by tenfold.Tasks:● Answered telephone calls, Internet inquiries and in-person requests for information● Responded to and followed up resident requests● Utilized sales tools including rapport building, qualifying and closing each sales interaction● Completed all required paperwork associated with leasing● Stayed current on relevant market issues and competitive information● Performed office administrative activities
Krissy Rowan Skills
Krissy Rowan Education Details
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Communication
Frequently Asked Questions about Krissy Rowan
What company does Krissy Rowan work for?
Krissy Rowan works for Krissy Rowan Marketing & Admin Consulting
What is Krissy Rowan's role at the current company?
Krissy Rowan's current role is Independent Marketing and Admin Consultant.
What is Krissy Rowan's email address?
Krissy Rowan's email address is kr****@****ail.com
What schools did Krissy Rowan attend?
Krissy Rowan attended Pennwest California.
What are some of Krissy Rowan's interests?
Krissy Rowan has interest in Nonprofit Organizations, New Technology, Strategic Communications, Real Estate, Marketing Collateral, Performing Arts, Graphic Design, Media Relations.
What skills is Krissy Rowan known for?
Krissy Rowan has skills like Press Releases, Media Relations, Marketing, Public Relations, Social Media, Social Media Marketing, Advertising, Digital Marketing, Facebook, Newsletters, Event Management, Event Planning.
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