I’m a purpose-driven brand marketing leader passionate about producing successful digital advertising and social media content that elevates organizations' global reputation, boosts engagement and drives B2C conversions. As a seasoned communications strategist and writer, I believe in the transformative power of storytelling through compelling narratives. I thrive on collaborative teamwork, breaking down barriers, and achieving goals that excite and delight c-suite leaders.For those seeking a more formal introduction, here’s what I’ve had the privilege to accomplish thus far:- Direct content marketing and public relations strategy rooted in analytics at billion dollar corporations. Includes: digital publications, blogs, websites and social media channels (Facebook, Instagram, LinkedIn, TikTok, X, Pinterest)- Tell meaningful and memorable brand stories that engage, inspire and educate healthcare consumers- Lead and mentor high-performing digital content team to amplify core marketing and brand objectives- Oversee reputation management and influencer marketing - Implement comprehensive communication plans that build brand awareness and drive conversions in alignment with strategic institutional priorities- Develop digital media campaigns, including Goggle ads, based in SEO best practices, resulting in over-target service line growth projections- Collaborate with cross-departmental teams to achieve larger goals and align service priorities. - Produce Michigan EMMY-winning videos for web, social media and TV - Write patient stories, press releases, web content, bylined articles, marketing assets and consumer blog posts- Analyze digital marketing metrics and web SEO for continuous improvement - Lead crisis communications and manage news media