Krista Maloney Email & Phone Number

Austin, TX, US

Austin, Texas, United States

• Responsible for the creative strategy and evolution of the Restore brand, focusing on awareness, acquisition, and retention. Leads a team of 6-10 direct reports across copy, visual & UX design, content, video, and.
• Launched the most successful “storeRe” Franchisee Conference to date—raking in over $400k in revenue, with an additional $75k donated to the Restore Does More Foundation.
• Generated over $1.5mm in revenue via Holiday campaign Q4 2022
• Created and directed a new Employer Brand campaign asking prospective employees to “Make Your Mark”
• The Stevie® Awards GOLD for Marketing Department of the Year
• Webby Award Nominee, Best Social Media in the Health & Wellness category

Austin, Texas, United States

• Asked to return to RetailMeNot, now owned by ZMG, to elevate and evolve the brand, develop the team, and ensure creative campaigns remained consistent and brand-centric. Led a team of 3: video, design, and copy.
• Oversaw campaign development, strategies for design and copy, social, campaign timelines, and project execution
• Designed and wrote creative content for new programs, seasonal campaigns, social, and email

Austin, Texas, United States

• Hired to provide a complete overhaul of the brand, lead creative functions, and manage social. Led creative direction for brand overhaul: site redesign, design systems, creative expression, and brand voice. Managed a.
• Drove aggressive deadlines, approvals, and processes across multiple cross-functional teams to complete redesign in under one year
• Upleveled brand presence and design across social, paid media, landing pages, trade show events, as well as collateral for parties, events, conferences, and more.

Austin, Texas

• Promoted to lead creative strategy with a focus on brand awareness, acquisition, product adoption, and retention. Led a team of 5 across copy, design, and video.
• Built the first RetailMeNot Creative Content Studio and video team to amplify brand storytelling, achieving over $2mm in revenue by year two via RMN’s branded content program
• Created the annual tentpole event, “Cash Back Day,” to generate demand and supplemental growth, driving $2mm in revenue in 2019 and 2020
• Created the RetailMeNot Brand Book used to define and evangelize the brand across the entire org, inclusive of brand purpose & positioning, mission, personality & brand voice, design systems, brand architecture, and.
• Wildly successful at leading the creative team with empathy and transparency—encouraging the team to take risks, stay curious, challenge themselves, advocate for one another, and inspire new ways of thinking

Austin, Texas Area

• Promoted to lead the creative team, drive brand consideration, engagement, and product adoption. Led a team of 3 direct reports across copy and design.
• Evolved the brand message through creative storytelling, which spearheaded the company from being purely transactional to providing an emotional offering that focused on being a savings destination that empowers.
• Launched “Yours for the Saving” integrated brand campaign in partnership with an outside agency and defined the creative strategy for all digital assets
• Rebranded two net new category verticals under the RetailMeNot brand. One for a grocery print coupon circular that was rebranded as RetailMeNot Everyday and a pharmaceutical savings company rebranded as RxSaver
• Delivered the highest Brand consideration in its category during peak Q3/Q4 timing, despite being outspent

Austin, Texas

• Responsible for RetailMeNot campaign development, consumer research, and all brand copy for social, event sponsorships, and community development.
• Helped launch playful yet purpose-driven “We’re Out to Save the World (Some Money)” integrated campaign that became a rallying cry for the company
• Gained a foothold in mobile coupons by launching iOS and Android apps, with 3MM+ downloads; acted as the sole copywriter for app content and respective Apple Store and Google Play marketing and landing page copy
• Increased overall aided awareness +35pts to 60% in 3 years, faster than any other competitor in the category

Austin, TX

• Led content creation for catalog, advertising, direct mail, billboards, radio advertising, and store visuals
• Concepted with art directors for visual campaigns, photoshoots, styling, and more
• Edited and provided final approvals for marketing DBLs

Boca Raton, Florida, United States

• Buyer for swimwear, shoes, accessories, and intimate apparel
• Analyzed performance data for seasonal, hindsight, and quarterly reviews; presented to senior leadership
• Developed private label products with vendors and major accessory, swimwear, and footwear brands
• Negotiated market costs to improve margins
• Secured magazine feature placements for InStyle and People Style Watch magazines
• Impact Award recipient, 2010

Boca Raton, Florida, United States

• Managed catalog coordination, public relations, and social engagement
• Built processes and drove deadlines for merchandising-creative initiatives—style-outs, photoshoots, and final print catalog approvals
• On- and off-set producer for monthly photoshoots
• Grew Facebook fan base by over 400% in seven months; grew Twitter fan base by over 300%
• Managed Boston Proper's first "Proper Affair" fashion show raising $40,000+ for local charities

Austin, Texas Metropolitan Area

• Managed the copy team, wrote and edited content for the website, catalogs, and store signage
• Assigned stories, managed freelance writers
• Managed content for Drive, the company's catalog for women
• Assisted at photoshoots
• Contributing editor for Clubmaker magazine

Boca Raton, Florida, United States

• Assisted buyer for dresses, sport, swim, accessories, and shoes to analyze category assortment, price points, and selling history
• Proofread copy, presented story concepts to copywriter
• Designed digital spreads for photo shoots
• Organized and drove deadlines for production and merchandising calendars
• Analyzed best-seller information and generated sales reports for merchandising team

New York City Metropolitan Area

• Edited catalog including color proofing, worked with the separator on blue-lines
• Managed the sale and clearance books
• Drove deadlines for more than 65 catalogues per year
• Developed the catalogue coordination manual for training and style consistency
• Liaison for creative and merchandising departments
• Impact Award recipient for outstanding contribution, 2001 and 2002

New York City Metropolitan Area

• Edited magazine
• Assistant to the managing editor
• Wrote headlines and table of content teasers

San Francisco Bay Area

• Managed editorial department; recruited and led more than 15 freelancers; wrote feature articles and regular monthly columns; collaborated and art directed with the creative director for final cover art and design.

Austin, Texas Metropolitan Area

• Managed events calendar, wrote feature articles, and proofed bluelines
• Assisted with public relations, helped coordinate the magazine's first annual fair

Bachelor Of Journalism, Magazine Journalism

Visual Design